Qureos Mentor

Dornier MedTech America, Inc.

<div><div><b>Position Summary</b></div>
<div></div><div>Dornier MedTech Americas is seeking a <b>Digital Marketing Manager</b> to lead the digital evolution of our commercial organization. This role will drive Dornier&rsquo;s digital transformation strategy&mdash;integrating data, automation, and content across our marketing ecosystem to create measurable growth and meaningful engagement.</div>
<div></div><div>The Digital Marketing Manager will implement and optimize <b>Salesforce Marketing Cloud</b>, leveraging automation, analytics, and AI to deliver a best-in-class customer experience. Working cross-functionally with Marketing, Sales, and IT, this individual will help operationalize Dornier&rsquo;s <b>Unified, Intelligent Growth Engine</b>, ensuring every digital touchpoint contributes to business success and customer value.</div>
<div></div><div><b>Key Responsibilities</b></div>
<div></div><div><b>Salesforce Marketing Cloud &amp; Automation</b></div>
<ul><li>Manage and optimize Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Einstein AI, to enable predictive and personalized engagement.</li>
<li>Design and execute automated marketing journeys for lead nurturing, account engagement, and customer retention.</li>
<li>Develop Einstein dashboards and reports to measure campaign performance, lead scoring, and conversion metrics.</li>
</ul><div><b>AI-Driven Optimization</b></div>
<ul><li>Implement AI-powered tools for send-time optimization, content personalization, and adaptive marketing workflows.</li>
<li>Collaborate with Sales and CRM teams to deliver actionable AI insights and unified dashboards.</li>
<li>Drive innovation through automation and data-driven experimentation.</li>
</ul><div><b>SEO &amp; AI Discoverability</b></div>
<ul><li>Lead Dornier&rsquo;s SEO and &ldquo;AI discoverability&rdquo; strategy to ensure visibility across both traditional search and emerging AI search platforms.</li>
<li>Oversee schema markup (FAQ, Product, HowTo) and high-value content development to strengthen Dornier&rsquo;s digital authority.</li>
<li>Manage content syndication across professional channels and MedTech networks to expand brand reach and credibility.</li>
<li>Monitor AI search trends and Dornier&rsquo;s inclusion within AI-generated responses.</li>
</ul><div><b>Data &amp; Performance Management</b></div>
Partner with CRM/Data Analysts to maintain data hygiene and pipeline accuracy (MQL SQL Opportunity<ul><li> Win).</li>
<li>Track and analyze KPIs across GA4, Einstein Analytics, and Search Console to drive ROI.</li>
<li>Lead monthly reviews of campaign and data performance to identify optimization opportunities.</li>
</ul><div><b>Enablement &amp; Collaboration</b></div>
<ul><li>Provide training and support for marketing and sales teams on CRM dashboards, analytics, and digital best practices.</li>
<li>Partner with the Marketing Director to align digital initiatives with strategic marketing goals and revenue objectives.</li>
</ul><div><b>Qualifications</b></div>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.</li>
<li>Minimum 5 years of experience in digital marketing with demonstrated success in automation, analytics, and performance optimization.</li>
<li>Hands-on experience with Salesforce Marketing Cloud</li>
<li>Strong understanding of SEO strategy, schema implementation, and content development.</li>
<li>Familiarity with AI tools and analytics platforms (Einstein AI, GA4, ChatGPT optimization, Search Console).</li>
<li>Excellent communication, analytical, and project management skills.</li>
</ul><div><b>Preferred Experience</b></div>
<ul><li>Experience managing multi-channel digital campaigns and automation workflows.</li>
<li>Knowledge of emerging AI and search technologies.</li>
<li>Ability to translate data insights into actionable marketing strategy and performance outcomes.</li>
</ul><div><b>Performance Metrics</b></div>
<ul><li>CRM data quality and duplicate reduction</li>
<li>SEO and discoverability performance (Page 1 rankings for priority keywords)</li>
<li>Inclusion within AI search and conversational summaries</li>
Marketing funnel efficiency (MQL<li> SQL conversion rates)</li>
<li>Customer engagement and satisfaction (NPS and retention metrics)</li></ul></div>

Digital Marketing Manager

Join Dornier MedTech America, Inc. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Dornier MedTech America, Inc.

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Digital Marketing Manager