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Elrevgen health care pvt Ltd

Job Designation : Digital Marketing ManagerJob Category: On-SiteJob Type: Full TimeJob Location: Cavalry Ground - Gulberg 3 LahorePay: PKR 100k to PKR 150kJob Language: Englishbelow the skills Matching your Apply only indeed . No phone calls pleaseKey Responsibilities<ul><li>Market &amp; Competitor Insight</li><li>Continuously analyze Australian mortgage market offers, competitors, and audience pain points to refine value propositions.</li><li>Paid Social Campaign Management (Meta)</li><li>Own full&#8209;funnel Facebook &amp; Instagram ad strategy&mdash;from audience research and creative briefing to budgeting, execution, optimization, and reporting.</li><li>Conduct A/B tests (creative, copy, landing pages) to improve CPL and ROAS.</li><li>Email &amp; CRM Marketing</li><li>Segment existing borrower database and design automated nurture flows, cross&#8209;sell/refinance triggers, and customer&#8209;win&#8209;back campaigns.</li><li>Monitor deliverability, open/click rates, and settlement attribution.</li><li>Reputation &amp; Community Management</li><li>Implement programs that prompt happy clients to leave Google reviews; respond to all reviews professionally and in line with compliance.</li><li>Actively participate in relevant Australian property and finance Facebook groups to build authority and funnel warm traffic.</li><li>Strategic Marketing Projects (Project Lead)</li><li>Lead end&#8209;to&#8209;end delivery of agreed strategic marketing projects (e.g., website refresh, brand identity uplift, marketing automation audits), each with clear scope, success metrics, timeline, budget, and vendor coordination.</li><li>Establish project plans, track milestones, and ensure on&#8209;time, on&#8209;budget delivery in partnership with internal stakeholders and external agencies.</li><li>Performance Reporting &amp; Budget Governance</li><li>Produce weekly and monthly dashboards covering spend, CPL, ROAS, funnel conversion, email revenue, and brand metrics.</li><li>Present insights and proactive recommendations to leadership.</li><li>Collaboration &amp; Compliance</li><li>Work closely with brokers, compliance, and support teams to ensure creative and copy meet ASIC and NCCP regulatory requirements.</li><li>Coordinate with external designers, copywriters, and media buyers where specialist support is needed.</li></ul>Skills &amp; Experience<ul><li>5+ years in performance/digital marketing, including lead generation advertising (Meta) with demonstrated CPL and ROAS improvements.</li><li>Experience in Australian financial&#8209;services or highly regulated industry preferred.</li><li>Advanced knowledge of Meta Ads Manager, email automation platforms and CRMs.</li><li>Strong analytical mindset; proficient in Excel/Sheets &amp; data visualisation.</li><li>Excellent English copywriting and communication skills; able to localise tone for Australian audience.</li><li>Project management expertise (Agile or similar) with vendor oversight.</li><li>Self&#8209;starter located in Lahore with reliable high&#8209;speed internet and ability to work Australian hours.</li></ul>Education &amp; Certifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or equivalent.</li><li>Google Analytics Certification and/or Meta Blueprint Certification advantageous.</li></ul>What Success Looks Like in 12 Months<ul><li>Sustainable pipeline of qualified mortgage leads at or below target CPL.</li><li>Positive ROAS month&#8209;on&#8209;month, with clear attribution across channels.</li><li>Google review score improved to 4.9+ with significant volume growth.</li><li>Engaged community presence that drives referral traffic and authority.</li><li>New website launched on time, improving conversion rate by &ge;&#8239;20&#8239;%.</li><li>Robust, automated email flows contributing measurable repeat business.</li><li>Clear, insight&#8209;driven reports guiding marketing and business decisions.</li></ul>Core Objectives &amp; KPIsCore Objectives &amp; KPIsObjective KPI / Target Lead generation efficiency Meta CPL &le; target agreed monthly Revenue efficiency Overall blended ROAS &ge; target Brand trust Google rating &ge;&#8239;4.9, +20 new 5&#9733; reviews per month Email revenue&ge;&#8239;15&#8239;% of monthly settlements attributed to email Community presence4 meaningful posts / comments per week in key FB groups Project delivery Agreed strategic projects delivered on schedule, on budget, and meeting defined KPIs (e.g., website refresh CVR +20&#8239;%)Job Type: Full-timeWork Location: In person

Digital Marketing Manager

Join Elrevgen health care pvt Ltd and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Elrevgen health care pvt Ltd

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Digital Marketing Manager