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EM Normandie Business School

Role OverviewWe are seeking a dynamic and creative Social Media &amp; Branding Executive with a background in the education sector to join our team. The candidate will be responsible for developing, managing, and executing social media campaigns, PR initiatives, branding materials, and digital content that will enhance the visibility and reputation of our university.The ideal candidate is a young, energetic graduate with a Bachelor&rsquo;s degree in Marketing, Communication, Digital Media, or a related field.Key ResponsibilitiesSocial Media &amp; Content Creation<ul><li>Develop and implement engaging content across all social media platforms: Instagram, Snapchat, LinkedIn, Facebook, X (Twitter), and YouTube.</li><li>Plan and execute paid advertising campaigns, ensuring effective targeting and ROI.</li><li>Link social media ads and campaigns to the university website to drive traffic and student applications.</li><li>Create PR content, press releases, and notions to highlight the university&rsquo;s achievements, events, and academic excellence.</li><li>Monitor, analyze, and report on social media performance and engagement.</li></ul>Branding &amp; Design<ul><li>Design and produce visually appealing flyers, brochures, banners, roll-ups, and other promotional materials.</li><li>Maintain consistency of brand voice and identity across all communication channels.</li><li>Support university-wide branding initiatives to increase visibility among prospective students and stakeholders.</li></ul>Engagement &amp; PR<ul><li>Build relationships with media, influencers, and educational stakeholders to strengthen PR presence.</li><li>Support events, open days, and induction ceremonies, ensuring maximum exposure through social media and press.</li><li>Promote the university to relevant audiences through creative campaigns and partnerships.</li></ul>Qualifications &amp; Skills<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Digital Media, or related field (mandatory).</li><li>Experience or strong interest in social media marketing in the education sector.</li><li>Ability to create and manage digital campaigns (paid ads, SEO, SEM).</li><li>Proficiency in design tools (Adobe Creative Suite, Canva, or similar).</li><li>Excellent communication skills in English (Arabic/French is a plus).</li><li>Creative, proactive, and able to work in a fast-paced academic environment.</li><li>Fresh graduates with strong skills and motivation are encouraged to apply.</li></ul>What We Offer<ul><li>Opportunity to grow within a dynamic international business school.</li><li>Exposure to education marketing strategies and recruitment campaigns.</li><li>Hands-on experience in digital media, branding, and PR.</li><li>A collaborative and innovative work environment.</li><li>Visa and medical benefits</li><li>Work Permit : Full-time employment</li></ul>Job Type: Full-timePay: AED6,000.00 - AED10,000.00 per month

Social Media & Branding Executive

Overview:We are seeking a dynamic and results-driven Student Recruitment Officer to join our team at EM Normandie Business School, Dubai. The ideal candidate will focus on generating high-quality leads, driving conversions, and expanding business development opportunities to meet the institution's enrolment targets and growth objectives.This role requires a proactive individual with exceptional communication, organizational, and interpersonal skills who can develop strategic partnerships, create lead-generation campaigns, and foster long-term relationships with prospective students and stakeholders.The Student Recruitment Officer is responsible for developing and implementing student recruitment and marketing strategies for the EM Normandie Business School. This includes identifying and targeting key student markets, developing and managing recruitment &amp; marketing campaigns, and tracking and analysing the results of all recruitment activities.The successful candidate will have a strong understanding of marketing and student recruitment best practices, as well as experience in admissions and enrolment management.Key Responsibilities:Student Recruitment, Lead Generation &amp; Conversion:&middot; Develop and implement innovative strategies to generate high-quality leads across various channels, including digital marketing, events, and partnerships.&middot; Conduct outreach activities, including school visits, career fairs, webinars, and info sessions, to promote the institution and its programs.&middot; Manage and nurture leads through the recruitment funnel, ensuring a high level of engagement and follow-up.&middot; Utilize CRM tools to monitor, analyse, and report lead generation and conversion performance.&middot; Coordinating and managing recruitment activities for the designated source markets.&middot; Actively support the student recruitment team during recruitment events like Open days, Alumni and community engagement events, and information sessions/Open days.<ul><li>Work with academic and professional colleagues to develop and deliver marketing materials for specific courses and programs.</li><li>Liaise with external partners, such as schools and colleges, to promote the university's courses and programs.</li></ul>&middot; Attend college fairs, high school visits, and community events to promote the EM Normandie Business School and other marketing events.&middot; Conduct guided campus tours for prospective students, families, and visitors.&middot; Ensure that all information required to support an application to the EM Normandie Business School Dubai is complete as required.&middot; In advising Prospective Students and dissemination of information, must take all reasonable measures to ensure that the information provided to Prospective Students, and applicants is accurate, complete, and not misleading and that any representations, whether express or implied, about the outcomes associated with undertaking a course of study, eligibility for acceptance into another course of study or employment outcomes are not false or misleading.&middot; Staff shall not engage in any false, misleading, or deceptive conduct and shall carry out its obligations in a professional manner and with due care and skill and act honestly and in good faith in all dealings with Prospective Students, applicants, the EM Normandie Business School Dubai and any third parties in the course of carrying out its obligations under this Agreement.&middot; Staff comply with all laws in force in their home country and the UAE, including applicable codes of practice for the recruitment of students during the term of this Agreement.The ideal candidate:&#8239;<ul><li>Bachelor&rsquo;s degree in Business, mrketing, communications, or a related field.</li><li>Minimum 2 of experience of relevant experience in a student recruitment, sales or customer service role with the ability to work towards recruitment targets with a strong understanding of the recruitment cycle and recruitment timelines.</li><li>Career background in marketing, project management, and content production.</li><li>Digital marketing and international marketing experience would be an advantage.</li><li>Excellent communication and interpersonal skills.</li><li>Languages known: English, Arabic, French and Russian</li><li>Enthusiasm for the EM Normandie Business School and a genuine interest in helping others.</li><li>Ability to work independently and as part of a team.</li><li>Positive attitude, punctuality, and professionalism.</li></ul>Compensation and Benefits:UAE work visa, medical insurance, and annual leave as per the UAE labor law.Application Process:&middot; Interested candidates should submit the following to humanresources-dubai@em-normandie.ae<ul><li>Resume or CV</li><li>Cover letter explaining their interest in the EM Normandie Business School role and any relevant experiences or skills.</li><li>Contact information for at least one academic or professional reference.</li><li>Deadline for Applications: 30.09.2025</li><li>Interview date: To be confirmed.</li></ul>Job Type: Full-timePay: AED8,000.00 - AED10,000.00 per month

Student Recruitment Officer

Join EM Normandie Business School and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

EM Normandie Business School

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Social Media & Branding Executive

Student Recruitment Officer