Qureos Mentor

Emirates Development Bank (EDB)

<div>
 
 
 JOB PURPOSE
 
 
 
 We are seeking a highly motivated and data-driven Product Marketing Manager to shape the narrative, growth, and positioning of our financial and technology products. This role will be responsible for defining the product story, designing and executing go-to-market strategies, and driving adoption through integrated brand and performance campaigns.
 
 
 
 
 
 As the custodian of the customer voice, this person will gather and translate insights into marketing strategies, ensuring that customer needs are at the heart of product development and communication. Working closely with Product, Engineering, and Growth teams, the Product Marketing Manager will lead initiatives that improve user acquisition funnels, conversion, and retention, ultimately helping build the next generation of finance and technology solutions.
 
 
 
 
 
 
 
 
 
 KEY ROLE &amp; RESPONSIBILITIES
 
 
 
 
 
 Functional Role:
 
 
 
 
 
 Product Narrative &amp; Positioning
 
 
 <ul>
 <li>
 Define and continuously refine the
 
 product story, messaging, and positioning
 
 to ensure clarity and differentiation in the market.
 </li>
 <li>
 Create compelling
 
 value propositions
 
 that resonate with target audiences and stakeholders.
 </li>
 <li>
 Develop
 
 sales and customer-facing materials
 
 that simplify complex product offerings.
 </li>
 </ul>
 
 
 Go-to-Market &amp; Growth Campaigns
 
 
 <ul>
 <li>
 Lead
 
 go-to-market (GTM) strategy and execution
 
 for new product launches and major feature rollouts.
 </li>
 <li>
 Design and deliver
 
 brand, growth, and performance campaigns
 
 that drive adoption and engagement.
 </li>
 <li>
 Collaborate with creative, content, and digital marketing teams to develop integrated campaign assets.
 </li>
 </ul>
 
 
 Customer Voice &amp; Insights
 
 
 <ul>
 <li>
 Act as the
 
 voice of the customer,
 
 embedding customer feedback into product and marketing strategies.
 </li>
 <li>
 Conduct
 
 market research, customer interviews, and competitive benchmarking
 
 to inform product positioning.
 </li>
 <li>
 Translate data and insights into
 
 actionable marketing recommendations.
 
 </li>
 </ul>
 
 
 Collaboration with Product &amp; Engineering
 
 
 <ul>
 <li>
 Partner closely with Product and Engineering teams to align marketing with product development.
 </li>
 <li>
 Help refine
 
 user acquisition, onboarding, and conversion funnels.
 
 </li>
 <li>
 Support prioritization of product features by providing customer insights and market demand analysis.
 </li>
 </ul>
 
 
 Performance &amp; Measurement
 
 
 <ul>
 <li>
 Define and track
 
 KPIs for product marketing campaigns
 
 (adoption, conversion, retention, NPS, brand lift).
 </li>
 <li>
 Use analytics to
 
 optimize messaging, campaigns, and funnels
 
 on an ongoing basis.
 </li>
 <li>
 Deliver
 
 clear reporting
 
 on performance, learnings, and ROI to stakeholders.
 </li>
 </ul>
 
 
 
 
 
 COMPETENCIES, KNOWLEDGE AND SKILLS
 
 
 
 
 
 
 
 Behavioral Competencies
 
 
 <ol>
 <li>
 Leadership and stakeholder management
 </li>
 <li>
 Communication and Influence
 </li>
 <li>
 Strategic Thinking
 </li>
 <li>
 Creativity and Innovation
 </li>
 <li>
 Focus on results
 </li>
 </ol>
 
 
 
 
 
 Technical Competencies
 
 
 <ol>
 <li>
 Product Marketing
 </li>
 <li>
 Building narratives and storytelling
 </li>
 <li>
 Growth mechanics and experiments
 </li>
 <li>
 Research and analytical skills
 </li>
 </ol>
 
 
 
 
 
 Knowledge and Skills
 
 
 <ol>
 <li>
 6&ndash;10 years of experience in
 
 product marketing, growth marketing, or go-to-market strategy
 
 within fintech, technology, or digital-first industries.
 </li>
 <li>
 Strong ability to
 
 craft product narratives
 
 and simplify complex technology into compelling messaging.
 </li>
 <li>
 Proven experience launching and scaling products, including
 
 go-to-market campaigns
 
 .
 </li>
 <li>
 Deep understanding of
 
 growth funnels, acquisition tactics, and performance marketing
 
 .
 </li>
 <li>
 Strong research and analytical skills; ability to use
 
 data to inform decisions
 
 .
 </li>
 <li>
 Hands-on experience with
 
 marketing analytics and research tools
 
 (Google Analytics, Amplitude, Mixpanel, Data.ai, Brandwatch, or similar).
 </li>
 <li>
 Collaborative mindset with experience working alongside
 
 Product, Engineering, and Growth teams
 
 .
 </li>
 <li>
 Highly driven, self-motivated, and comfortable operating in a fast-paced, results-oriented environment.
 </li>
 </ol>
 
 
 
 
 
 QUALIFICATIONS &amp; EXPERIENCE
 
 
 
 
 Required Qualifications:
 
 
 
 
 <ol>
 <li>
 Bachelor&rsquo;s Degree in Relevant Field Required
 </li>
 <li>
 Professional Qualification relevant to the role
 </li>
 </ol>
 
 
 Preferred Experience:
 
 
 <ol>
 <li>
 Minimum of 6 years of Experience
 </li>
 </ol>
</div>

Manager, Product Marketing

<div>
 
 
 Job Purpose :
 
 
 
 Director IT Applications leads and manages the IT Applications Team, responsible for systems support, development, and a large community of bank users. With a strong understanding of banking and financial services systems, applications, and supporting users, while adhering to ITIL Standards and ensuring customer-focused service. Overseeing application and software implementation, document and maintain bank-wide solutions aligned with organizational standards. Responsible for managing and developing a team of application/software development and support staff, to provide line management, development team leadership, and continuous capability development. Prioritizing and allocating work, to ensure applications and systems meet agreed SLAs and KPIs. Expertise includes application fixes, tuning, performance monitoring, troubleshooting, deployments, support, and documentation of standards and procedures. The role emphasizes outstanding customer service.
 
 
 
 
 
 
 Key Roles &amp; Responsibilities:
 
 
 
 
 
 
 
 Strategic Responsibilities
 
 
 <ul>
 <li>
 Formulate and implement departmental strategies and goals aligned with the Application Development unit&rsquo;s direction. Report performance to the Head of IT.
 </li>
 <li>
 Develop and monitor departmental budgets based on planned expenditures. Report to the Head of IT on budget performance.
 </li>
 <li>
 Develop and maintain Application Development policies and procedures that comply with leading practices. Ensure consistency throughout EDB.
 </li>
 <li>
 Ensure IT systems and applications operate effectively, efficiently, and cohesively to achieve high operating standards.
 </li>
 <li>
 Adopt leading IT practices from the banking sector and other sectors.
 </li>
 <li>
 Monitor application quality and ensure adherence to quality standards and internal customer satisfaction.
 </li>
 <li>
 Enforce robust change management practices for applications and software solutions.
 </li>
 <li>
 Ensure the Applications team delivers a professional, customer-focused, and high-performing support service.
 </li>
 <li>
 Support team member professional development and performance management.
 </li>
 <li>
 Provide coaching and mentoring to ensure all objectives and commitments are met.
 </li>
 <li>
 Maintain and improve application and software support methods, standards, KPIs, and SLAs across all EDB IT-supported applications and software.
 </li>
 <li>
 Ensure quality management processes are followed, including robust, fully tested, high-quality support methods, procedures, and tools.
 </li>
 <li>
 Develop and maintain professional relationships with key stakeholders, including IT, business, relevant third parties and strategic suppliers.
 </li>
 <li>
 Manage IT application/system access requests, ensuring compliance with agreed SLAs, security policies, and procedures.
 </li>
 </ul>
 
 
 Operational Responsibilities
 
 
 <ul>
 <li>
 End-to-end management of software solutions and applications used by EDB Business and the back office.
 </li>
 <li>
 Partner with business heads and stakeholders to achieve business objectives from software and applications. Act as a main advisor during the business case phase.
 </li>
 <li>
 Manage application teams throughout the acquisition, development, and deployment cycles: business case, acquisition, analysis, design, development, quality assurance, deployment, and post-live support.
 </li>
 <li>
 Align application development, acquisition, and enhancements with stakeholders based on business objectives and team capacity.
 </li>
 <li>
 Adopt various software acquisition/development approaches, such as Agile and SCRUM.
 </li>
 <li>
 Enforce digitization and automation across EDB applications.
 </li>
 <li>
 Review contracts related to applications, including licensing and vendor support agreements.
 </li>
 <li>
 Ensure vendor compliance with contracts to ensure products adhere to governing rules and regulations.
 </li>
 <li>
 Oversee the gathering of requirements, functional, and technical designs, development, testing, and implementation of in-house applications based on the Bank&rsquo;s preferred platforms and leading practices.
 </li>
 <li>
 Lead technical teams, including business partners and subcontractors, during project execution.
 </li>
 </ul>
 
 
 Technical Skills :
 
 
 <ul>
 <li>
 Application Support and Development
 </li>
 <li>
 Software Development Practices and Trends
 </li>
 <li>
 Project Management
 </li>
 <li>
 Software Development Lifecycle (Waterfall &amp; Agile)
 </li>
 <li>
 Native Cloud Development
 </li>
 <li>
 Secure Coding
 </li>
 <li>
 Continuous Integration / Continuous Delivery (CI/CD) Pipelines
 </li>
 <li>
 Computer Operations
 </li>
 <li>
 User and Customer Relationship Management
 </li>
 <li>
 Data Analysis
 </li>
 <li>
 Banking Operations
 </li>
 <li>
 Banking Applications
 </li>
 <li>
 E-Banking Applications
 </li>
 <li>
 Programming
 </li>
 <li>
 Software Installation
 </li>
 <li>
 System Analysis, Design, Integration, Testing, and Troubleshooting
 </li>
 <li>
 Process improvements
 </li>
 <li>
 Collaboration
 </li>
 <li>
 Facilitation
 </li>
 <li>
 Formulation
 </li>
 <li>
 Consulting experience
 </li>
 </ul>
 
 
 Required Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree, Post-graduate in Computer Science or related field (or equivalent industry experience)
 </li>
 <li>
 Additional professional qualification eg:, ITIL, CISA, CISSP.
 </li>
 </ul>
</div>

Director ,IT Applications

Join Emirates Development Bank (EDB) and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Emirates Development Bank (EDB)

ABOUT_COMPANY

Manager, Product Marketing

Director ,IT Applications