Abrar Admin

EmpireOne Travel Inc.

About UsEmpireOne BPO Solutions is a fast-growing B2B outsourcing company helping businesses scale through high-quality back-office, customer support, and operational solutions.We are now looking for a results-driven Growth Marketing Manager to take full ownership of our digital marketing effortsfocused on generating qualified leads, not just traffic or engagement.Role OverviewThis is not a typical marketing role.We are looking for someone who can strategize AND execute&mdash;someone who understands the full B2B funnel and can build a predictable pipeline of inbound and outbound leads through SEO, LinkedIn, and conversion-focused marketing.You will own the entire digital growth engine.Key ResponsibilitiesGrowth &amp; Lead Generation (Primary KPI)<ul><li>⁠ ⁠Develop and execute a full-funnel B2B marketing strategy</li><li>⁠ ⁠Generate qualified leads (MQLs/SQLs) for BPO services</li><li>⁠ ⁠Optimize acquisition channels for cost per lead and conversion rates</li></ul>SEO Strategy &amp; Execution<ul><li>⁠ ⁠Conduct high-intent keyword research (service-based, buyer intent)</li><li>⁠ ⁠Build and execute SEO content strategy (landing pages, blogs, pillar pages)</li><li>⁠ ⁠Optimize website for:</li></ul>- On-page SEO (titles, structure, internal linking)- Technical SEO (site speed, indexing, schema, etc.)<ul><li>⁠ ⁠Manage tools like Google Search Console, Ahrefs, SEMrush</li><li>⁠ ⁠Track rankings and continuously improve organic performance</li></ul>Website &amp; Conversion Optimization⁠ ⁠Optimize website for lead conversion (not just traffic)⁠ ⁠Create and improve:* Landing pages* Lead capture forms* Calls-to-action (CTAs)⁠ ⁠Implement A/B testing strategies⁠ ⁠Build and optimize lead magnets (e.g., case studies, whitepapers, ROI calculators)LinkedIn Growth &amp; B2B Outreach<ul><li>⁠ ⁠Develop and execute LinkedIn content strategy (company + founder-led)</li><li>⁠ ⁠Create content targeting decision-makers (CEOs, founders, ops leaders)</li><li>⁠ ⁠Manage organic + outbound LinkedIn lead generation</li><li>⁠ ⁠Build scalable outreach systems (without spam tactics)</li><li>⁠ ⁠Track and optimize LinkedIn-driven leads</li></ul>Analytics &amp; Performance Tracking⁠ ⁠Track and report on:<ul><li>* Traffic &rarr; leads &rarr; conversions</li><li>* Cost per lead (CPL)</li><li>* Funnel performance</li></ul>⁠ ⁠Use tools like:<ul><li>* Google Analytics (GA4)</li><li>* CRM (HubSpot or similar)</li><li>* Attribution tools</li></ul>⁠ ⁠Continuously optimize based on dataMarketing Systems &amp; Automation⁠ ⁠Set up and manage:<ul><li>* Email sequences / nurturing flows</li><li>* CRM pipelines</li><li>* Lead scoring systems</li></ul>⁠ ⁠Integrate marketing tools and ensure proper trackingRequired Skills &amp; QualificationsCore Experience<ul><li>⁠ ⁠3&ndash;7 years in B2B digital marketing / growth / demand generation</li></ul>⁠ ⁠Proven track record of:<ul><li>* Generating qualified leads (not vanity metrics)</li><li>* Scaling inbound channels (SEO, content, LinkedIn)</li></ul>⁠ ⁠Experience marketing services, SaaS, or outsourcing businessesStrategic Thinking + Execution<ul><li>⁠ ⁠Ability to design end-to-end marketing funnels</li><li>⁠ ⁠Hands-on execution mindset (not just managing agencies)</li><li>⁠ ⁠Strong understanding of buyer journey in B2B</li></ul>SEO Expertise (Must-Have)<ul><li>⁠ ⁠Keyword research focused on commercial intent</li><li>⁠ ⁠On-page and technical SEO knowledge</li></ul>⁠ ⁠Experience with tools:* Ahrefs / SEMrush* Google Search Console* Screaming Frog (or similar)⁠ ⁠Ability to plan and guide content creationLinkedIn &amp; B2B Marketing⁠ ⁠Experience growing LinkedIn presence for B2B brands⁠ ⁠Understanding of:<ul><li>* Founder-led content strategy</li><li>* LinkedIn outbound systems</li><li>* Audience targeting (decision-makers)</li></ul>Technical &amp; Tools ExpertiseYou should be comfortable working with:⁠ ⁠Analytics &amp; Tracking<ul><li>* Google Analytics (GA4)</li><li>* Google Tag Manager</li><li>* Conversion tracking setup</li></ul>⁠ ⁠CRM &amp; Automation<ul><li>* HubSpot / Salesforce / similar</li><li>* Email automation tools</li></ul>⁠ ⁠Website Platforms<ul><li>* WordPress / Webflow / similar CMS</li><li>* Basic HTML/CSS understanding (not developer-level, but practical)</li></ul>⁠ ⁠Other Tools (Nice to Have)<ul><li>* Zapier / automation tools</li><li>* Heatmaps (Hotjar, Clarity)</li><li>* A/B testing tools</li></ul>Content &amp; Messaging⁠ ⁠Strong understanding of B2B messaging⁠ ⁠Ability to create or guide:<ul><li>* Landing page copy</li><li>* SEO content</li><li>* LinkedIn posts</li></ul>⁠ ⁠Focus on conversion-driven content, not fluffWhat Success Looks Like (KPIs)<ul><li>⁠ ⁠Consistent growth in qualified inbound leads</li><li>⁠ ⁠Improved conversion rates on website</li><li>⁠ ⁠Strong LinkedIn-driven pipeline</li><li>⁠ ⁠Measurable impact on revenue pipeline</li></ul>Bonus (Nice to Have)<ul><li>⁠ ⁠Experience in BPO / outsourcing industry</li><li>⁠ ⁠Paid ads experience (Google Ads, LinkedIn Ads)</li><li>⁠ ⁠Experience building marketing systems from scratch</li></ul>Why Join Us<ul><li>⁠ ⁠Direct impact on company growth</li><li>⁠ ⁠High ownership and autonomy</li><li>⁠ ⁠Opportunity to build and scale a marketing engine from the ground up</li></ul>Job Type: Full-timePay: Rs278,710.70 - Rs418,066.05 per monthExperience:<ul><li> SEO Strategy &amp; Execution: 5 years (Required)</li><li>Website &amp; Conversion Optimization: 5 years (Required)</li><li> LinkedIn Growth &amp; B2B Outreach: 5 years (Required)</li><li>Analytics &amp; Performance Tracking: 4 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: Remote

Digital (Growth) Marketing Manager (B2B Lead Generation – SEO & LinkedIn Focus)

Join EmpireOne Travel Inc. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

EmpireOne Travel Inc.

About Company

Digital (Growth) Marketing Manager (B2B Lead Generation – SEO & LinkedIn Focus)