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Essity

Strategy &amp; Planning <ul> <li>Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction. </li> <li>Use consumer insights, market trends, and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results. </li> <li>Define and track brand KPIs, ensuring continuous performance evaluation and agile response to market dynamics. </li> <li>Drive performance against key brand growth measures (Digital, brand health and market shares) and constantly look for optimization and improvement. </li> <li>Ensure pricing strategy implementation through constant market tracking. </li> <li>Manage assortment and seek opportunities for optimization. </li> <li>Plan, execute and evaluate sampling campaigns in key markets. </li> <li>Manages A&amp;P budget. </li> </ul> Communication &amp; Digital <ul> <li>Adapt global communication to MEA markets considering the cultural aspect. </li> <li>Manage media and advertising agencies to ensure optimal performance and delivery against KPIs. </li> <li>Develop with advertising agency campaigns and content in line with our global direction. </li> <li>Manage and maintain brand websites. </li> <li>Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms. </li> </ul> Sales &amp; Cross-Functional Collaboration <ul> <li>Participates in local sales and marketing meetings and synchronize marketing activities with sales plan. </li> <li>Conduct product trainings for internal departments, agencies, distributors, and sales teams to ensure deep understanding and consistent brand representation across all touchpoints. </li> <li>Facilitate cross-functional relationships and contribute to best practice sharing, networks and projects, provide leadership and expertise. </li> </ul> Data &amp; Performance Analysis <ul> <li>Analyze market and sales data, identify risks and opportunities. </li> <li>Collect, compile, verify, and analyze data on product performance to identify brand features that need to be changed to meet consumer needs. </li> </ul>

Brand Manager Middle East & Africa

<div><h2 class="jobSectionHeader">Brand Manager MEA
</h2><h2 class="jobSectionHeader">Essity is a leading global hygiene and health company which develops, produces and sells Health &amp; Medical, Consumer Tissue and Professional Hygiene products and solutions which has a strong global presence. We are looking for a Brand Manager to join our dynamic team in Consumer Goods Business Unit in Dubai and play a pivotal role in shaping the success of the MEA region. We&rsquo;re seeking individuals who embody our core values, embrace challenges, innovate fearlessly, and thrive in a fast-paced environment. If this describes you, we&rsquo;d love to connect.
</h2>About the Role
The Brand Manager will be part of a dynamic marketing team and will be responsible for managing Consumer Goods brands in the MEA region (key markets: UAE, Kuwait, Jordan, Lebanon, KSA), supporting the development and leading the execution of brand strategies and activations. This includes aligning with global guidelines, regional directions, and marketing priorities to achieve sales and market share targets.
<h2 class="jobSectionHeader">What You Will Do
</h2>Strategy &amp; Planning
<ul><li>Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction.
</li><li>Use consumer insights, market trends, and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results.
</li><li>Define and track brand KPIs, ensuring continuous performance evaluation and agile response to market dynamics.
</li><li>Drive performance against key brand growth measures (Digital, brand health and market shares) and constantly look for optimization and improvement.
</li><li>Ensure pricing strategy implementation through constant market tracking.
</li><li>Manage assortment and seek opportunities for optimization.
</li><li>Plan, execute and evaluate sampling campaigns in key markets.
</li><li>Manages A&amp;P budget.
</li></ul>Communication &amp; Digital
<ul><li>Adapt global communication to MEA markets considering the cultural aspect.
</li><li>Manage media and advertising agencies to ensure optimal performance and delivery against KPIs.
</li><li>Develop with advertising agency campaigns and content in line with our global direction.
</li><li>Manage and maintain brand websites.
</li><li>Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms.
</li></ul>Sales &amp; Cross-Functional Collaboration
<ul><li>Participates in local sales and marketing meetings and synchronize marketing activities with sales plan.
</li><li>Conduct product trainings for internal departments, agencies, distributors, and sales teams to ensure deep understanding and consistent brand representation across all touchpoints.
</li><li>Facilitate cross-functional relationships and contribute to best practice sharing, networks and projects, provide leadership and expertise.
</li></ul>Data &amp; Performance Analysis
<ul><li>Analyze market and sales data, identify risks and opportunities.
</li><li>Collect, compile, verify, and analyze data on product performance to identify brand features that need to be changed to meet consumer needs.
</li></ul><h2 class="jobSectionHeader">Who You Are
</h2><ul><li>Must be fluent in English and Arabic
</li><li>Must have strong strategic thinking and analytical skills.
</li><li>Must have e xcellent project management and organizational abilities.
</li><li>Must have the a bility to adapt global strategies to local market needs.
</li><li>Must have strong communication and presentation skills.
</li><li>Must have proficiency in data analysis and performance tracking tools.
</li><li>Must have digital marketing knowledge, including social media, e-commerce, and web management.
</li></ul>What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for Good | Excel Together | Be You with Us
<h2 class="jobSectionHeader">Application End Date:
</h2>16 &#1571;&#1603;&#1578;&#1608;&#1576;&#1585; 2025
<h2 class="jobSectionHeader">Job Requisition ID:
</h2>Essity257418</div>

Join Essity and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

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Brand Manager Middle East & Africa

Brand Manager Middle East & Africa