Qureos Mentor

Exotel Techcom Pvt Ltd

<div><h1 class="jobSectionHeader">About the Role</h1> 


Exotel is seeking a hands-on Growth Marketing Specialist to accelerate our PLG-driven funnel. This role will own the traffic-to-revenue lifecycle from sign-ups to trial activations, deposit conversions, and monthly active users. You will focus on building repeatable growth motions that directly impact revenue expansion and product adoption.

This is a doer-builder role: you will experiment, optimise, and scale digital channels, lifecycle marketing, and developer engagement initiatives (like hackathons) to drive sustained growth. 

<h1 class="jobSectionHeader">
What You&rsquo;ll Do</h1> 

<ul>
<li>Lifecycle &amp; Revenue Ownership 
</li>
<li><ul><li>Own the sign-up to customer conversion lifecycle: traffic trial activation deposit revenue.
</li>
<li>Drive adoption and retention by growing monthly active users (MAUs).
</li>
<li>Build strategies that improve web-to-revenue conversion. 
</li>
</ul></li><li>Growth &amp; PLG Motions 
</li>
<li><ul><li>Design and execute PLG-driven campaigns to expand trial adoption and self-serve conversions.
</li>
<li>Optimise funnels for deposit value and long-term customer revenue. 
</li>
</ul></li><li>Performance Marketing &amp; Lifecycle Nurture 
</li>
<li><ul><li>Run paid acquisition campaigns (Google Ads, LinkedIn, performance channels) to drive high-quality sign-ups.
</li>
<li>Own email and nurture workflows in Pardot to maximise activation and conversion.
</li>
<li>Continuously explore new avenues for lead and user growth. 
</li>
</ul></li><li>Developer Marketing 
</li>
<li><ul><li>Run hackathons, developer campaigns, and community programs to build product adoption among technical audiences.
</li>
<li>Partner with product and engineering to amplify developer-focused content, APIs, and docs. 
</li>
</ul></li><li>Data &amp; Analytics 
</li>
<li><ul><li>Use Looker Studio and Salesforce to track funnel metrics: sign-ups, trial-to-deposit %, MAUs, and revenue growth.
</li>
<li>Deliver clear, outcome-oriented reports on pipeline contribution, CAC/LTV, and web-to-revenue impact.
</li>
<li>Leverage AI tools for experimentation, personalisation, and campaign efficiency.</li></ul></li> 
</ul>
<h3 class="jobSectionHeader">Requirements</h3> 

<ul>
<li>B2B SaaS Marketing Experience: 5&ndash;8 years with proven success in growth/demand generation roles.
</li>
<li>Lifecycle Ownership: Hands-on experience owning traffic trial activation revenue funnel.
</li>
<li>Performance Marketing Skills: Strong in paid acquisition (Google Ads, LinkedIn), retargeting, and funnel optimisation.
</li>
<li>Automation &amp; Analytics: Proficiency in Pardot, Salesforce, Looker Studio, and GA.
</li>
<li>Developer Engagement: Exposure to developer marketing initiatives like hackathons, API adoption, or community programs.
</li>
<li>Builder DNA: Self-starter who can design growth motions from scratch and scale them.
</li>
<li>Familiarity with AI tools for campaign optimisation and personalisation.</li></ul> 

<h3 class="jobSectionHeader">Nice to Have</h3> 

<ul>
<li>Experience in CPaaS, CCaaS, UCaaS, or developer-first SaaS products.
</li>
<li>Background in product-led growth (PLG) or freemium/trial-driven SaaS models.
</li>
<li>Knowledge of conversion rate optimisation, cohort analysis, and growth experimentation.</li></ul></div>

Growth Marketing Specialist - B2B SaaS

<div><h1 class="jobSectionHeader">About Us</h1> 


Exotel is a leading provider of AI transformation solutions for enterprise customer engagement and experience. With over 20 billion annual conversations across omnichannel, voice, agents, and bots, Exotel is trusted by 7,000+ clients worldwide, spanning industries such as BFSI, Logistics, Consumer Durables, E-commerce, Healthcare, and Education. Customer expectations are evolving rapidly, and businesses face the challenge of balancing revenue growth, cost optimisation, and exceptional CX. Exotel steps in as the transformative partner, delivering AI-powered communication solutions that address all three &mdash; enabling businesses to engage smarter, faster, and better. 

<h1 class="jobSectionHeader">
Role Overview</h1> 


As the Engineering Manager &ndash; Gen AI (CQA Team), you will lead a team of engineers to build next-generation customer experience solutions powered by AI. You will own the delivery, quality, and execution of engineering projects, working closely with product managers, architects, and business stakeholders. 

<h1 class="jobSectionHeader">
Roles &amp; Responsibilities</h1> 

<ul>
<li>Build, mentor, and grow a high-performing engineering team while creating a culture of efficiency, innovation, and continuous learning.</li>
<li>Translate the engineering roadmap into executable projects and own end-to-end delivery.</li>
<li>Track and report engineering health metrics (e.g., bug severity, production incidents, resolution timelines).</li>
<li>Guide the team to deliver high-quality, scalable, and maintainable code. Implement processes for code reviews, test plans, and deployment practices.</li>
<li>Collaborate with Product Managers on functional roadmaps and requirements and partner with Architects on non-functional requirements (scalability, security, performance).</li>
<li>Work closely with business owners, PMs, and architects to align priorities and timelines, and own communication, reporting, and alignment across all stakeholders.</li></ul> 


Must-Haves:
<ul>
<li>8&ndash;10+ years of experience with a Bachelor&rsquo;s/Master&rsquo;s degree in Computer Science or equivalent.</li>
<li>Strong technical expertise in backend/platform development, REST APIs, client libraries, and/or frontend systems.</li>
<li>Experience with Gen AI technologies and implementing AI-driven solutions.</li>
<li>Proven track record of delivering complex software projects with measurable outcomes.</li>
<li>1&ndash;2+ years of experience in building/managing a high-performance team.</li>
<li>Capability and intent to take end-to-end ownership of delivery. Excellent communication and stakeholder management skills.</li>
<li>Experience with cloud deployments, distributed/scalable systems, and a DevOps-first culture.</li></ul></div>

Engineering Manager-Gen AI(CQA Team)

Join Exotel Techcom Pvt Ltd and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Exotel Techcom Pvt Ltd

ABOUT_COMPANY

Growth Marketing Specialist - B2B SaaS

Engineering Manager-Gen AI(CQA Team)