Qureos Mentor

Faraway Martha's Vineyard

<div><div><b>About Collared Martin Hospitality</b><br>
</div> <p>Established in January 2025, Collared Martin Hospitality operates the Faraway brand, along with a collection of independent lifestyle &amp; luxury boutique hotels, restaurants, and cocktail clubs. Currently, we operate across Blue Flag Capital's award-winning portfolio of more than $1 billion of hospitality real estate assets. We value the power of genuine, personal relationships, inspired by the Collared Martin&rsquo;s symbolism of exploration, loyalty, and homecoming. Our commitment to infusing soul back into hospitality and creating a culture rooted in profound attention to detail and local authenticity ensures that every interaction is an opportunity to connect and inspire. We pride ourselves in making each property a destination that resonates with its setting, where the experience itself becomes the true souvenir
 .</p></div>
<br><div><p><b>ROLE OVERVIEW</b><br>
</p> <div>Reporting directly to the
<b> SVP,</b><br>
 <b>Brand + Creative
</b>
 , the
<b> Director of Marketing
</b>
 will lead the marketing efforts across the Collared Martin Hospitality portfolio&mdash;including the Faraway brand, and an expanding collection of independent properties.<br>
</div> <p>This role blends strategic leadership and creative execution, shaping the marketing vision for CMH while ensuring seamless integration between brand storytelling, digital performance, and revenue-driving initiatives. The
<b> Director of Marketing
</b>
 will partner closely with the ELT, Public Relation agencies, digital agencies and property-level teams to ensure each brand within the portfolio has a strong, differentiated presence in the market&mdash;aligned under a unified creative and strategic vision.<br>
</p> <p>This is a rare opportunity to build and scale a marketing function from the ground up, connecting creativity with data, aligning brand development with performance marketing, and combining strategic planning with flawless execution to establish Collared Martin Hospitality as a defining voice in lifestyle and luxury hospitality.<br>
</p> <p><b>KEY RESPONSIBILITIES</b><br>
</p> <p><b>Marketing Leadership &amp; Strategy</b><br>
</p> <ul><li><div>Develop and lead the
<b> comprehensive marketing strategies
</b>
 to enhance brand awareness, drive customer loyalty, and increase revenue across hotel, restaurant, and bar operations.<br>
</div> </li><li><div>Partner with the
<b> SVP,</b><br>
 <b>Brand + Creative
</b>
 to translate brand vision into measurable marketing and communications initiatives that strengthen the Collared Martin portfolio.<br>
</div> </li><li><div>Lead integrated
<b> 360&deg; marketing campaigns
</b>
 across digital, print, partnerships, and experiential channels.<br>
</div> </li><li><div>Establish clear KPIs and performance measurement frameworks to assess campaign success and continuously optimize strategy.<br>
</div> </li></ul><ul><li><div>Independently own the communication and planning of cross-functional marketing initiatives across all teams, including PR, digital, CRM, social, and property leadership.<br>
</div> </li><li><div>Collaborate with the
<b> SVP, Brand and Creative
</b>
 to ensure all marketing assets&mdash;visual, written, and experiential&mdash;reflect brand tone, values, and design standards.<br>
</div> </li><li><p>Partner with Operations, Sales, and Development teams to ensure alignment between marketing strategy and business objectives.<br>
 </p></li></ul><p><b>Digital, CRM, and Performance Marketing</b><br>
</p> <ul><li><p>Partner with our digital marketing agency to develop and implement a comprehensive digital marketing strategy across SEO, display, paid social, and channels to maximize ROI.<br>
</p> </li><li><div>Develop and manage the automated email marketing strategy and execution, building personalized guest journeys that drive retention, repeat visitation, and brand loyalty.<br>
</div> </li><li><div>Oversee the planning, segmentation, and optimization of automated email campaigns across the guest lifecycle and seasonal campaigns.<br>
</div> </li><li><div>Oversee website management and optimization in partnership with our website agency, ensuring best-in-class UX, content accuracy, SEO performance, and brand consistency across all digital touchpoints.<br>
</div> </li><li><div>Champion the Collared Martin brand voice and values across all channels and guest touchpoints.<br>
</div> </li><li><p>Ensure consistency in tone and message across internal communications, PR, paid media, and owned platforms.<br>
 </p></li></ul><h4 class="jobSectionHeader"><b>Partnerships &amp; Public Relations</b><b><br>
</b></h4> <ul><li><p>Partner with the
<b> SVP, Brand + Creative
</b>
 and AOR to develop brand partnerships, influencer collaborations, and curated experiences that amplify reach and authentically align with each brand in the portfolio.<br>
</p> </li><li><p>Develop with ELT the PR strategy and partnerships to ensure coverage supports positioning and drives awareness and engagement.</p></li></ul></div><p></p>
<br><div><ul><li><p>8-10 years of marketing experience in hospitality, lifestyle, or luxury consumer brands.<br>
</p> </li><li><div>Demonstrated success in digital marketing, CRM, and automated email programs that drive measurable results.<br>
</div> </li><li><div>Strong analytical mindset with experience leveraging data to inform creative and strategic decision-making.<br>
</div> </li><li><p>Excellent communication, collaboration, and storytelling skills.<br>
</p> </li><li><p>Deep appreciation for design, place-based branding, and experience-led marketing.</p></li></ul></div><p></p>

Director of Marketing

Join Faraway Martha's Vineyard and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Faraway Martha's Vineyard

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Director of Marketing