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Featherlite Trailer Manufacturing

<div>Social Media Manager &amp; Content Creator

Reports To: Design and Marketing Manager 
Location: Cresco &ndash; Davis Corners

Job Summary:

We are seeking a highly creative and strategic Social Media Manager &amp; Content Creator to manage and elevate our brand&rsquo;s online presence. This role goes beyond traditional social media management &mdash; you will be responsible for concepting, capturing, and creating visually compelling content that showcases our trailer product lines and brings our brand to life.

You will play a key role in transforming our manufacturing processes, products, and industry presence into engaging, modern, and visually elevated content that resonates with both dealers and end-users. The ideal candidate combines a passion for the manufacturing industry with strong creative instincts and data-driven insights to increase brand awareness, lead generation, and customer loyalty.

Essential Functions and Responsibilities:
<ul><li>Strategy Development: Develop and implement comprehensive social media strategies aligned with company business goals, with a focus on promoting various trailer product lines (e.g., utility, enclosed, heavy-duty) in a visually engaging way.</li></ul>
<ul><li>Creative Content Production:</li></ul>
Concept, shoot, edit, and publish high-quality, original content (photo, video, reels, short-form content) on a consistent basis. This includes hands-on content creation in shop environments, outdoor settings, and real-world use cases.
<ul><li>Visual Brand Elevation:</li></ul>
Continuously improve the overall look and feel of our social platforms by creating a cohesive, polished, and premium visual identity that makes our trailers and manufacturing process stand out.
<ul><li>Manufacturing Storytelling:</li></ul>
Capture and showcase the craftsmanship, innovation, and behind-the-scenes aspects of our manufacturing process in a way that is both informative and visually compelling.
<ul><li>Trend Adaptation:</li></ul>
Stay on top of social media trends and adapt them in a way that aligns with our brand and industry, ensuring content feels relevant without losing authenticity.
<ul><li> Event &amp; Travel Content Capture:</li></ul>
Travel periodically (a few times per year) to trade shows, industry events, and brand activations to capture real-time content and tell the story of our brand in action. Additionally, travel to other company plant locations as needed to capture a high volume of photo and video content that supports multiple brands and ongoing content needs.
<ul><li>Campaign Management:</li></ul>
Plan and execute paid social media advertising campaigns (Meta Ads, LinkedIn Ads) to drive traffic, dealer inquiries, and direct sales, adhering to set budgets.
<ul><li>Community Management:</li></ul>
Monitor and respond to comments, messages, and inquiries in a timely, professional manner to foster engagement and provide customer support.
<ul><li>Brand Representation:</li></ul>
Act as a brand ambassador, ensuring consistent tone, voice, and visual identity across all platforms.
<ul><li>Analytics &amp; Reporting:</li></ul>
Track KPIs (reach, engagement, clicks, lead conversions) using tools like Google Analytics and platform insights, providing monthly reports with actionable recommendations.
<ul><li>Collaboration:</li></ul>
Work closely with marketing and sales teams to support product launches, promotions, and event coverage, ensuring strong alignment across departments.

Skills, Qualifications, and Experience Requirements:
<ul><li>Proven experience as a Social Media Manager, Content Creator, or similar role, preferably in manufacturing, automotive, or industrial sectors</li></ul>
<ul><li>Demonstrated ability to create original, engaging content (photo/video) &mdash; not just manage or schedule posts</li></ul>
<ul><li>Strong creative eye with experience in visual storytelling, branding, and content aesthetics</li></ul>
<ul><li>Ability to take technical or industrial subject matter and make it visually engaging and &ldquo;cool&rdquo;</li></ul>
<ul><li>Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.)</li></ul></div>

Social Media Manager

Join Featherlite Trailer Manufacturing and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Featherlite Trailer Manufacturing

About Company

Social Media Manager