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<div>FERM&Agrave;T is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences&mdash;built and optimized in minutes.
Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information&rsquo;s #1 commerce startup, we&rsquo;re a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we&rsquo;re building the infrastructure for the future of online retail&mdash;and we&rsquo;re just getting started.<h2 class="jobSectionHeader">
About the Role:</h2>
As our Head of Product Marketing, you will own the narrative, positioning, and go-to-market strategy for our platform. This is a foundational role that requires both strategic vision and hands-on execution. You&rsquo;ll start as a player-coach &mdash; leading our product marketing function, directly creating critical assets, and potentially managing 1 direct report, with the opportunity to grow the team as we scale.
You&rsquo;ll work cross-functionally with Demand Generation, Product, and Sales to build a category-defining story, align campaigns and ABM motions, and equip the revenue team with tools that close deals faster.<h2 class="jobSectionHeader">
Responsibilities:</h2><ul><li>
Go-to-Market Strategy: Lead GTM plans for launches, ensuring positioning, messaging, and campaigns directly drive pipeline and revenue.</li><li>
Demand Gen &amp; ABM Alignment: Partner with Sales and Demand Gen to co-own ABM campaigns, vertical messaging, and content that accelerates enterprise and agency deals.</li><li>
Prospect-Focused Content: Create technical and video content across the buyer journey&mdash;solution guides, ROI tools, case studies, and late-stage enablement assets.</li><li>
Market Intelligence: Own competitive insights, win/loss analysis, and pricing recommendations to inform roadmap and GTM execution.</li><li>
Team Leadership: Act as a player-coach, managing one direct report and scaling the PMM team as the business grows.</li></ul><h2 class="jobSectionHeader">
Requirements:</h2><ul><li>
5-7+ years in B2B SaaS marketing, with at least 3 years in product marketing. Proven experience targeting enterprise customers; bonus for agency, mid-market, or SMB exposure.</li><li>
Exceptional at crafting narratives that resonate with executives, buyers, and users alike. Skilled at simplifying complex tech into clear, differentiated messaging.</li><li>
Track record of partnering with Product, Demand Gen, and Sales to drive measurable outcomes. Strong exposure to ABM and enterprise motions.</li><li>
Comfortable building a deck yourself in the morning and presenting a GTM plan to the exec team in the afternoon. Excited to manage and grow a team over time.</li><li>
Data-driven mindset, tying positioning and GTM execution to pipeline velocity, win rate, adoption, and ARR growth.</li><li>
Thrives in early-stage environments. Scrappy, adaptable, and motivated to establish playbooks that can scale.</li></ul><h2 class="jobSectionHeader">
Benefits</h2><ul><li>
Competitive salary + equity package</li><li>
Comprehensive health, dental, and vision insurance for you and all your dependents.</li><li>
Retirement benefits:<ul><li>
US: 401(k) plan with 4% matching</li><li>
India: Provident Fund with 12% matching</li></ul></li><li>
4 months of paid parental leave</li><li>
Unlimited PTO policy (with minimum 5 days PTO / quarter!)</li></ul>
Compensation Range: $140K - $170K</div>

Product Marketing Manager

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Product Marketing Manager