Urwah Admin

First Point Group

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 TikTok Content &amp; Growth Manager &ndash; Active Lifestyle Brand
 
 
 Location: New York, the US
 
 
 
 
 
 About the company:
 
 
 China&rsquo;s #1 cross-border e-commerce seller in North America (apparel), with full supply chain control and a free, open culture that values individuality.
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a TikTok-native Content &amp; Growth Manager to build and scale the social presence of a fast-growing sports apparel brand. This role sits at the intersection of culture, creativity, and growth. If you have a proven track record of growing communities and creating content that stops the scroll, we want to meet you.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
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 Own the Strategy:
 
 Define the brand&rsquo;s TikTok voice, creative direction, and content calendar.
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 Create High-Impact Content:
 
 Develop, shoot, and edit TikTok-native content that captures real moments in sports and active living.
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 Drive Growth:
 
 Spot trends early, experiment with new formats, and optimize for reach, engagement, and shareability.
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 Build Community:
 
 Foster authentic connections through comments, UGC, and creator collaborations.
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 Launch Campaigns:
 
 Concept and execute viral challenges and activations that drive participation.
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 Analyze &amp; Optimize:
 
 Use data to refine strategy, track performance (views, followers, traffic), and turn insights into repeatable playbooks.
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 Who You Are
 
 
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 3+ years
 
 of experience in social media or short-form video content creation.
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 Deeply fluent in TikTok culture:
 
 You know what works, what trends, and why.
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 Proven creator:
 
 You have a track record of producing high-performing or viral content (please share examples/portfolio).
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 Creative &amp; analytical:
 
 You balance creative instincts with a sharp eye for performance metrics.
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 Lifestyle brand experience
 
 and a passion for sports/fitness culture are highly preferred.
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 Bonus Points:
 
 You&rsquo;ve grown an account from 0 to 100K+, managed influencer campaigns, or used TikTok analytics/paid boosting.
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 Why Join Us?
 
 
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 Play a pivotal role in shaping a brand&rsquo;s digital identity.
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 Work in a fast-paced, creative environment where your ideas have real impact.
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 Be part of a team passionate about sports and active living.
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Content Manager

Join First Point Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

First Point Group

About Company

Content Manager