Qureos Mentor

Foot Levelers, Inc

<div>Marketing Manager: Content &amp; Customer Engagement
Focus: Customer-facing marketing content, sales enablement, and digital presence.
Responsibilities:<ul><li>
Paid Pair Initiatives<ul><li>
Track revenue impact of email marketing and social campaigns, including:</li><li>
Email open rates, click-through rates (CTR), and conversion to sales.</li><li>
Social engagement and lead generation performance.</li></ul></li><li>
Develop attribution for marketing-driven revenue from direct mail, flyers, and sales enablement tools.</li><li>
Adjust content strategies based on revenue trends and customer engagement data.</li><li>
Review customer surveys monthly for voice of the customer.</li><li>
Customer Marketing Content:<ul><li>
Weekly emails (content creation &amp; execution).</li><li>
Weekly social posts (strategy, scheduling, and execution).</li><li>
Monthly sales enablement tools (e.g., netsuite email templates, event booth needs, patient facing flyers).</li><li>
Piggybacks and direct mail pieces.</li><li>
Hold messages (scriptwriting and coordination).</li></ul></li><li>
Digital Presence &amp; Advertising:<ul><li>
Website landing page and banner placements for lead generation.</li><li>
SEO strategy &amp; performance tracking.</li><li>
PPC management &amp; optimization.</li></ul></li><li>
FMX Marketing Content<ul><li>
Sales Enablement Needs</li><li>
Website oversight and updates for SEO/PPC</li><li>
Catalog and print forms</li></ul></li></ul>
Qualifications
<ul><li>3+ years of relevant experience in a marketing ownership role &ndash; demonstrated understanding of traditional marketing channels and experience managing day-to-day operations within a similar environment.
</li><li>Exceptional communication skills. You understand the &ldquo;big picture&rdquo; and can operate (and delegate) accordingly.
</li><li>Resourceful and diligent with a keen eye for details. You understand the importance of brand consistency and voice, as conveyed across all channels.
</li><li>Commitment to quality and results. Your professional experience speaks to your commitment to producing only the highest quality, compelling content that aligns with overarching business objectives.
</li><li>Experience in CPG marketing, B2B or B2C, is strongly preferred.</li></ul>
Core Values:<ul><li>
Positive Attitude: Approach challenges with optimism and a can-do spirit.</li><li>
Execution: Ability to roll up the sleeves and get it done.</li><li>
Commitment to the Customer: Dedication to understanding and meeting customer needs.</li><li>
Pursuit of Excellence: Strive for the highest standards in all tasks and projects.</li><li>
Tenacity: Demonstrate persistence and determination in achieving goals.</li></ul></div>

MARKETING MANAGER

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Foot Levelers, Inc

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MARKETING MANAGER