Abrar Admin

Fred Usinger's, Inc.

ESSENTIAL FUNCTIONS:<ul><li>Develop and execute e-commerce strategies to drive online sales and enhance customer experience.</li><li>Manage day-to-day operations of the e-commerce platform, including product listings/descriptions, images, pricing, promotions, and inventory management, ensuring accuracy, appeal, and consistency.</li><li>Oversee retail customer service team, to include seasonal team, to ensure seamless customer service, high customer satisfaction, and resolve issues quickly through the online store. Supervise staff to include hiring, assigning tasks, training/development, troubleshooting, corrective action, monitoring performance, and managing timecards. Conduct self in a respectful, professional, and fair-minded manner while representing the company; ensure workplace is free of discrimination or harassment. Work closely with Human Resource Manager to prevent/resolve worker safety, performance, or staffing issues.</li><li>Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement. Assist with gift box catalog and promotional retail flyer/brochure content and campaign.</li><li>Coordinate with logistics and fulfillment teams to ensure timely and accurate order processing and delivery.</li><li>Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction. Analyze customer behavior and trends to identify growth opportunities and areas for improvement.</li><li>Implement digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.</li><li>Optimize the website for user experience, including navigation, search functionality, and mobile responsiveness. Troubleshoot technical problems and user experience challenges with e-commerce platform.</li><li>Develop and schedule engaging content for direct mail, digital, radio, television, and event marketing.</li><li>Assist in planning and executing integrated campaigns to generate leads, optimize strategy, operations, and deliverability to boost engagement, sales and return on investment.</li><li>Work with all departments, wholesale and retail, to ensure brand consistency.</li><li>Ensure that operations exhibit high quality service and product and is compliant with company policies including USDA/FSIS, SQF, HACCP, SSOP&rsquo;s, SOP&rsquo;s, GMP&rsquo;s, product specifications, and safety program/policies. Work closely with Food Safety/Quality Assurance Manager to prevent/resolve food safety and quality issues.</li><li>Manage relationships with third-party vendors, including payment gateways, marketing/logistics partners, and e-commerce platform.</li><li>Analyze sales performance and customer behavior to identify opportunities for improvement.</li><li>Analyze data from google analytics, CRM systems, and other tools to monitor site traffic and customer behavior.</li><li>Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns. Implement A/B testing and conversion rate optimization strategies.</li><li>Stay updated with the latest trends and best practices in e-commerce and digital marketing.</li><li>Perform other duties as assigned.</li></ul>EDUCATION, EXPERIENCE, AND SKILLS REQUIRED: 1. Bachelor's degree in Business, Marketing, E-Commerce, or related field.2. 3-5 years as an e-commerce manager or in a similar e-commerce or digital marketing role. Food or beverage industry experience preferred.3. Strong understanding of online sales platforms (e.g. Shopify, Magento) and digital marketing strategies.4. Strong writing, editing, and proofreading skills.5. Creative aptitude. Photography skills preferred.6. Proficiency with MS Office, Adobe Suite, and social media platforms. Experience with Google Analytics and Magento preferred.7. Excellent organizational and analytical skills, business acumen, attention to detail, and ability to manage multiple projects.8. Strong leader, communicator and team player.9. Adaptable &amp; eager to learn.DEMANDS AND WORKING CONDITIONS OF POSITION:<ul><li>Work on-site, in an office setting. Some nights/weekends at local events.</li></ul>Pay: From $60,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>What is your salary requirement?</li></ul>Work Location: In person

E-Commerce and Marketing Manager

Join Fred Usinger's, Inc. and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Fred Usinger's, Inc.

About Company

E-Commerce and Marketing Manager