Qureos Mentor

Fulcrum Real Estate Services

<div><div><b>Who We Are</b></div><div>
Fulcrum Real Estate Services, Inc. was founded to provide an owner-oriented, transparent, and holistic approach to property management. More than a service &ndash; at Fulcrum we take our agency relationship with our clients seriously and advocate for our clients&rsquo; best interests for the long term. If you are enthusiastic about creating positive working and living environments while embracing a collaborative leadership approach, we invite you to apply to learn more about Fulcrum!</div><div></div><div><b><br>
Summary:</b></div><div>
The Marketing Manager is responsible for developing and executing marketing strategies that drive property awareness, lead generation, and occupancy across a portfolio of residential and/or mixed-use properties. This role partners closely with operations, leasing, and leadership teams to ensure consistent branding, effective campaigns, and strong market positioning for each asset.</div><div></div><div><b><br>
Essential Duties and Responsibilities:</b></div><div><b>
Marketing Strategy &amp; Execution</b></div><ul><li>
Develop and implement marketing plans to support leasing goals, lease-ups, and stabilized assets</li><li>
Manage property-level and portfolio-wide marketing budgets</li><li>
Analyze market trends, competitive properties, and demographic data to inform strategy</li><li>
Track and report on marketing performance, lead sources, and ROI</li></ul><div><b>
Digital &amp; Advertising Management</b></div><ul><li>
Oversee digital marketing efforts including websites, SEO, paid ads, ILS platforms, social media, and email campaigns</li><li>
Ensure property listings, photos, pricing, and messaging are accurate and current across all platforms</li><li>
Manage third-party vendors such as advertising agencies, photographers, and branding partners</li></ul><div><b>
Branding &amp; Content</b></div><ul><li>
Maintain consistent brand standards across all properties and marketing materials</li><li>
Create and manage content including signage, brochures, floor plans, virtual tours, and community messaging</li><li>
Support rebranding efforts, renovations, and repositioning initiatives</li></ul><div><b>
Leasing &amp; Operations Support</b></div><ul><li>
Collaborate with onsite leasing teams to create effective leasing tools and campaigns</li><li>
Train onsite staff on marketing platforms, lead management, and brand messaging</li><li>
Support lease-up strategies, promotions, and resident retention initiatives</li></ul><div><b>
Reporting &amp; Analytics</b></div><ul><li>
Monitor KPIs such as traffic, conversions, occupancy impact, and cost per lead</li><li>
Prepare regular marketing reports for ownership and leadership</li><li>
Recommend adjustments based on performance data</li></ul><div></div><div><b><br>
Required Skills, Education, and Experience:</b></div><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (preferred).</li><li>
3&ndash;5+ years of marketing experience, ideally in property management, real estate, or multifamily housing.</li><li>
Strong understanding of digital marketing, lead tracking, and CRM systems.</li><li>
Experience with ILS platforms (Zillow, Apartments.com, RentCafe, etc.), social media, and community marketing (Facebook Marketplace, Instagram, Nextdoor).</li><li>
Familiarity with property management software (Entrata, Yardi, RealPage, or similar) and lease-up/new construction marketing.</li><li>
Proficient with design and content tools (Canva, Adobe Suite), marketing automation (PERQ, ActiveDEMAND), and video/media platforms (YouTube, TikTok).</li><li>
Excellent written, verbal, organizational, and analytical skills; ability to manage multiple properties and priorities in a fast-paced environment.</li><li>
Creative mindset with a data-driven approach and experience in budgeting, lead engagement, and local search optimization (Google Business Profile).</li></ul><div></div><div><b><br>
Physical Demands:</b></div><ul><li>
Prolonged periods of sitting at a desk and working on a computer.</li><li>
Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.</li><li>
Occasional standing, walking, bending, and reaching required.</li><li>
Ability to lift, carry, or move items up to 15 pounds as needed.</li><li>
Visual acuity to review detailed financial records, spreadsheets, and computer screens.</li><li>
May be required to attend in-person meetings at different property locations, which can involve walking, driving, and occasional travel.</li></ul><div></div><div><b><br>
Compensation and Benefits:
</b></div><div>The total compensation package includes eligibility for:</div><ul><li>
Discretionary annual bonuses based on company and individual performance</li><li>
Monthly cell phone stipend of $55.00</li></ul><div>
Full-time employees are eligible for the following benefits:</div><ul><li>
Medical</li><li>
Dental</li><li>
Vision</li><li>
Disability</li><li>
Basic and Supplemental Life/AD&amp;D</li><li>
Flexible Spending Account</li><li>
Health Savings Account (if tied to Fulcrum&rsquo;s HDHP)</li><li>
Retirement Plans (401(k))</li><li>
Paid Time Off</li><li>
Employee Assistance Program</li><li>
Continuing Education Assistance</li></ul></div>

Marketing Manager

Join Fulcrum Real Estate Services and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Fulcrum Real Estate Services

ABOUT_COMPANY

Marketing Manager