Qureos Mentor

Fynde Global Recruitment

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 Head of Digital
 
 
 
 
 Location:
 
 Dubai, UAE
 
 
 
 Reports to:
 
 VP Marketing
 
 
 
 
 
 
 
 
 
 About the Company
 
 
 
 Fynde has partnered with a leading cross-border e-commerce brand, one of the fastest-growing platforms in the region. This business connects customers across the UAE, Saudi Arabia, India and beyond with millions of global products. Operating with the pace and spirit of a scale-up, they combine technology, variety, and adaptability to bring customers choice and value at speed.
 
 
 
 
 
 
 The Role
 
 
 
 We are seeking a Head of Digital to lead the Performance Marketing acquisition efforts and manage a significant budget of up to a six-figure monthly marketing spend in USD. This is a pivotal leadership role within the marketing function, responsible for driving customer acquisition, optimising performance across multiple channels, and scaling growth across key markets.
 
 
 The ideal candidate will be both a strategic leader and a hands-on practitioner &mdash; comfortable adapting to the unique complexities of a vast product catalogue and a fast-moving e-commerce environment.
 
 
 
 
 
 
 Key Responsibilities
 
 
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 <li>
 Own and manage the performance marketing strategy and execution across Google, Meta, and other paid channels.
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 Optimise a large monthly budget, ensuring maximum ROI and efficient customer acquisition.
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 Lead a small but impactful team, mentoring and developing a Performance Marketing Manager.
 </li>
 <li>
 Manage external partners, including SEO agencies, Google account teams, and specialist agencies for sub-brands.
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 Analyse and optimise campaigns using Google stack, BigQuery, and other advanced data tools &mdash; leveraging AI and analytics to refine targeting and product selection.
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 Drive acquisition strategy across lower funnel (current priority) and shift progressively towards upper funnel campaigns (planned from Q4 2025).
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 Collaborate with product, tech, and cross-functional teams to influence on-site conversion improvements and optimise customer journeys.
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 Maintain strong relationships with platform partners (Google, Meta, affiliates) to ensure the brand remains at the forefront of performance marketing innovation.
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 </ul>
 
 
 
 
 
 Candidate Profile
 
 
 <ul>
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 Proven track record in performance marketing leadership, ideally within large or complex e-commerce platforms (marketplaces, cross-border commerce, quick commerce).
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 Experience managing large and diverse product catalogues and budgets of a similar scale.
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 Strong knowledge of the MENA region, especially UAE and Saudi Arabia. Experience with India is highly advantageous. Exposure to UK/Australia a plus.
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 Deep expertise in Google Ads and related platforms; comfort with analytics tools such as BigQuery, Appsflyer, GA, Segment, or similar.
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 Entrepreneurial mindset: thrives in fast-paced, scale-up environments, comfortable with ambiguity, adaptable to shifting strategies.
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 Data-driven, analytical, and hands-on, but also able to step back and think strategically.
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 Collaborative leader with the ability to manage both internal teams and external partners/agencies.
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 Comfortable handling the learning curve of a unique system &mdash; resilience and adaptability are essential.
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 </ul>
 
 
 
 
 
 What&rsquo;s on Offer
 
 
 
 This is a high-impact role working closely with the VP of Marketing, shaping the future growth of one of the region&rsquo;s leading e-commerce platforms. You will be joining a dynamic, entrepreneurial culture with autonomy, accountability, and opportunities to make a tangible difference.
 
 
 
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Head of Digital

Join Fynde Global Recruitment and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Fynde Global Recruitment

ABOUT_COMPANY

Head of Digital