Qureos Mentor

Glenmark Pharmaceuticals

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 About Glenmark Consumer Care-
 
 
 
 Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) &amp; healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.
 
 
 
 
 
 
 Designation
 
 : Brand Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 
 Reporting to
 
 : Category Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 Role Objective
 
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 Full ownership of managing brand(s) P&amp;L.
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 Support in developing and executing marketing &amp; branding strategy to drive market share and growth.
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 Plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.
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 Deliver top line and bottom-line objectives through effective brand and P&amp;L management.
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 Ensure consumer and market insights are leveraged to drive brand/category growth.
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 Key Result Areas
 
 
 
 
 
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 Develop and implement annual brand plans for assigned brands.
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 Independently lead on-ground activations/BTL activities and brand partnerships.
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 Drive ROI-focused marketing initiatives across offline and online platforms.
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 Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
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 Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing &amp; ecommerce teams to ensure brand relevance and measurable performance.
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 Monitor brands spend in line with channel wise allocated budgets and business objectives.
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 Lead agency partnerships across creative, digital, media, packaging, and research.
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 Streamline internal processes (PR/PO generation, finance, legal approvals, vendor payments, sales reporting).
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 Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
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 Drive consumer research initiatives with CM for portfolio brands.
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 Generate MIS and performance reports on brands, category, competition, and trade.
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 Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.
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 Generic Profile
 
 
 
 &bull; Experience: 2&ndash;4 years in Brand Management / Marketing.
 
 
 &bull; Educational Background: MBA/PGDM (Full-time) from a premier institute.
 
 
 
 
 
 
 
 Preferred Experience/Added Advantage:
 
 
 
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 Hands-on experience or strong understanding of D2C brand management.
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 Proven exposure to digital marketing campaigns (on-platform &amp; off-platform), including performance and brand campaigns.
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 Skills Required:
 
 
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 Strong sense of ownership, responsibility, and result orientation.
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 Entrepreneurial mindset with original thinking and proven execution track record.
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 Excellent communication, interpersonal, and influencing skills.
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 Ability to manage multiple priorities with a bias for action.
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 Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research.
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 Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).
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Brand Manager

Join Glenmark Pharmaceuticals and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Glenmark Pharmaceuticals

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Brand Manager