Qureos Mentor

Glenmark Pharmaceuticals

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 HR Analytics
 
 
 
 
 
 
 (On Contractual)
 
 
 
 
 
 A role focused on providing data management, analysis, and administrative support.
 
 
 
 
 
 Salary: upto 5.5 LPA
 
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 
 
 
 Data Handling &amp; Analysis:
 
 
 
 
 
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 Manage end-to-end data.
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 Collect, validate, and consolidate data to generate insights and trends
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 Prepare and maintain dashboards, trackers, and periodic MIS reports
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 Support compliance and audit requirements by maintaining accurate documentation and records
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 Partner with internal SPOCs for periodic updating, reporting and analysis.
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 Manage administrative processes including travel planning for the team (tickets, visa documentation etc.)
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 Manage and track related payments (invoices) to external and internal stakeholders, budget tracking, and reporting
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 Provide end-to-end operational support for program logistics such as scheduling, vendor coordination, participant communication, documentation, feedback collection and analysis etc.
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 Qualifications &amp; Skills:
 
 
 
 
 
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 BMS/BBA/BBM/Diploma in HR, Data Management, or any other equivalent degree
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 Proficiency in MS Office applications, particularly in Excel &amp; PowerPoint, with advanced Excel skills for data analysis and reporting
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 Familiarity with HR systems and data management tools (like Tableau etc.)
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 Competencies:
 
 
 
 
 
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 Data Accuracy &amp; Attention to Detail
 
 &ndash; Ensuring reliability in data entry, analysis, dashboards, and reporting.
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 Analytical Thinking
 
 &ndash; Ability to interpret learning and talent data, identify insights, and recommend improvements.
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 Process Orientation
 
 &ndash; Focus on streamlining and standardizing data handling, reporting, billing, and feedback collection processes.
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 Collaboration &amp; Stakeholder Management
 
 &ndash; Coordinating with talent and learning SPOCs and vendors effectively.
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 Planning &amp; Organizing
 
 &ndash; Handling multiple deadlines, program schedules, and reporting timelines.
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 </ol>
 
 
</div>

HR Analytics (on contractual)

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
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 Develop and implement a consumerization strategy for the portfolio
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 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
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 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
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 Ensure consistent brand voice, messaging and visual identify across all channels
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 Innovation
 
 
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 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
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 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
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 Collaborate with product development team to ensure timely launches of new products.
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 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
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 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
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 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
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 Digital Content Development:
 
 
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 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
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 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
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 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
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 Social Media Marketing:
 
 
 
 
 
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 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
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 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
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 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
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 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
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 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
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 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
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 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
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 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
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 Oversee campaign performance, budget allocation, and ROI optimization.
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 Use data-driven insights to refine targeting, creative, and channel strategies.
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 Brand Activation
 
 
 
 
 
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 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
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 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
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 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
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 Team Leadership:
 
 
 
 
 
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 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
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 Foster a collaborative, innovative team culture to achieve marketing goals.
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 Set clear objectives, provide feedback, and ensure alignment with brand vision.
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 Cross-Functional Collaboration
 
 
 
 
 
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 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
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 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
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 Analytics &amp; Reporting:
 
 
 
 
 
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 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
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 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
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 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
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 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
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Category Manager

Join Glenmark Pharmaceuticals and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Glenmark Pharmaceuticals

ABOUT_COMPANY

HR Analytics (on contractual)

Category Manager