Ahmad Atalla

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 Lead the development of detailed annual Operating Budgets and rolling Financial Forecasts (P&amp;L, Cash Flow, Balance Sheet) across all brand categories and business units.
 
 
 Develop and maintain sophisticated Financial Models for long-term strategic planning, new product launches, market entry analysis, and capital expenditure requests (CAPEX).
 
 
 Manage the forecasting process for sales, operating expenses, and inventory levels, specifically ensuring alignment with supply chain planning and retail sales cycles.
 
 
 Generate and present monthly and quarterly Management Information Systems (MIS) reports, providing deep insights into key performance indicators (KPIs) such as Gross Margin, Working Capital, and operational efficiency.
 
 
 Conduct comprehensive variance analysis of actual results against budget and forecast, clearly articulating business drivers, identifying performance gaps, and recommending corrective actions to management.
 
 
 Monitor and analyze brand-level profitability, inventory turnover rates, and promotional effectiveness for both host brands and in-house products
 
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Senior Financial Analyst

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Senior Financial Analyst