Qureos Mentor

Halstead Media Group LLC

<div>Lead Strategy. Drive Results. Build Client Trust. Make an Impact.
<h2 class="jobSectionHeader">
About the Role</h2>

We&rsquo;re hiring a sharp, strategic, and dependable Performance Marketing Director to lead our Paid Media and SEO departments&mdash;owning results across Google Ads, Meta (Facebook/Instagram), Microsoft Ads, LinkedIn, and all organic search initiatives. You will oversee a blended team of paid media managers, SEO specialists, and freelancers, while also working cross-functionally with project managers, designers, and copywriters.

This role combines leadership, strategic thinking, performance accountability, and hands-on support across both paid and organic channels. You&rsquo;ll shape and refine high-impact marketing strategies, mentor team members, and continuously improve systems, reporting, and campaign performance&mdash;measured in leads, rankings, and ROI, not vanity metrics.

You&rsquo;ll act as the internal performance voice for Halstead&rsquo;s clients&mdash;ensuring all marketing channels work together to generate results that support long-term growth. 

This role is 99% remote with possible training or similar travel, about once a year (some years, not at all).
<h2 class="jobSectionHeader">
About Halstead</h2>

At Halstead Media Group, we help lawn, landscape, and outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems. As a StoryBrand Certified Agency, we lead with clarity, empathy, and results that matter.

Our clients choose us&mdash;and stay with us&mdash;because we deliver best-in-class ROI, strategic thinking, and a genuine human connection. We act like co-owners in our clients&rsquo; growth, embrace change, and move fast. We believe growth comes from action, curiosity, and collaboration.
<h2 class="jobSectionHeader">
What You&rsquo;ll Do</h2>
<h3 class="jobSectionHeader">Leadership &amp; Strategy</h3>
<ul>
<li>Own and execute integrated performance strategy across Paid Media and SEO</li>
<li>
Set goals, KPIs, and campaign strategies across platforms and search environments, tailored to client growth stages and service focus</li>
<li>
Oversee and mentor a team of Paid Media Managers and an SEO Manager (and part-time SEO Director), fostering accountability, communication, and development</li>
<li>
Collaborate with Project Managers and leadership to forecast capacity, set priorities, and proactively resolve bottlenecks</li>
<li>
Maintain strong QA processes and reporting for both paid and organic performance</li>
<li>
Identify and prioritize new opportunities for cross-channel growth&mdash;including campaigns, content strategy, local SEO, landing pages, and testing ideas</li>
<li>
Ensure paid campaigns and SEO strategies support each other and align with client goals, seasonal cycles, and budgets</li>
<li>
Act as the internal escalation point for performance issues or strategic pivots</li>
</ul>
<h3 class="jobSectionHeader">Paid Media Oversight</h3>
<ul>
<li>Direct strategy, execution, and optimization across Google, Meta, LinkedIn, Microsoft Ads</li>
<li>
Review and support ad copy, campaign structure, pacing, targeting, and platform fit</li>
<li>
Set testing agendas and creative frameworks for performance lift</li>
<li>
Step in to troubleshoot campaign issues and guide budget allocation decisions</li>
<li>
Lead performance reporting, client insights, and recommendations</li>
</ul>
<h3 class="jobSectionHeader">SEO Oversight</h3>
<ul>
<li>Oversee SEO roadmap across all clients&mdash;including keyword strategy, on-page optimization, link-building, and content direction</li>
<li>
Review and guide SEO work done by team members (SEO Manager, Copywriters, Web Designers)</li>
<li>
Ensure strong collaboration across SEO and web, content, and UX teams</li>
<li>
Interpret performance data and rankings to shape recommendations</li>
<li>
Stay ahead of algorithm updates and changes that impact rankings or lead flow</li>
<li>
Lead reporting on organic traffic, keyword growth, lead quality, and visibility</li>
<li>
Ensure technical SEO tasks are managed and resolved</li>
</ul>
<h3 class="jobSectionHeader">Collaboration &amp; Communication</h3>
<ul>
<li>Partner with copywriters to ensure all messaging (ads and organic) is aligned with StoryBrand principles</li>
<li>
Work with designers and video editors to develop creative assets for paid and organic campaigns</li>
<li>
Collaborate with project managers to track performance, align on goals, and respond quickly to client needs</li>
<li>
Train and coach team members to strengthen cross-functional knowledge and performance thinking</li>
<li>
Participate in internal marketing planning, tool selection, and team development</li>
</ul>
<h2 class="jobSectionHeader">You&rsquo;ll Thrive in This Role If You:</h2>
<ul>
<li>Are a performance strategist at heart&mdash;always chasing results and clarity</li>
<li>
Have 4+ years of experience leading paid media campaigns and SEO strategy</li>
<li>
Have experience managing and mentoring a multi-disciplinary team (paid + SEO + freelancers)</li>
<li>
Are comfortable blending high-level strategic leadership with occasional hands-on execution</li>
<li>
Can lead integrated strategy and reporting across both paid and organic search</li>
<li>
Are highly analytical and can turn data into direction for others</li>
<li>
Write clear, conversion-optimized ad copy and value messaging precision</li>
<li>
Are organized, accountable, and effective at building and maintaining systems</li>
<li>
Can give thoughtful, respectful feedback and guide cross-team collaboration</li>
<li>
Take ownership of outcomes and know how to align strategy with client goals</li>
</ul>
<h2 class="jobSectionHeader">Bonus Skills</h2>
<ul>
<li>Experience with HubSpot or similar CRMs</li>
<li>
Comfort navigating Google Analytics, Search Console, SEMrush, and similar tools</li>
<li>
Familiarity with GA4 reporting, budget forecasting, and attribution modeling</li>
<li>
Working knowledge of technical SEO (site structure, schema, page speed, etc.)</li>
<li>
Background in the lawn, landscape, or outdoor living industries</li>
<li>
Familiarity with the StoryBrand messaging framework</li>
<li>
Ability to build client-facing performance narratives and recommendations</li>
</ul>
<h2 class="jobSectionHeader">Details &amp; Perks</h2>
<ul><li>Remote</li>
<li>Equipment Reiumbursement</li>
<li>Monthly perks (snack, tea/coffee subscriptions)</li>
<li>Flexible hours with a results-first mindset</li>
<li>Paid training and professional development opportunities</li>
<li>PTO: 15 days to start, plus paid holidays.</li>
<li>401(k) with match</li>
<li>Health insurance (medical, dental, vision): 100% premium paid for medical for employee. Have your own insurance? Opt-out and receive weekly 'opt out pay perk.</li>
</ul><h2 class="jobSectionHeader">Final Word</h2>

We&rsquo;re not looking for a checkbox manager. We&rsquo;re looking for someone who owns performance across both paid and organic channels&mdash;and knows how to lead, teach, and inspire others to deliver measurable results.

If you're ready to elevate both traffic and leads&mdash;and build a performance engine that drives real client growth&mdash;this role is for you.</div>

Performance Marketing Director

Join Halstead Media Group LLC and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Halstead Media Group LLC

ABOUT_COMPANY

Performance Marketing Director