Qureos Mentor

Hartville Hardware

<div><p><b>ABOUT US: </b>The HRM Enterprises, Inc. family of companies is made up of the store voted best place to visit in Ohio&rsquo;s Amish Country, the country&rsquo;s largest independent hardware store, a TripAdvisor top rated restaurant, the always exciting Marketplace, and a campus that has become a destination for customers from near and far. Our local, family-owned company is a leader in the markets we serve and is full of people who work each day to go beyond our customers&rsquo; expectations. We are committed to being a great place to work and encourage our team members to excel and grow professionally.</p>
<p><b>
POSITION SUMMARY</b></p>
<p>
The Performance Marketing Manager is responsible for executing and optimizing digital advertising strategies to drive eCommerce growth and support in-store sales initiatives for Hartville Hardware and Lehman&rsquo;s. This role requires hands-on management of paid media campaigns, budget optimization, and data analysis to improve ROI. The ideal candidate will have experience working with large product catalogs, feed-based marketing, and performance-driven advertising platforms, as well as direct mail strategies that complement digital efforts.</p>
<p><b>
ESSENTIAL FUNCTIONS</b></p>
<ul><li> Oversee and optimize paid search campaigns across Google Ads and Microsoft Ads, with a strong emphasis on Shopping Ads (Pmax) and product feed optimization.</li></ul>
<ul><li> Manage paid social advertising campaigns on Facebook Ads Manager, including additional platforms such as Pinterest and Instagram Ads as needed.</li></ul>
<ul><li> Develop and execute performance marketing strategies to optimize eCommerce growth while supporting local store traffic initiatives through targeted campaigns.</li></ul>
<ul><li> Implement and manage Google My Business (GMB) ads, local service ads, and geo-targeted campaigns to support physical store engagement where appropriate.</li></ul>
<ul><li> Incorporate direct mail strategies to complement digital marketing efforts, leveraging customer data to create integrated campaigns.</li></ul>
<ul><li> Conduct A/B testing for ad creatives, targeting, and bidding strategies to improve campaign efficiency.</li></ul>
<ul><li> Monitor and analyze campaign performance, making real-time adjustments to maximize ROAS and customer conversions.</li></ul>
<ul><li> Create detailed reports and present performance insights to key stakeholders, translating data into actionable recommendations.</li></ul>
<ul><li> Collaborate with internal teams, including Merchandising, Marketing, IT, and Ecommerce to align advertising efforts with business goals.</li></ul>
<ul><li> Stay updated with digital marketing trends, platform updates, and competitive landscape to ensure innovative and effective advertising strategies.</li></ul>
<ul><li> Work closely with media partners (Google, Microsoft, Meta) to access new opportunities, beta programs, and best practices.</li></ul>
<ul><li> Other duties as assigned.</li></ul>
<p><b>
POSITION QUALIFICATIONS</b></p>
<p>
Competency Statement(s)</p>
<ul><li> Strong knowledge of omnichannel performance marketing and audience segmentation.</li></ul>
<ul><li> Proven track record of driving online sales growth while supporting store traffic through targeted marketing initiatives.</li></ul>
<ul><li> Experience managing Google My Business (GMB) campaigns, geo-targeting, and local ad strategies.</li></ul>
<ul><li> Knowledge of direct mail marketing and its integration with digital campaigns.</li></ul>
<ul><li> Advanced proficiency in Google Ads and Microsoft Ads, with deep knowledge of Shopping Ads, feed-based marketing, and dynamic ad campaigns.</li></ul>
<ul><li> Hands-on experience managing Facebook Ads Manager campaigns, with a strong understanding of audience segmentation and retargeting.</li></ul>
<ul><li> Strong analytical skills with experience using Google Analytics and other web analytical tools to measure campaign performance and identify opportunities.</li></ul>
<ul><li> Experience working with large product catalogs and implementing automated feed-based marketing strategies.</li></ul>
<ul><li> Proficiency in Excel and PowerPoint for reporting and presentations.</li></ul>
<ul><li> Ability to work cross-functionally, aligning marketing initiatives with merchandising and business objectives.</li></ul>
<ul><li> Strong communication skills to present data-driven insights to stakeholders at all levels.</li></ul>
<ul><li> Ability to thrive in a fast-paced, results-driven environment, with a proactive and problem-solving mindset.</li></ul>
<p><b>
SKILLS &amp; ABILITIES</b></p>
<div><b>
Education:</b><br>
<ul><li>Bachelor&rsquo;s degree in Business, Marketing, E-commerce, or a related field preferred.</li></ul></div>
<div><b>
Experience:</b><br>
<ul><li>5+ years of experience in performance marketing, preferably within eCommerce and retail.</li><li>Strong background in local advertising, geo-targeting, and customer acquisition strategies.</li><li>Experience managing direct mail marketing campaigns as part of an integrated marketing approach.</li><li>Experience in managing high-budget paid media campaigns across multiple channels.</li></ul></div>
<div>
Certifications &amp; Licenses:<br>
<ul><li>Marketplace-related certifications (e.g., Google Ads, Meta Certifications) are a plus.</li></ul></div>
<p><b>
LANGUAGE SKILLS</b></p>
<ul><li>Ability to read, write, and comprehend English.</li></ul>
<ul><li>Strong writing skills for creating engaging ad copy and marketing content.</li></ul>
<ul><li>Ability to effectively present information to customers, vendors, and internal teams.</li></ul></div><p></p>

Performance Marketing Manager

Join Hartville Hardware and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Hartville Hardware

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Performance Marketing Manager