Qureos Mentor

Hawthorne Residential Partners

<div><h1 class="jobSectionHeader"><b>Digital Marketing Specialist</b></h1>
<h2 class="jobSectionHeader"><b>Position Overview</b></h2>
<p>
The Digital Marketing Specialist plays a key role in managing Hawthorne's digital presence across multiple platforms. This multi-faceted role supports the execution, optimization, and performance tracking of our online marketing efforts &mdash; including website management, search engine marketing (SEM), social media strategy, search engine optimization (SEO), and analytics reporting. This position works cross-functionally with Marketing, Operations, and external vendor partners to ensure a consistent, data-driven, and brand-aligned digital presence for all Hawthorne communities.</p>
<h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2>
<div><ul><li>Website &amp; SEO Management
<div><ul><li>Oversee community website content, performance, and updates to ensure accuracy, accessibility, and engagement.</li></ul>
<ul><li>Implement on-page SEO best practices, including metadata, image optimization, and keyword integration.</li></ul>
<ul><li>Collaborate with vendors (Resi, Engrain, etc.) to manage new launches, floor plan updates, and UX improvements.</li></ul>
<ul><li>Audit and report on site performance metrics (speed, engagement, lead conversions) using GA4 and Looker Studio.</li></ul>
<ul><li>Support the design and development of new property websites.</li></ul>
<ul><li>Manage website domains, content, and photography; troubleshoot website and digital advertising issues</li></ul>
<ul><li>Maintain and organize digital assets, including photography, videos, floor plans, and community content across all platforms.</li></ul>
<ul><li>Coordinate with photography or videography vendors when updated or new media assets are required.</li></ul>
<ul><li>Ensure all digital content follows accessibility guidelines and fair housing compliance best practices.</li></ul>
</div></li></ul><ul><li>Ticket Box Management
<div><ul><li>Include responsibilities for managing incoming requests through the ticket box.</li></ul>
<ul><li>Encompass monitoring, prioritizing, and ensuring timely responses to all inquiries.</li></ul>
</div></li></ul><ul><li>Search Engine Marketing (SEM) &amp; Advertising
<div><ul><li>Support setup, monitoring, and optimization of paid search and social campaigns (Google Ads, Display, YouTube).</li></ul>
<ul><li>Review ad creative, copy, and budget pacing to ensure alignment with marketing goals and lead targets.</li></ul>
<ul><li>Collaborate with the Director of Digital Marketing and vendor partners to analyze campaign results and adjust strategy based on performance data.</li></ul>
</div></li></ul><ul><li>Analytics &amp; Reporting
<div><ul><li>Prepare recurring digital performance reports and dashboards for leadership review.</li></ul>
<ul><li>Track KPIs across channels, including website conversions, ad performance, SEO visibility, and review growth.</li></ul>
<ul><li>Identify trends and present actionable insights to improve ROI and digital consistency.</li></ul>
<ul><li>CRM Data Interpretation (Knock): Pull and analyze lead funnel metrics to identify trends by source, campaign, and property. Use these insights to recommend optimizations and combine CRM findings with website and advertising performance for comprehensive, full-funnel reporting that delivers actionable insights to leadership and operations.</li></ul>
<ul><li>Monitor lead flow across digital channels and recommend conversion optimizations to improve lead quality and volume.</li></ul>
</div></li></ul><ul><li>Cross-Department Collaboration
<div><ul><li>Partner with Operations and Regional Managers to ensure local initiatives are represented online.</li></ul>
<ul><li>Support new community launches and takeovers with timely digital activations.</li></ul>
<ul><li>Maintain alignment with Hawthorne's brand standards and digital strategy roadmap.</li></ul>
</div></li></ul></div><h2 class="jobSectionHeader"><b>Qualifications</b></h2>
<ul><li>Bachelor's degree in Marketing, Communications, Business, or related field.</li>
<li>2&ndash;4 years of experience in digital marketing, preferably within multifamily or property management.</li>
<li>Working knowledge of SEO, Google Ads, and website CMS platforms (RentCafe, Resi, WordPress).</li>
<li>Proficient with Google Analytics (GA4), Looker Studio, and/or similar related reporting tools.</li>
<li>Strong analytical skills with the ability to interpret performance data and recommend optimizations.</li>
<li>Exceptional attention to detail, time management, and written communication skills.</li>
<li>Strong project management skills with the ability to manage timelines, priorities, and communication across departments.</li>
<li>Collaborative mindset with the ability to manage multiple priorities in a fast-paced environment.</li>
</ul><h2 class="jobSectionHeader"><b>Preferred Skills</b></h2>
<ul><li>Familiarity with multifamily marketing platforms (Reputation.com, Yardi, Engrain).</li>
<li>Experience in paid social campaigns</li>
<li>Understanding of UX/UI principles and website quality control processes.</li>
<li>Creative eye for visuals, copywriting, and digital storytelling aligned with brand identity.</li></ul><br>
<p></p>
<p>
Reports To: Director of Digital Marketing</p>
<p>
Location: Hybrid - Travel required to the Greensboro, NC Corporate Office.</p><p></p><div><p><br>
Hawthorne is an equal opportunity employer.</p></div></div>

Digital Marketing Specialist

<p></p><div><p><b>Leasing Consultant</b></p>
<p>
Here at Hawthorne, Leasing Consultants are known as a Leasing and Live It Specialists because you are the face and ambassador of the Live It culture. You strive to provide excellent customer service and leave every visitor feeling better than they did when they arrived. This mindset is exactly what the Live It culture represents, and why Leasing and Live It Specialists are a valuable and irreplaceable part of our team.</p>
<p>
We recognize that work is meant to support both our personal and professional goals. <b>That&rsquo;s why we offer generous paid time off and highly competitive compensation packages.</b> Having quality time &quot;off-the-clock&quot; is as important to us as your time spent supporting the community.</p>
<ul>
<li><b>Generous Paid Time Off including:</b>
<ul><li><b>Vacation </b>- <i>80 hours in the first year, increases progressively with tenure</i></li>
<li><b>Sick Leave </b>&ndash; <i>80 hours</i><i> annually</i></li>
<li><b>Personal </b>&ndash; <i>16 hours after 90 days</i><i> </i><i>of employment</i></li>
<li><b>Birthday </b>&ndash; <i>8 hours</i> <i>that may be used at your discretion</i></li>
<li><b>Paid Holidays </b><i>&ndash; 10 paid holidays + 1 paid floating holiday</i></li>
<li><b>Veteran&rsquo;s Day Holiday</b><b> </b>&ndash; <i>Paid,</i> <i>eligible for veterans only</i></li>
<li><b>Paid Volunteer Leave </b>&ndash; <i>16 hours annually to give back to a cause you are passionate about.</i></li>
</ul></li><li><b>Monthly Leasing Commission, Leasing Incentive Programs, Career Progression Programs, Employee Discounts
</b></li></ul><p><b>Job Functions
</b></p><ul><li>Respond to phone and email leads with the goal of converting those leads to tours.</li>
<li>Find the ideal apartment home solution for our guests by identifying their wants and needs, taking them on a tour of we have to offer, and inviting them to join our community</li>
<li>Ensure lease administration is completed in a thorough, timely, and accurate manner</li>
<li>Set goals and prioritize work to ensure optimal performance of the community</li>
<li>Contribute to achieving occupancy expectations through leasing and renewals.</li>
<li>Generate interest and awareness about your community locally through social media, events, and reputation</li>
<li>Demonstrate daily care for the physical asset by ensuring grounds, amenities, and office are clean, free of debris, and immaculately maintained</li>
</ul>
<p><b>Education</b></p>
<p>
High School or GED equivalent.</p><br>
<p></p>
<p><b>
Experience</b></p>
<p>
Customer service experience is preferred. One year of sales and/or apartment leasing is a plus.</p><br>
<p></p>
<p><b>
Licenses &amp; Certifications</b></p>
<p>
Valid driver's license required. No other licenses or certifications are required. Certified Apartment Leasing Professional accreditation (CALP) is a plus. Hawthorne offers an education reimbursement program and a progressive career path to equip you with the skills needed to excel and grow in your position.</p><br>
<p>
</p><p><b>Additional Benefits</b></p>
<p>
As our partner, you will benefit from programs designed to fulfill your goals, personally and professionally:</p>
<ul>
<li>Comprehensive and affordable plans for medical, dental, and vision coverage</li>
<li>Telehealth &ndash; Access to doctors 24/7/365</li>
<li>Company paid life insurance</li>
<li>Pet insurance plans</li>
<li>Career progression program</li>
<li>401k retirement match program</li>
<li>Maternity, paternity and adoption leave options</li>
<li>Health and wellness incentives</li>
<li>Retirement Planning</li></ul><br>
<p></p>
<p><b>
About Hawthorne Residential Partners</b></p>
<p>
Hawthorne Residential Partners is a privately-owned apartment management company based in Greensboro, North Carolina with an extensive portfolio of properties across the Southeast, Florida, and Texas. We not only own and manage apartment communities throughout the Southeast, but we also have a significant focus on new development lease-up communities in our key markets. Hawthorne celebrated its 10 year anniversary in the spring of 2019, and we are eager to see what the next 10 years will bring.</p>
<p>
Hawthorne is home to a team of vibrant apartment professionals united by a mission to inspire kindness with action. We call this mission Live It as a reminder to live out our values daily and with every interaction. We take action to create memorable experiences. We stay nimble to evolve with an everchanging environment. And, we value integrity as essential.</p>
<p>
Making Hawthorne your home means joining a workplace dedicated to advancing with you personally and professionally.</p>
<p>
Hawthorne is an Equal Opportunity Employer.</p><p></p><h4 class="jobSectionHeader"><b><br>
Experience</b></h4>
Preferred<ul><li>
1 year(s): Customer Service Experience
</li></ul><h4 class="jobSectionHeader"><b>Education</b></h4>
Required<ul><li>
High School or better</li></ul><p>
Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

Leasing Consultant

Join Hawthorne Residential Partners and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Hawthorne Residential Partners

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Digital Marketing Specialist

Leasing Consultant