Qureos Mentor

HealthKart

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 HK Vitals
 
 is a premium D2C health and wellness brand dedicated to enhancing everyday well-being through high-quality supplements and holistic health solutions. This position is part of HealthKart, India&rsquo;s leading nutrition and supplement platform, which houses brands like MuscleBlaze, HK Vitals, TrueBasics and Gritzo.
 
 
 
 
 
 
 Role Overview:
 
 The Social Media Manager will be responsible for developing, executing, and optimizing social media strategies across platforms, focusing on brand awareness, engagement, and ROI. The ideal candidate will have experience managing campaigns in a D2C or agency environment, with a strong focus on data-driven decision making.
 
 
 
 Key Responsibilities:
 
 
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 Develop and execute end-to-end social media strategies for HK Vitals across platforms like Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
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 Create engaging content calendars in line with brand voice, campaigns, and product launches.
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 Drive ROI-focused campaigns with clear KPIs, including conversions, lead generation, and sales.
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 Collaborate with internal teams and agencies to conceptualize campaigns, creatives, and influencer partnerships.
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 Monitor social media trends, competitor activity, and audience insights to continuously optimize performance.
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 Analyze campaign performance and prepare regular reports with actionable insights.
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 Manage paid media budgets on social platforms to maximize ROI.
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 Ensure consistent brand messaging and visual identity across all social touchpoints.
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 Must-Have Skills &amp; Experience:
 
 
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 5+ years of social media management experience in a D2C brand or digital/creative agency.
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 Strong understanding of ROI-driven campaigns, KPIs, and analytics.
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 Expertise in content strategy, community management, and influencer marketing.
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 Proficient in social media management and analytics tools (e.g., Meta Business Manager, Sprout Social, Google Analytics).
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 Strong project management, communication and collaboration skills.
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 Ability to think creatively while being data-driven.
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 Why Join HK Vitals:
 
 
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 Be part of a fast-growing D2C brand with a strong mission in health and wellness.
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 Opportunity to lead impactful social media campaigns and shape the brand&rsquo;s voice.
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 Collaborative, creative and performance-driven work environment.
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Social Media Manager

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 About Healthkart:
 
 Healthkart is India&rsquo;s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands &ndash; MuscleBlaze, HK Vitals &amp; Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy.
 
 
 
 
 
 
 What You&rsquo;ll Do (AKA Your Day Job):
 
 
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 Cook up crazy-good content&mdash;Reels, carousels, videos, memes&mdash;stuff people have to share.
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 Write captions that turn heads, spark conversations, and drive action.
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 Keep our Instagram alive with energy and engagement.
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 Spot trends faster than the algorithm can change.
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 Send out creative briefs to influencers&mdash;we&rsquo;re talking clear, quirky, and on-brand directions that get results.
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 Collaborate with influencers to craft scroll-stopping deliverables that bring the brand to life.
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 Build campaigns that turn into the next big thing.
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 What You Bring to the Table:
 
 
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 A knack for storytelling that turns boring into brilliant.
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 A natural flair for social media &amp; content&mdash;you know the trends, platforms, and what makes people tick.
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 Experience in working with an agency or a D2C Brand or a passion for witty story telling.
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 Comfortable with being in front of a camera.
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 A fearless, creative mind that loves pushing boundaries.
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 Bonus points for a love of fitness, wellness, and health.
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 1-3 years of experience in content and social media management.
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 Perks of Joining Us:
 
 
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 Work with a team that&rsquo;s all about redefining norms&mdash;with a playful edge.
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 Full creative freedom&mdash;bring your wildest ideas, we'll make them happen.
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 A dynamic work environment where your ideas are valued (and snacks are protein- packed).
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 The chance to make waves in the wellness world, one post at a time.
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Social Media & Content

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 About the Role
 
 :We are seeking a dynamic and passionate Brand Manager to lead new product development (NPD), product scaling, and brand growth in the D2C space. The ideal candidate is not only analytical and creative but also enthusiastic about building products, exploring new markets, and embracing challenges that come with scaling consumer brands. This role requires someone with an entrepreneurial mindset, a drive to innovate, and the ability to turn insights into impactful strategies.
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
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 Develop and implement brand strategies to enhance awareness, recall, and brand equity.
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 Conduct market, category, and consumer research to identify new brand and product opportunities.
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 Maintain consistent brand messaging across all online and offline touchpoints.
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 Product &amp; Category Marketing + Scaling
 
 
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 Lead product scaling initiatives across D2C channels, marketplaces, and offline retail (if applicable).
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 Work closely with product, supply chain, and growth teams to forecast demand, optimize visibility, and improve product adoption.
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 Plan and execute launch strategies for new products, including GTM, positioning, packaging inputs, and communication frameworks.
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 Analyze product performance, customer feedback, and competition to drive continuous improvement and scale product revenue.
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 Campaign &amp; Content Management
 
 
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 Plan and execute 360&deg; brand campaigns across digital, social, influencer, and performance channels.
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 Coordinate with internal teams and agencies to deliver creatives, videos, photoshoots, and storytelling-driven content.
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 Oversee social media strategy, content planning, and engagement metrics.
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 Requirements:
 
 
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 3-8+ years of experience in Brand Management / Marketing (D2C industry preferred).
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 Strong exposure to NPD and product scaling.
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 Excellent analytical, stakeholder management, strategic, and execution skills.
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 Experience in managing digital channels, social media, and performance marketing.
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 Creative mindset with strong problem-solving abilities.
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 MBA/PGDM in Marketing or related field (preferred).
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 Interest &amp; Involvement in fitness &amp; wellness would be a huge plus .
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</div>

Brand Manager

Join HealthKart and explore 3   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

HealthKart

ABOUT_COMPANY

Social Media Manager

Social Media & Content

Brand Manager