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Hendrix College

<div><div><div><b>Director of Digital Strategy</b></div>
<div></div><div><div>Hendrix College is seeking a full-time, 12-month Director of Digital Strategy to lead the creation and execution of strategic content across all online platforms, ensuring the College&rsquo;s digital presence is compelling, cohesive, and aligned with institutional priorities. This role serves as the architect and driver of digital storytelling, overseeing the planning, coordination, and production of written, visual, and multimedia content that advances enrollment, advancement, and brand visibility.</div>
<div></div><div>In addition to leading content strategy and production, this individual serves as the primary manager for the institution&rsquo;s website, ensuring it remains dynamic, user-centered, and enrollment-focused. The Director will also shape and strengthen the College&rsquo;s social media platforms by auditing and repurposing existing content and through the creation of new strategic content designed to maximize engagement and impact.</div>
<div></div><div>The Director of Digital Strategy is both visionary and hands-on, a multi-faceted creative leader who moves quickly, collaborates deeply, and executes with excellence. Exceptional writing, video, photography, and editing skills are essential, along with the ability to translate strategic goals into measurable digital outcomes.</div>
<div>We are a fast-moving, high-performing team that has a lot of fun. We are looking for someone who brings energy, creativity, discipline, and ownership to everything they do.</div>
<div></div><div>Desired Attributes</div>
<ul><li>Clear, concise, accurate written communication.</li>
<li>Intellectual curiosity.</li>
<li>Eager to try new ways of working and learn from success and failure&mdash;a continuous improvement mindset.</li>
<li>Shares and receives ideas without fear or pride of authorship.</li>
<li>A team player&mdash;honest, thoughtful, direct but kind, and willing to contribute to projects that are not within the job description.</li>
<li>Values the residential liberal arts experience and our mission but understands we will have to adapt.</li>
</ul><div>Primary Responsibilities</div>
<ul><li>Lead the strategic planning, development, and execution of digital content across all online assets.</li>
<li>Plan, coordinate, and produce high-quality written, photographic, video, and multimedia content.</li>
<li>Develop and maintain integrated digital content calendars aligned with recruitment, advancement, and institutional initiatives.</li>
<li>Serve as primary manager and strategic lead for the College website, ensuring content quality, optimization, performance, and alignment with institutional goals.</li>
<li>Partner with the Communications Specialist to audit, repurpose, and enhance social media platforms for greater effectiveness and engagement.</li>
<li>Support media-driven storytelling initiatives in collaboration with the Director of Communications, preparing and amplifying digital content tied to local and regional media coverage.</li>
<li>Monitor analytics and performance metrics to refine content strategy and maximize impact.</li>
<li>Maintain consistency in brand voice, visual identity, and messaging across all digital platforms.</li>
</ul><div><b>Required Qualifications</b></div>
<ul><li>Bachelor&rsquo;s degree in communications, marketing, journalism, digital media, or a related field.</li>
<li>5&ndash;7 years of professional experience in digital content strategy, communications, marketing, or a related role.</li>
<li>Exceptional writing and storytelling skills with the ability to translate complex ideas into clear, engaging digital content.</li>
<li>Demonstrated experience producing and managing multimedia content including video, photography, and written storytelling.</li>
<li>Experience managing website content within a CMS environment.</li>
<li>Familiarity with social media strategy, content planning, and audience engagement across multiple platforms.</li>
<li>Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.</li>
<li>Ability to interpret analytics and apply insights to improve digital engagement and performance.</li>
<li>A collaborative, solutions-oriented mindset with the ability to work effectively across departments.</li>
</ul></div><div>Consideration of applicants will begin immediately and continue until the position is filled. Applications should include a letter of application, a resume and contact information for three professional references. The annual salary for this position is $50,000. Applications can be submitted at www.hendrix.edu/jobs. Questions about this position can be submitted to hr@hendrix.edu.</div>
<div></div><div><div><i>Hendrix College strives to maintain an environment free from discrimination and harassment, where members of the Hendrix Community treat each other with respect, dignity and courtesy. The College adheres to the principle of equal educational and employment opportunity without regard to age, race, color, religion, gender, disability, sexual orientation, gender identity or expression, genetic information, or national origin.</i></div></div></div></div>

Director of Digital Strategy

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Director of Digital Strategy