Qureos Mentor

Hero

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 The job description:
 
 
 
 We are looking for a highly motivated and data-driven Online Trade Marketing Specialist to join our Trade Marketing team. This role is crucial for driving visibility, traffic, and conversion for our portfolio of Natural Spreads, Healthy Snacks &amp; Baby Toddler Food products across all key online retailer platforms (e-retailers, pure-play marketplaces, and Quick Commerce).
 
 
 The ideal candidate will bridge the gap between our brand strategy and retailer execution, ensuring a best-in-class digital shopper experience that maximizes sales potential.
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-retailer Activation and Strategy
 
 
 
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 Campaign Execution:
 
 Plan, execute, and monitor online trade marketing campaigns and promotions (e.g., banner placement, sponsored product ads, loyalty programs) across major e-retail platforms
 
 
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 Budget Management:
 
 Manage the online trade marketing budget, ensuring effective allocation of funds to maximize ROI and achieve monthly/quarterly sales targets.
 
 
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 Digital Shelf Management:
 
 Ensure 100% compliance on the digital shelf, including correct product naming, accurate pricing, inventory visibility, and search ranking optimization.
 
 
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 New Product Launches (NPD):
 
 Develop and implement online launch plans for new products, securing premium placement and promotional support across all relevant e-retail partners.
 
 
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 Shopper Path Optimization:
 
 Analyze the online shopper journey and identify friction points, implementing solutions to improve click-through rates and conversion at the point of purchase.
 
 
 
 2. Content and Asset Management
 
 
 
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 A+ Content/Enhanced Listings:
 
 Collaborate with the Brand Marketing team to create and deploy high-quality, conversion-optimized content (A+ content, imagery, videos, product descriptions) for all core SKUs.
 
 
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 Search Engine Optimization (SEO/AMS):
 
 Optimize product listing content and use retailer-specific search marketing tools to improve organic and paid search rankings.
 
 
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 Asset Governance:
 
 Ensure all digital assets comply with retailer specifications and brand guidelines, maintaining a centralized library for easy deployment.
 
 
 
 3. Performance Analysis and Reporting
 
 
 
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 Data Insights:
 
 Track, analyze, and report on key e-commerce trade metrics (traffic, conversion rates, basket size, promotional uplift, profitability) using internal tools and retailer dashboards.
 
 
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 Competitive Intelligence:
 
 Monitor competitor activities and promotional strategies on e-retailer sites, providing timely insights and recommendations for counter-strategies.
 
 
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 Forecasting:
 
 Assist in promotional forecasting and demand planning based on past performance and planned activations.
 
 
 
 
 
 
 
 
 
 
 Required Qualifications
 
 
 
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 Education:
 
 Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
 
 
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 Experience
 
 : 2+ years of experience in Trade Marketing, Digital Marketing, or E-commerce, preferably within the FMCG industry.
 
 
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 E-commerce Proficiency:
 
 Proven experience working directly with major e-retailer platforms
 
 
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 Analytical Skills:
 
 Strong analytical capabilities, proficient in Excel and experienced with E-commerce analytics tools (e.g., PowerBI, Google Analytics, or retailer-specific data portals).
 
 
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 Communication:
 
 Excellent written and verbal communication skills with the ability to influence cross-functional teams.
 
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Trade Marketing Specialist

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Hero

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Trade Marketing Specialist