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Hotbit Infosoft

Role Overview :The Email Marketing Executive will manage and optimize email marketing campaigns to increase audience engagement, improve deliverability, and drive conversions.This includes email warm-up techniques, campaign execution, list management, and reporting.The candidate will ensure compliance with email marketing best practices and continuously refine strategies for maximum impact.Experience: 1-2 years in email marketing or a related field.Key Responsibilities:<ul><li>Campaign Management: Plan, create, and execute end-to-end email campaigns. Develop compelling email content and templates using email marketing tools. Segment lists to ensure precise targeting and personalization.</li><li>Email Warm-Up: Implement email warm-up strategies for new or low-reputation email domains. Gradually increase sending volumes while monitoring deliverability metrics. Use tools like Warmbox, Lemlist, or Mailreach to maintain sender reputation. Identify and resolve issues affecting inbox placement.</li><li>Database Management: Manage and grow email subscriber lists. Clean and verify email lists to reduce bounce rates and improve deliverability. Ensure compliance with GDPR, CAN-SPAM, and other email regulations.</li><li>Analytics and Reporting: Track performance metrics like open rates, click-through rates (CTR), and conversions. Generate detailed reports and offer actionable insights for campaign optimization.</li><li>Optimization and Testing: Conduct A/B testing on subject lines, CTAs, and email content. Optimize email designs for mobile responsiveness and accessibility. Continuously refine warm-up processes to ensure long-term deliverability success.</li><li>Tool Utilization: Use platforms like Mailchimp, HubSpot, or Klaviyo for campaign management. Leverage email warm-up tools to establish and maintain high sender reputation.</li></ul>Skills:Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot).Experience with email warm-up tools and practices. Knowledge of email protocols (SPF, DKIM, DMARC).Familiarity with HTML/CSS for email template design. Strong analytical and problem-solving skills.Qualifications:Bachelor&rsquo;s degree in Marketing, Communications, or related field. Certifications in email or digital marketing (preferred).Key Competencies:Excellent written communication and copywriting skills.Detail-oriented with the ability to manage multiple campaigns.A data-driven mindset with a focus on results and optimization.Knowledge of email deliverability best practices.Job Type: Full-timeWork Location: In person

Email Marketing Executive

Join Hotbit Infosoft and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Hotbit Infosoft

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Email Marketing Executive