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IBR Infotech

Job Title: Email Marketer (B2B Lead Generation)Location: Indore, Madhya Pradesh (On-Site)Company: IBR Infotech Pvt. Ltd.Experience Required: 2&ndash;3 YearsEmployment Type: Full-time, On-siteAbout Us:IBR Infotech is a growing IT services company specializing in cutting-edge web and mobile application development. We collaborate with businesses globally to deliver robust, scalable, and custom digital solutions. As we continue to expand, we are looking for a skilled Email Marketer to strengthen our B2B lead generation efforts.Key Responsibilities:<ul><li>Plan, execute, and optimize email marketing campaigns focused on B2B lead generation for web and app development services.</li><li>Build and maintain targeted email lists of potential business leads.</li><li>Write compelling subject lines, email copy, and CTAs aligned with the company's value proposition.</li><li>Conduct market research to identify potential industries, decision-makers, and new business opportunities.</li><li>Use tools like Mailchimp, Lemlist, or similar for cold outreach and email automation.</li><li>Track email campaign performance metrics (open rate, CTR, bounce rate, etc.) and optimize based on analytics.</li><li>A/B test various email strategies to improve engagement and conversion rates.</li><li>Collaborate with the sales and marketing team to align lead generation goals and nurture campaigns.</li><li>Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).</li></ul>Required Skills &amp; Qualifications:<ul><li>2&ndash;3 years of proven experience in B2B email marketing and lead generation.</li><li>Strong understanding of cold email strategies and outbound marketing funnels.</li><li>Familiarity with tools like Hunter.io, Apollo, Snov.io, Mailchimp, Lemlist, or similar platforms.</li><li>Excellent written communication skills with a focus on crafting persuasive emails.</li><li>Basic knowledge of CRM systems like HubSpot, Zoho, etc.</li><li>Analytical mindset with experience in monitoring and reporting campaign performance.</li><li>Ability to manage multiple campaigns simultaneously and meet deadlines.</li></ul>Nice to Have:<ul><li>Experience in the IT services industry (especially web and app development).</li><li>Knowledge of LinkedIn outreach and multi-channel prospecting.</li></ul>What We Offer:<ul><li>Competitive salary based on experience.</li><li>Opportunity to work in a fast-paced, tech-driven environment.</li><li>Supportive and collaborative team culture.</li><li>Career growth opportunities within the company.</li></ul>Job Types: Full-time, PermanentPay: &#8377;30,000.00 - &#8377;60,000.00 per monthApplication Question(s):<ul><li>Total experience in lead generation?</li><li>Current and last CTC?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Location:<ul><li>Indore Khajrana, Indore, Madhya Pradesh (Required)</li></ul>Work Location: In person

Email Marketing Specialist

Job Title: Email Marketing AssociateLocation: Indore (Onsite) Experience: 2&ndash;6 Years Company: IBR InfotechAbout IBR Infotech IBR Infotech is a growing IT software development company based in Indore, delivering innovative web, mobile, and software solutions to global clients. We help businesses scale and achieve digital excellence through technology, creativity, and strategic thinking.About the RoleWe are looking for a creative and data-driven Email Marketing Associate to plan, execute, and optimize impactful email campaigns. The ideal candidate will have hands-on experience with email marketing tools, automation, segmentation, and analytics to create high-performing campaigns that boost engagement and conversions.Key Responsibilities<ul><li>Plan, design, and execute targeted email marketing campaigns.</li><li>Write compelling subject lines, CTAs, and persuasive email content.</li><li>Segment audiences for personalized and relevant communication.</li><li>Set up automation workflows (drip campaigns, lead nurturing, etc.).</li><li>Track key performance metrics (open rates, CTRs, conversions) and optimize campaigns.</li><li>Conduct A/B testing to enhance email performance.</li><li>Ensure compliance with global email standards (GDPR, CAN-SPAM, etc.).</li><li>Collaborate with design and marketing teams to align content and visuals.</li><li>Generate reports and provide actionable insights for campaign improvement.</li></ul>Required Skills &amp; Tools Knowledge<ul><li>Proficiency in tools like Mailchimp, HubSpot, Sendinblue (Brevo), Zoho Campaigns, or ActiveCampaign.</li><li>Strong copywriting and content creation skills.</li><li>Good understanding of audience segmentation and automation workflows.</li><li>Analytical mindset to track, interpret, and improve campaign metrics.</li><li>Basic knowledge of HTML/CSS (preferred).</li><li>Creativity, attention to detail, and strong communication skills.</li></ul>What We Offer<ul><li>Competitive salary package</li><li>Professional growth and skill development opportunities</li><li>Collaborative and creative work culture</li><li>Opportunity to work on diverse international projects</li></ul>Job Type: Full-timePay: &#8377;30,000.00 - &#8377;60,000.00 per monthApplication Question(s):<ul><li>What's your current and last CTC ?</li><li>Total experience?</li></ul>Work Location: In person

Email Marketing Associate

Join IBR Infotech and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

IBR Infotech

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Email Marketing Specialist

Email Marketing Associate