Qureos Mentor

ICICI Prudential Life Insurance

Job Description
 Role Details
 <ul>
<li>Designation Sr. Manager</li>
<li>Role type Individual Contributor</li>
<li>Department Marketing</li>
<li>Reporting to Vice President</li>
<li>Location Mumbai</li>
</ul>
Key Responsibilities
 <ul>
<li>Customer Insights & Segmentation</li>
</ul>
Derive insights from customer data to gain a deeper understanding of customer segments and make the insurance category more relevant.
 Identify opportunities and gaps in the consumer journey and influence actions across various parts of the organization.
 <ul>
<li>Problem Solving & Opportunity Identification</li>
</ul>
Identify key business problems and opportunities that can be addressed through marketing solutions.
 Collaborate with cross-functional teams to align on marketing solutions that solve business challenges.
 <ul>
<li>Marketing Strategy Design</li>
</ul>
Develop strategies to enhance brand awareness, customer consideration, search volumes, lead generation, and penetration among defined customer segments.
 Design innovative marketing campaigns and assets across ATL, Digital, and BTL channels to execute the marketing strategy effectively.
 <ul>
<li>Campaign Execution & Collaboration</li>
</ul>
Partner with internal and external stakeholders to ensure seamless execution of the marketing strategy.
 Monitor the effectiveness of campaigns and make data-driven adjustments to improve performance.
 <ul>
<li>Innovation & Efficiency</li>
</ul>
Leverage the latest AI tools to drive innovation and enhance marketing efficiency.
 Key Skills
 <ul>
<li>Customer Understanding & Analytical Skills</li>
</ul>
Strong ability to analyze customer data and derive actionable insights.
 Expertise in identifying consumer journey gaps and recommending solutions.
 <ul>
<li>Strategic Thinking & Problem Solving</li>
</ul>
Proven experience in developing marketing strategies to address business problems.
 Ability to identify and capitalize on market opportunities.
 <ul>
<li>Marketing Expertise</li>
</ul>
In-depth knowledge of ATL, BTL, and digital marketing strategies.
 Experience in creating high-impact marketing campaigns tailored to specific customer segments.
 <ul>
<li>Collaboration & Execution</li>
</ul>
Strong stakeholder management skills to drive cross-functional collaboration.
 Proven track record in executing multi-channel marketing strategies.
 <ul>
<li>Innovation & Tech-Savvy</li>
</ul>
Familiarity with AI tools and their application in marketing.
 Ability to incorporate technological advancements into marketing processes for improved efficiency.
 <ul>
<li>Communication & Creativity</li>
</ul>
Excellent verbal and written communication skills.
 A creative mindset to design innovative campaigns and assets.

Sr. Manager- I - MARKETING SC

Job Description
 
Role name
 
Data Scientist
 
Key Responsibilities
 
Understand business requirements by engaging with business teams
 Data extraction from valuable data sources & automating data collection process.
 Data processing, cleaning and validating integrity of data to be used for analysis.
 Exploratory data analysis to identify trends and patterns in large amount of data.
 Build machine learning based models using algorithms and statistical techniques like Regression, Decision trees, Boosting etc.
 Present insights using data visualization techniques.
 Propose solutions and strategies to various complex business challenges
 Build GenAI models using RAG frameworks for chatbots, summarisation etc.
 Develop model deployement pipline using Lambda, ECS etc
 
Skills & Attributes
 
Knowledge of statistical programming languages like R, Python and database query languages like SQL and statistical tests like distributions, regression etc.
 Experience in data visualization tools like tableau, QlikSense etc.
 Ability to write comprehensive reports, with an analytical mind and inclination for problem-solving.
 Exposure in advanced techniques like GenAI, neural networks, NLP, image and speech processing.
 Ability to engage with stakeholders to understand business requirements and convert the same into technical problems for solution development and deployment

Sr. Manager- I - BIU-Sales Analytics SC

Join ICICI Prudential Life Insurance and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

ICICI Prudential Life Insurance

ABOUT_COMPANY

Sr. Manager- I - MARKETING SC

Sr. Manager- I - BIU-Sales Analytics SC