Qureos Mentor

IDM Companies

<div>It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
IDM Companies is seeking a full-time Social Media Marketing Specialist.
Salary: $60,000-75,000/year depending on experience
The Social Media Marketing Specialist will play a pivotal role in overseeing the marketing strategies for a small portfolio of multifamily communities and assist in corporate-wide marketing efforts. This position is responsible for ensuring that marketing efforts are effective and optimized, with a focus on delivering exceptional customer experiences. The ideal candidate is a creative, outgoing professional with expertise in graphic design, social media, and community engagement. They must be adept at multitasking, prioritizing responsibilities, and adapting quickly to changes in a fast-paced, dynamic environment.
Key Responsibilities:<ul><li>Create marketing strategies and initiatives across a portfolio of communities, ensuring marketing strategies are effective and optimized.</li><li>Develop and manage advertising campaigns that drive brand awareness and attract prospective residents.</li><li>Ensure all property listings are accurate, up-to-date, and optimized for search engines and lead generation platforms.</li><li>Capture and produce high-quality images and video content for use in marketing campaigns, social media, and property tours.</li><li>Oversee the social media presence for individual communities, ensuring content is engaging, relevant, and consistent across platforms.</li><li>Manage IDM&rsquo;s corporate social media accounts, creating content that aligns with the brand&rsquo;s voice and objectives.</li><li>Ability to increase community engagement and boost brand loyalty.</li><li>Create and manage social media contests and giveaways.</li><li>Monitor and manage the online reputation of IDM and its communities, reviewing responses and engaging with residents to enhance community perception.</li><li>Support outreach marketing events ensuring teams engage with prospects and enhance community engagement.</li><li>Support in the design, production, and distribution of promotional materials and swag items for IDM and its residential communities.</li><li>Maintain and enhance IDM&rsquo;s brand identity across all marketing materials and communications.</li><li>Ability to create within Canva Teams and assist with brand templates for IDM&rsquo;s multiple brands.</li><li>Assist with marketing budgets for a portfolio of communities, ensuring all campaigns are cost-effective and deliver strong ROI.</li><li>Analyze lead sources and marketing data to assess the effectiveness of campaigns and make data-driven decisions.</li><li>Collaborate with approved external vendors, agencies, and partners.</li><li>Design and manage the production of on-site signage, brochures, flyers, and other marketing collateral.</li><li>Assist with other marketing tasks as needed with direction from Director of Marketing.</li><li>Create new and manage existing social media pages in Meta Business Suite.</li><li>Up to date on best practices adding Partners and People within Meta Business Suite including business assets, Instagram account linking, and Ads Management.</li><li>Oversee the management and optimization of community websites, ensuring they are user-friendly, visually appealing, and up-to-date.</li></ul>
Qualifications and skills:<ul><li>3+ years of experience in marketing, preferably in real estate, property management, or a related industry.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, Graphic Design, or related field.</li><li>Expert knowledge of graphic design layouts and preferences regarding digital vs printed materials.</li><li>Advanced writing and editing skills. Ability to write newsletters, professional brochures, and website copy.</li><li>Prioritize responsibilities effectively while maintaining a consistent commitment to delivering excellent support to onsite residential teams.</li><li>Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva Teams).</li><li>Familiarity with social media platforms including Facebook, Instagram, LinkedIn, Vimeo, YouTube, and TikTok.</li><li>Strong knowledge of social media platforms and digital marketing strategies.</li><li>Excellent communication and interpersonal skills.</li><li>Ability to manage multiple projects and deadlines in a fast-paced environment.</li><li>Strong organizational skills and attention to detail.</li><li>Ability to travel to attend company events and conferences locally and nationally as needed.</li></ul></div>

Marketing Specialist

Join IDM Companies and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

IDM Companies

About Company

Marketing Specialist