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Ikcon Technologies Inc.,

Product Content Writer &amp; Digital Marketing Executive Location: Hyderabad - On-site. Job Type: Full-Time.About the Role: We are looking for a dynamic Product Content Writer &amp; Digital Marketing Executive who can craft compelling product content and execute high-performing digital marketing campaigns. The ideal candidate understands how to turn product features into benefits that attract, educate, and convert customers. This is a hybrid role that demands creativity, analytical thinking, and a passion for both words and marketing.Key Responsibilities: Product Content Writing:<ul><li>Write clear, engaging, and SEO-optimized product descriptions, titles, and feature lists.</li><li>Create content for product pages, landing pages, catalog, banners, and packaging (if needed).</li><li>Research competitor products and industry trends to craft persuasive messaging.</li><li>Collaborate with product, design, and development teams to ensure accurate and compelling product representation.</li><li>Create scripts or content for product explainer videos, demos, or customer testimonials.</li></ul>Digital Marketing Execution:<ul><li>Plan and run paid digital ad campaigns across Google Ads, Facebook/Instagram, and other platforms.</li><li>Develop and manage email marketing campaigns focused on promotions, launches, and re-engagement.</li><li>Monitor performance metrics (CTR, conversions, ROAS) and optimize campaigns accordingly.</li><li>Drive organic traffic using SEO strategies, content marketing, and backlink building.</li><li>Manage and grow product-focused social media content and engagement.</li><li>Utilize analytics tools to report on campaign performance and product content engagement.</li><li>3-8 years of proven experience in product content writing and digital marketing.</li><li>Strong understanding of e-commerce, SEO, conversion copywriting, and digital channels.</li><li>Hands-on experience with tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Mailchimp/Klaviyo, and WordPress or Shopify.</li><li>Excellent written and verbal communication skills with a strong product storytelling ability.</li><li>Attention to detail, creativity, and analytical mindset.</li></ul>Preferred Qualifications:<ul><li>Experience writing for tech products, SaaS, e-commerce, or D2C brands.</li><li>Basic knowledge of HTML, CMS platforms (e.g., Shopify, Magento), and product feed management.</li><li>Familiarity with A/B testing and conversion rate optimization (CRO).</li><li>Graphic design skills (Canva, Figma, or Adobe Suite) are a plus.</li></ul>Job Type: Full-timePay: &#8377;25,000.00 - &#8377;50,000.00 per monthBenefits:<ul><li>Provident Fund</li></ul>Application Question(s):<ul><li>Are you an Immediate Joiner?</li></ul>Experience:<ul><li>total: 3 years (Required)</li></ul>Location:<ul><li>Hyderabad, Telangana (Required)</li></ul>Work Location: In person

Product Content Writer & Digital Marketing Executive

Join Ikcon Technologies Inc., and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Ikcon Technologies Inc.,

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Product Content Writer & Digital Marketing Executive