Qureos Mentor

<div>
 
 
 IMI
 
 is a privately-owned, global media group headquartered in Abu Dhabi, UAE, with operations across 19 countries. Our portfolio includes renowned media brands such as Sky News Arabia as part of a joint venture with Sky UK, The National, Al-Ain News, CNN Business Arabic, and a minority stake in Euronews.
 
 
 
 
 
 Additionally, through Redbird IMI, our joint venture with Redbird Capital Partners, we invest in leading media, sports, and entertainment brands worldwide. We bring the world closer by sharing stories that open minds, connect people, and enrich lives, empowering audiences with news, knowledge, and factual entertainment.
 
 
 
 
 
 
 
 
 
 Role Summary:
 
 
 
 
 
 
 The Head of Brand Marketing leads the strategic development and delivery of brand marketing initiatives across all IMI assets &ndash; broadcast, digital, print platforms - as well as the corporate brand. Operating within a centralized marketing function, the role ensures each asset&rsquo;s marketing strategy aligns with the group&rsquo;s overarching vision while maintaining distinctive brand identities.
 
 
 
 
 
 This position plays a critical role in increasing audience engagement, enhancing brand equity, and ensuring IMI&rsquo;s assets remain front of mind across the region. The successful candidate will bring a deep understanding of media and content-led marketing and a proven ability to lead cross-functional teams and external partners to deliver impactful and measurable results.
 
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
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 Develop and lead annual and quarterly brand marketing strategies that support brand awareness, audience growth, engagement, and reach across all IMI assets.
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 Balance group-level brand consistency with asset-level differentiation in positioning, messaging, and creative approach.
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 Plan and oversee the end-to-end delivery of integrated campaigns across digital, social, print, broadcast, and experiential platforms, from brief development to post-campaign analysis.
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 Define clear objectives and KPIs, ensuring all campaigns are insight-driven, measurable, and aligned with business goals.
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 Identify and negotiate media partnerships that extend reach, strengthen positioning, and create co-branded opportunities for the group and its assets.
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 Support in the development and execution of brand activations, sponsorships, and experiential events that enhance audience connection and brand equity.
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 Ensure consistency in brand identity and messaging across all marketing and communications touchpoints and platforms.
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 Lead the internal brand marketing team, providing direction, coaching, and performance oversight.
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 Manage external agencies and partners to deliver high-quality creative content on time and within budget.
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 Use data, research, and audience insights to inform campaign development, evaluate performance, and refine future strategies.
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 Drive return on investment (ROI) by monitoring effectiveness, optimizing spend, and continuously improving campaign performance.
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 Manage the brand marketing budget, ensuring resources are allocated efficiently across assets and platforms.
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 Maintain strong relationships with GMs, EICs, product leads, sales teams, and communications to ensure alignment of priorities.
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 Facilitate regular planning and review sessions between the centralized marketing team and the asset owners.
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 Keep up to date with industry trends, audience behaviors, and platform developments to keep IMI&rsquo;s brand marketing forward-thinking and competitive.
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 </ul>
 
 
 
 
 
 
 
 
 Key Skills, Experience, and Education:
 
 
 
 
 
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 Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field; Master&rsquo;s degree is preferred.
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 Minimum of 10 years&rsquo; experience in brand marketing, including at least 3+ years in a senior managerial role within the media, publishing, or digital content space.
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 Proven ability to develop and execute brand strategies and integrated campaigns across multiple platforms.
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 Strong stakeholder management skills, with experience embedding marketing into editorial and product workflow.
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 Strong understanding of audience behavior, segmentation, and content engagement across digital, broadcast, and print media in the MENA region.
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 Demonstrated experience in leading and mentoring high-performing teams, managing agencies, and overseeing complex projects end to end.
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 Commercial acumen with experience managing sizeable marketing budgets and optimizing for ROI.
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 Excellent communication, presentation, and stakeholder management skills.
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 Data- and insight-led, with a strong understanding of campaign performance metrics, digital analytics tools, and audience insight platforms.
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 Fluent in both Arabic and English (written and spoken).
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 High level of organization, strategic thinking, and ability to thrive in a fast-paced, deadline-driven environment.
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 </ul>
 
 
</div>

Head of Brand Marketing

<div>
 
 
 IMI
 
 is a privately-owned, global media group headquartered in Abu Dhabi, UAE, with operations across 19 countries. Our portfolio includes renowned media brands such as Sky News Arabia as part of a joint venture with Sky UK, The National, Al-Ain News, CNN Business Arabic, and a minority stake in Euronews.
 
 
 
 
 
 Additionally, through Redbird IMI, our joint venture with Redbird Capital Partners, we invest in leading media, sports, and entertainment brands worldwide. We bring the world closer by sharing stories that open minds, connect people, and enrich lives, empowering audiences with news, knowledge, and factual entertainment.
 
 
 
 
 
 
 
 
 
 Role Summary:
 
 
 
 
 
 
 The Talent Acquisition Specialist is responsible for managing the full recruitment lifecycle, from posting job openings and sourcing candidates to facilitating onboarding and ensuring a positive candidate experience. This role requires collaboration with BP and hiring managers to understand job requirements, and to maintain compliance with company policies and legal regulations. The position demands strong communication skills and an ability to build relationships with candidates and internal teams, ensuring an efficient and compliant recruitment process that supports the company's hiring goals.
 
 
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop and publish job postings across various job boards, social media platforms, and other recruitment channels.
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 Utilize advanced sourcing techniques to identify and attract qualified candidates, including passive talent.
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 Screen resumes, conduct initial interviews, pre-screening, and assess candidates' qualifications and fit for specific roles.
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 Coordinate and schedule interviews between candidates and hiring managers, ensuring a seamless process.
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 Build and maintain a strong pipeline of potential candidates for current and future hiring needs.
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 Collaborate closely with BP and hiring managers to understand role requirements.
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 Conduct thorough intake meetings to clarify job specifications, skills required, and experience needed for successful candidates.
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 Source high-quality candidates and conduct thorough screening to create strong shortlists that meet job requirements.
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 Facilitate any required assessments and ensure timely coordination and feedback to support the selection process.
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 Ensure a seamless and positive candidate experience from initial outreach through to onboarding.
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 Maintain regular communication to all stakeholders including candidates to keep them informed and engaged throughout the hiring process.
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 Handle candidate queries, provide timely feedback, and demonstrate professionalism.
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 Facilitate the onboarding process by coordinating with HR, IT, and other departments to ensure new hires have all necessary tools, resources, and access.
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 Ensure compliance with company policies, local labor laws, and industry regulations throughout the recruitment process.
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 Maintain and update records to ensure compliance with internal and external regulations and audits.
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 </ul>
 
 
 
 
 
 
 
 
 Role Requirements:
 
 
 
 
 
 <ul>
 <li>
 Bachelor degree in Human Resources, or related field (required).
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 Minimum of 3-5 years of HR experience in talent acquisition or recruitment, preferably in media industry.
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 Proven track record in sourcing, assessing, and hiring talent.
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 Knowledge of applicant tracking systems (ATS) and recruitment software.
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 Experience with social media recruiting platforms is desired.
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 Excellent communication and interpersonal skills.
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 Ability to multitask, prioritize, and manage time effectively.
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 Strong analytical skills and attention to details.
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 Ability to build and maintain professional relationships with candidates and internal teams.
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 </ul>
</div>

Talent Acquisition Specialist

Join IMI and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

IMI

ABOUT_COMPANY

Head of Brand Marketing

Talent Acquisition Specialist