Qureos Mentor

INSTITUTE OF MANAGEMENT & TECHNICAL STUDIES EDU. PVT. LTD

Meta Ads &amp; Google Ads Expert will manage all paid advertising campaigns on Facebook, Instagram, Google Search, Display, and YouTube. The role is responsible for generating high-quality leads for admissions, reducing cost per lead, improving campaign performance, and ensuring maximum ROI.Key Responsibilities1. Campaign Setup &amp; Management&#9679; Create, manage, and optimize Meta Ads (Facebook &amp; Instagram).&#9679; Run Google Ads campaigns: Search, Display, Discovery, Performance Max, and YouTube.&#9679; Set up conversion tracking, custom audiences, and remarketing.&#9679; Maintain daily budgets and ensure smart spending.2. Lead Generation &amp; Performance Optimization&#9679; Generate high-quality leads for courses and admissions.&#9679; Monitor CPAs and CPLs and reduce costs using optimization strategies.&#9679; Improve click-through rates (CTR), impression share, and conversions.&#9679; A/B testing of creatives, landing pages, and ad copies.3. Reporting &amp; Analytics&#9679; Prepare daily, weekly, and monthly performance reports.&#9679; Analyse campaigns using Google Analytics, Tag Manager, and Ads Manager.&#9679; Identify trends, top-performing campaigns, and risk areas.&#9679; Share insights with the marketing and management teams.4. Keyword &amp; Audience Research&#9679; Conduct keyword research for Google Ads.&#9679; Update negative keywords, placements, and targeting lists.5. Landing Page Coordination&#9679; Work with the web/SEO team to improve landing page quality.&#9679; Ensure UTM parameters and tracking links are working correctly.&#9679; Improve Quality Score and user experience.6. Compliance &amp; Quality Check&#9679; Follow Meta and Google ad policies strictly.&#9679; Ensure ads, creatives, and content are approved without issues.&#9679; Prevent account restrictions or disapprovals.7. Collaboration &amp; Strategy&#9679; Work with content, design, and admissions teams for creative and message planning.&#9679; Plan monthly budgets and admission-focused campaigns.&#9679; Suggest new strategies for conversion and lead quality improvement.Required Skills&#9679; Strong knowledge of Meta Ads Manager &amp; Google Ads.&#9679; Experience in lead generation (education sector preferred).&#9679; Good analytical and reporting skills.&#9679; Strong English writing skills.&#9679; Ability to manage high-budget campaigns (50,000&ndash;5,00,000 per month).&#9679; Good understanding of tracking, pixels, and conversion events.&#9679; Knowledge of Google Tag Manager, Analytics, and UTM tracking.Experience&#9679; 2 to 4 years of experience in Meta &amp; Google Ads management.&#9679; Experience in the education industry is a strong plus.&#9679; Certifications in Google Ads or Meta Blueprint are preferred.Salary: 25K to 35K Upto.Job Types: Full-time, PermanentPay: &#8377;25,640.59 - &#8377;33,373.07 per monthBenefits:<ul><li>Flexible schedule</li><li>Leave encashment</li><li>Paid sick time</li></ul>Education:<ul><li>Secondary(10th Pass) (Preferred)</li></ul>Experience:<ul><li>Social media marketing: 3 years (Required)</li></ul>Work Location: In person

Social Media Executive

Role OverviewWe are looking for a highly experienced Digital Marketing Lead who is an expert in marketing automation, AI-driven communication systems, bulk messaging, and lead generation. The ideal candidate must be able to plan, execute, and optimize large-scale digital marketing campaigns while building intelligent automation systems, AI chatbots, and advanced tracking models. This role requires deep knowledge of AI tools, bulk email/SMS platforms, CRM automation, social media processes, analytics, and lead funnel management.Key Responsibilities1. Marketing Automation &amp;amp; Bulk Messaging&#61623; Execute bulk SMS, WhatsApp, and email campaigns at scale (up to lakhs of users).&#61623; Set up automation flows: welcome journeys, drip emails, nurturing sequences.&#61623; Track:o Number of readso Delivery reportso Bounce listso Engagement reportso Conversion ratios&#61623; Maintain detailed logs and analytics for every campaign.2. AI Automation &amp;amp; Chatbot Development&#61623; Build and manage AI-driven chatbots for instant query responses.&#61623; Create conversational flows for:o Lead captureo Auto-responseso FAQ generationo Student counseling support&#61623; Use AI to automate follow-ups, reminders, and personalised messaging.&#61623; Integrate AI tools into CRM and websites.3. Lead Generation &amp;amp; Funnel Management&#61623; Develop strategies to generate new leads daily from multiple platforms:o Googleo Metao LinkedIno Affiliateso Organic channels&#61623; Optimize conversion funnels through automation.&#61623; Track complete lead lifecycle&mdash;from generation to closure.&#61623; Maintain and update lead databases accurately.4. Social Media Activation&#61623; Manage activation of all social platforms: Facebook, Instagram, LinkedIn, YouTube, etc.&#61623; Run targeted campaigns to increase engagement, visibility, and admissions.&#61623; Create and monitor content calendars with trending topics.&#61623; Oversee ad campaigns and ensure optimal performance.5. Content Strategy &amp;amp; Follow-Up Execution&#61623; Create new and impactful marketing content for:o Emailso SMSo WhatsAppo Social Media&#61623; Plan and execute strong AI-based follow-up sequences.&#61623; Develop educational content that motivates and guides students to join the programs.6. Data Management &amp;amp; Reporting&#61623; Maintain structured data for all campaigns and lead activity.&#61623; Prepare weekly and monthly dashboards:o Lead counto Conversion ratioo Engagement reportso Content performance&#61623; Present insights to management with actionable recommendations.Required Skills &amp;amp; Competencies&#61623; Strong expertise in email/SMS automation tools (Mailchimp, SendGrid, WebEngage,HubSpot, etc.).&#61623; Ability to send and manage lakhs of bulk messages with tracking.&#61623; Experience in AI automation platforms (Zapier, Make, ChatGPT automation,Dialogflow, Botpress).&#61623; Proficient in CRM and lead management systems.&#61623; Strong understanding of digital marketing analytics and dashboards.&#61623; Ability to generate high-quality leads consistently.&#61623; Creative content writing skills for marketing communication.&#61623; Strong social media knowledge and campaign management.&#61623; Excellent communication, leadership, and team management abilities.Qualifications&#61623; Bachelor&rsquo;s/Master&rsquo;s in Marketing, IT, Computer Science, or relevant field.&#61623; 8&ndash;10 years of experience in Digital Marketing.&#61623; Minimum 4 years of hands-on experience in AI automation.&#61623; Proven track record in building AI chatbots and automation workflows.Additional Preferred Skills&#61623; Knowledge of landing page optimization.&#61623; Experience in education industry digital funnels (bonus).&#61623; Expertise in re-targeting and remarketing campaigns.Job Types: Full-time, PermanentPay: &#8377;80,461.54 - &#8377;98,118.93 per monthBenefits:<ul><li>Flexible schedule</li><li>Leave encashment</li><li>Paid sick time</li></ul>Location:<ul><li>Noida Sector 16, Noida, Uttar Pradesh (Required)</li></ul>Work Location: In person

Digital Marketing Lead

SEO InternKey Skills:Google Search ConsoleKeyword researchExcellent Trends updateGood Knowledge of On Page Optimization.Scaling the organic traffic growth and brand visibility across the business.Google analyticsTechnical SEOResponsible for SEO- On-page, Off-page Optimization &amp; planning.Keeping pace with SEO, search engines, social media, latest Google Updates, and internet marketingindustry trends and developments.Required Knowledge &amp; SkillsExcellent time management and organizational skills.Excellent English Writing Skills Required.Excellent Grammar Skills Required.Quick LearnerHardworkingCoordination SkillsJob Type: Internship Contract length: 3 monthsPay: &#8377;8,086.00 - &#8377;10,000.00 per monthBenefits:<ul><li>Flexible schedule</li></ul>Work Location: In person

Digital Marketing Intern

Designation: Video Editor Experience: 1 to 3 Years Experienced candidates can apply Salary: &#8377;20,000 &ndash; &#8377;30,000 (depending on interview performance)Key ResponsibilitiesKey Responsibilities:<ul><li>Design and produce visually appealing graphics, layouts, and illustrations for social media, websites, print materials, and marketing campaigns.</li><li>Edit and assemble raw video footage into polished, engaging videos suitable for digital platforms.</li><li>Collaborate with the marketing team to conceptualize and execute creative ideas aligned with brand guidelines.</li><li>Develop motion graphics, animations, and short promotional videos as required.</li><li>Maintain brand consistency across all creative outputs.</li><li>Manage multiple design projects simultaneously, ensuring timely delivery and attention to detail.</li><li>Stay updated with the latest design trends, tools, and social media content strategies.</li></ul>Required Skills and Qualifications:<ul><li>Bachelor&rsquo;s degree in Graphic Design, Multimedia, Fine Arts, or a related field.</li><li>Proven work experience as a Graphic Designer and Video Editor.</li><li>Proficiency in design and video editing software such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Canva, and CorelDRAW.</li><li>Strong creative thinking, visualization, and attention to detail.</li><li>Good understanding of color theory, typography, and visual composition.</li><li>Ability to meet deadlines and work collaboratively in a fast-paced environment.</li></ul>Preferred Qualifications:<ul><li>Experience in creating reels, social media ads, and motion graphics.</li><li>Knowledge of photography, sound design, and visual storytelling.</li><li>Familiarity with 2D/3D animation tools will be an added advantage.</li></ul>Own laptop and computer (mandatory)Job Types: Full-time, PermanentPay: &#8377;22,535.07 - &#8377;30,364.28 per monthBenefits:<ul><li>Flexible schedule</li><li>Leave encashment</li><li>Paid sick time</li></ul>Work Location: In person

Graphic Designer & Video Editor

Join INSTITUTE OF MANAGEMENT & TECHNICAL STUDIES EDU. PVT. LTD and explore 4   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

INSTITUTE OF MANAGEMENT & TECHNICAL STUDIES EDU. PVT. LTD

ABOUT_COMPANY

Social Media Executive

Digital Marketing Lead

Digital Marketing Intern

Graphic Designer & Video Editor