Qureos Mentor

InsuranceMarket.ae™

<div><div>Remote WorkFull-Time</div>
<div><div><div><div><div>
<p>At InsuranceMarket.ae, you will help safeguard the quality and reliability of our customer-facing platforms (including myAlfred) and internal systems. You will partner with product, design, engineering, data, and operations to plan and execute testing for complex, integration-heavy initiatives across web, mobile, APIs, CRM, payments, and third-party services. You will use AI responsibly to accelerate quality work, perform rigorous root cause analysis, fix defects quickly, and drive continuous improvements to our software and processes.</p>
<h4 class="jobSectionHeader"><b>Key Responsibilities:</b></h4>
<ul><li>Collaborate with cross-functional teams to clarify requirements, acceptance criteria, data contracts, and integration touchpoints.</li>
<li>Design, maintain, and execute comprehensive test strategies: API/contract, UI, integration, E2E, regression, and smoke/sanity.</li>
<li>Build and maintain automated tests (API and UI) and integrate suites into CI/CD with quality gates and fast feedback loops.</li>
<li>Plan and validate complex integrations (REST/GraphQL, webhooks, message queues, SSO, payments, CRM/ERP, analytics/data pipelines), including mocking/stubbing and negative testing.</li>
<li>Drive rapid, data-informed defect triage; perform meticulous RCA using logs, traces, dashboards, and SQL; verify fixes and prevent recurrences.</li>
<li>Define and track quality metrics (e.g., defect escape rate, MTTR, flaky test rate, coverage, test execution SLAs) and lead continuous improvement.</li>
<li>Support performance and reliability checks for critical user journeys; collaborate on load, stress, and soak test plans.</li>
<li>Champion secure, privacy-aware testing practices and responsible AI usage (PII redaction, prompt hygiene, validation of model outputs).</li>
<li>Maintain clear defect reports and test evidence; communicate risks and release readiness to stakeholders.</li>
<li>Contribute to shift-left quality via contract testing, test data strategies, exploratory testing, and release checklists.</li>
</ul><h4 class="jobSectionHeader"><b>Qualifications:</b></h4>
<ul><li>Bachelor&rsquo;s degree in Computer Science, Engineering, or a related field.</li>
<li>3&ndash;6 years of hands-on software QA experience, including at least 2 end-to-end, integration-heavy deliveries.</li>
<li>Practical test automation experience (API and UI) with one or more tools: Playwright, Cypress, Selenium, Appium, Postman/Newman, REST-assured, pytest, or similar.</li>
<li>Strong API and contract testing skills (REST/GraphQL), including schema validation, mocking/stubbing, and negative scenarios.</li>
<li>Solid debugging/RCA skills: read application/server logs, analyze traces/metrics, query relational databases with SQL, and isolate issues across layers.</li>
<li>Experience with version control and pipelines (Git and GitHub/GitLab/Bitbucket CI or equivalent) and embedding tests in CI/CD with quality gates.</li>
<li>Exposure to performance testing (e.g., k6, JMeter) and basic security testing practices.</li>
<li>Clear communication and collaboration within Agile/Scrum teams.</li>
<li>Demonstrated, responsible use of AI to accelerate QA (test design ideas, log analysis) while protecting data privacy.</li>
<li>Insurance and financial services domain knowledge is a strong plus.</li>
</ul><h4 class="jobSectionHeader"><b>Desired Attributes:</b></h4>
<ul><li>Bias for action with ownership of quality outcomes and time-to-fix (MTTR).</li>
<li>Comfortable operating in a fast-paced environment; adept at risk-based testing and prioritization.</li>
<li>Continuous improvement mindset: reduce flaky tests, increase reliability, and simplify processes.</li>
<li>Curiosity about data/analytics and how quality impacts customer and business KPIs.</li></ul></div></div></div></div></div></div><p></p>

Quality Assurance Analyst

<div><div><div><p>Work From Office</p></div><div><p>
 InsuranceMarket.ae</p></div><div><p>
 Full-Time</p></div></div>
<div><div><div><div><div>
<p><b>Reporting: </b>Performance Vertical</p>
<h3 class="jobSectionHeader"><b>Role Purpose</b></h3>
<p>This is a high impact growth role with one clear mission. Turn traffic into revenue at scale.</p>
<p>The Product Manager will own conversion rate optimisation across all group websites and landing pages. Paid and organic traffic will be driven at scale into these experiences and this role is responsible for systematically increasing the percentage of visitors that convert into qualified leads and completed sales. Sitting at the intersection of performance marketing, communication strategy, UX/UI, data analytics, and CRO, this role will turn traffic into high-quality leads and revenue through fast, focused, and frictionless web experiences.</p>
<p>This is not a feature roadmap role. This is a commercial growth role. Success is measured in revenue uplift, conversion improvement, and commercial impact.</p>
<p>The role requires deep expertise in CRO best practices, experimentation, behavioural psychology, analytics, and rapid iteration. The Product Manager will work end to end from insight to hypothesis to test to rollout, in close partnership with design and engineering.</p>
<h3 class="jobSectionHeader"><b>Key Responsibilities:</b></h3>
<ul><li>Own conversion performance across all websites and landing pages for the group of companies.</li>
<li>Act as the single point of accountability for visitor to lead conversion rates.</li>
<li>Design and run a structured CRO program across key journeys and landing pages, from hypothesis and test design to execution and analysis; focussed on continuous revenue growth.</li>
<li>Continuously test page layouts, messaging, CTAs, forms, and content hierarchy to lift conversion rates and reduce drop-offs.</li>
<li>Ensure every landing page is tightly aligned with campaign objectives, target audience, and business goals.</li>
<li>Identify friction points, drop offs, and behavioural bottlenecks across the funnel using quantitative and qualitative insights.</li>
<li>Lead rapid experimentation through A/B testing and multivariate testing at scale.</li>
<li>Use analytics and behavioural tools to diagnose funnel bottlenecks and identify improvement opportunities; interpret metrics such as CVR, CTR, bounce rate, scroll depth, form completion, and lead quality and turn them into concrete actions.</li>
<li>Work hands on with design and engineering teams to build, test, launch, and iterate experiments.</li>
<li>Work hands-on with heatmap and session replay tools (e.g., Microsoft Clarity, Hotjar) to understand real user behaviour; and with with CRO tools like VWO, Optimizely etc. to optimize conversion rates and build revenue.</li>
<li>Ensure learnings are documented, shared, and translated into scalable improvements.</li>
<li>Continuously optimise landing pages for paid traffic, organic traffic, and repeat users.</li>
<li>Ensure all websites and landing pages are always accurate, relevant, compliant, and up to date.</li>
<li>Own copy, layout, UX flow, forms, calls to action, trust signals, and micro interactions from a conversion perspective.</li>
<li>Champion speed, clarity, simplicity, and trust across all digital experiences.</li>
<li>Translate commercial goals into clear product requirements and execution plans.</li>
<li>Balance short term revenue wins with long term conversion compounding.</li>
<li>Collaborate closely with product, marketing, performance, SEO, analytics, technology and leadership teams.</li>
</ul><h3 class="jobSectionHeader"><b>Role Scope and Authority:</b></h3>
<ul><li>This role has direct influence on group wide revenue performance.</li>
<li>The Product Manager has authority to prioritise CRO initiatives based on revenue impact.</li>
<li>This role is expected to challenge assumptions and push for evidence-based decisions.</li>
<li>Execution is end to end from idea to live result.</li>
</ul><h3 class="jobSectionHeader"><b>Key Metrics and KPIs:</b></h3>
<ul><li>Conversion rate improvement across key funnels.</li>
<li>Revenue uplift directly attributable to CRO initiatives.</li>
<li>Increase in leads generated per visitor.</li>
<li>Reduction in funnel drop off rates.</li>
<li>Speed of experimentation and learning velocity.</li>
<li>Number of high-quality experiments launched and scaled.</li>
<li>Return on traffic at scale across paid and organic channels.</li>
<li>Website freshness accuracy and performance standards.</li>
</ul><h3 class="jobSectionHeader"><b>Experience and Background:</b></h3>
<ul><li>8-10 years of proven experience as a Product Manager or CRO Lead with direct ownership of revenue outcomes.</li>
<li>Demonstrated track record of materially improving conversion rates at scale.</li>
<li>Deep hands-on experience and expertise with CRO, analytics and behavioural tools; heatmap/session replay platforms (e.g., Hotjar, Microsoft Clarity, VWO, Optimizely etc.) and experimentation frameworks.</li>
<li>Strong understanding of user psychology, decision making, and behavioural triggers.</li>
<li>Comfortable working with high traffic environments and commercial pressure.</li>
<li>Strong ability to translate data into clear actions and execution.</li>
<li>Experience working closely with designers and engineers in fast moving teams.</li>
<li>Highly commercial mindset with strong attention to detail.</li>
<li>Ability to prioritise ruthlessly based on impact.</li>
</ul><h3 class="jobSectionHeader"><b>Personal Attributes:</b></h3>
<ul><li>Obsessed with outcomes, not opinions.</li>
<li>Commercially sharp and data driven.</li>
<li>Relentless about improvement and learning.</li>
<li>Comfortable being accountable for numbers.</li>
<li>Hands on and execution-focused.</li>
<li>Strong communicator who can influence across teams.</li>
<li>High standards and ownership mindset.</li>
</ul>
<p><b>What Success Looks Like</b></p>
<p>This role is ideal for someone who believes growth is engineered, not guessed, and who wants to directly own and drive revenue impact at scale.</p>
<p>Meaningful and sustained uplift in conversion rates across the group.<br>
<br>
Clear and measurable revenue growth driven by CRO.</p>
<p>A disciplined experimentation culture that compounds results over time.</p>
<p>Websites and landing pages that are always optimised, current, and commercially effective.</p></div></div></div></div></div></div>

Product Manager - Conversion Rate Optimisation and Growth

<div><div>Remote WorkFull-Time</div>
<div><div><div><div><div>
<p><b>Experince :</b> 3&ndash;6 Years</p>
<h3 class="jobSectionHeader"><b>Role Overview:</b></h3>
<p>As a <b>Product Business Analyst</b> within the<b> Digital Transformation</b> team, you will play a critical role in supporting<br>
the design, development, and continuous improvement of our digital insurance products. You will work closely<br>
with Product Managers, UX teams, Engineering, and key stakeholders to translate customer needs and business<br>
requirements into scalable product solutions. You will be responsible for gathering and documenting<br>
requirements, collaborating with stakeholders, optimizing processes, and ensuring high-quality delivery of<br>
features.</p>
<p>This role is ideal for someone detail-oriented with strong analytical and communication skills.</p>
<p></p><h3 class="jobSectionHeader"><b>Key Responsibilities:</b></h3>
<h4 class="jobSectionHeader"><b>Product Requirement Management</b></h4>
<ul><li>Collaborate with Product Managers &amp;/or business stakeholders to gather, define, and refine<br>
business/product requirements.</li>
<li>Translate business objectives into clear, actionable user stories, workflows and acceptance criteria.</li>
<li>Maintain product documentation such as process flows, release notes, and backlog items.</li>
<li>Manage and groom the product backlog using tools like JIRA, Confluence, or Azure DevOps.</li>
<li>Support the creation and maintenance of project plans, test cases, and go-to-market plans.</li>
</ul><h4 class="jobSectionHeader"><b>Stakeholder Collaboration</b></h4>
<ul><li>Act as the bridge between business, product, UX, and technology teams to ensure clarity &amp; alignment.</li>
<li>Facilitate workshops and interviews with internal and external stakeholders to capture pain points and<br>
opportunities.</li>
<li>Support product discovery activities (journey mapping, persona definition, MVP scoping.</li>
<li>Provide training and support to internal teams on the use of the new digital systems.</li>
<li>Participate in sprint ceremonies, requirement walkthroughs, and backlog refinement sessions.</li>
</ul><h4 class="jobSectionHeader"><b>Process Optimization</b></h4>
<ul><li>Map current (&lsquo;as-is&rsquo;) and future state (&lsquo;to-be&rsquo;) customer journeys and operational workflows.</li>
<li>Identify inefficiencies or manual touchpoints that can be automated or optimized, and propose<br>
improvements.</li>
<li>Collaborate with operations and tech teams to streamline processes.</li>
</ul><h4 class="jobSectionHeader"><b>Data-Driven Decision Support</b></h4>
<ul><li>Conduct market and competitor analysis to recommend product enhancements.</li>
<li>Track product performance metrics and prepare reports for decision-making.</li>
</ul><h4 class="jobSectionHeader"><b>Quality &amp; Testing Support</b></h4>
<ul><li>Support UAT planning and execution by aligning business users and ensuring traceability of<br>
requirements.</li>
<li>Validate that product features meet the intended outcomes before go-live.</li>
</ul><h4 class="jobSectionHeader"><b>Operational Excellence</b></h4>
<ul><li>Ensure documentation, artifacts, and reporting adhere to team standards.</li>
<li>Create / maintain Standard Operating Procedures (SOPs) and internal process documentation.</li>
<li>Support consistency in delivery across projects through reusable templates and checklists.</li>
<li>Contribute to knowledge-sharing within the product team.</li>
</ul><h4 class="jobSectionHeader"><b>Key Qualifications</b></h4>
<ul><li>Bachelor&rsquo;s degree in Business Administration, Computer Science, Engineering, or a related field.</li>
<li>3&ndash;6 years of business analysis experience in digital platforms, preferably in insurance, fintech, or e-<br>
commerce.</li>
<li>Experience working in Agile/Scrum environments with cross-functional product squads.</li>
<li>Familiarity with SDLC and product lifecycle practices.</li>
</ul><h4 class="jobSectionHeader"><b>Core Skills</b></h4>
<ul><li>Strong analytical and problem-solving skills; proficiency with SQL, Excel, or BI tools is a plus.</li>
<li>Familiarity with customer journey tools (e.g., Miro, Figma, MS Visio) and backlog management<br>
systems (e.g., JIRA).</li>
<li>Excellent verbal and written communication skills; able to distill complex information clearly.</li>
<li>Exposure to APIs, product integrations, or digital onboarding flows is a plus.</li>
<li>Understanding of health or general insurance products (quote, bind, issue, claim) is highly<br>
desirable.</li>
<li>Experience working in regulated environments or with compliance teams is a plus.</li>
<li>Comfortable navigating ambiguity in fast-evolving, startup-like environments.</li>
<li>Product mindset with a focus on outcomes, not just deliverables.</li>
<li>Exposure to quality standards, process controls, and knowledge management practices, especially<br>
from an operational excellence perspective is a plus.</li>
</ul><h4 class="jobSectionHeader"><b>Why Join Us?</b></h4>
<ul><li>Work at the forefront of digital insurance transformation in the MENA region.</li>
<li>Be part of a high-impact product team driving innovation in customer experience.</li>
<li>Flexible, collaborative, and diverse team culture.</li>
<li>Opportunities for professional growth and exposure to end-to-end product development.</li></ul></div></div></div></div></div></div>

Product Business Analyst – Digital Product Function

<div><div><div><p>Work From Office</p></div><div><p>
 InsuranceMarket.ae</p></div><div><p>
 Full-Time</p></div></div>
<div><div><div><div><div>
<p>Role Summary: The Placement Manager is responsible for leading the placement and procurement function for the General Insurance division (Corpline), managing both onshore and offshore placement executives, and maintaining strong partnerships with insurers and reinsurers. This role ensures efficient placement workflows, faster turnaround times, and alignment between business requirements, underwriting appetite, and client expectations.</p>
<h3 class="jobSectionHeader"><b>Key Responsibilities:</b></h3>
<div><ul><li><b>Placement &amp; Operations Management</b>
<ul><li>Oversee and manage the onshore and offshore placement executives, ensuring smooth coordination across all product lines.</li>
<li>Train and mentor the placement team on insurer portal quoting, IM designed PUP products, Individual Underwriting risk analysis and market appetite and process, internal and external placement SOPs, and workflow compliance.</li>
<li>Monitor end-to-end placement activities including RFQs, quoting, issuance, and bookings.</li>
<li>Define and Improve procurement and placement turnaround times (TATs) to achieve operational excellence.</li>
<li>Oversee policy bookings, procurement and placement accuracy, and outstanding reconciliations internally.</li>
</ul></li></ul><ul><li><b>Insurer &amp; Reinsurer Relationship Management</b>
<ul><li>Responsible for managing and strengthening insurer relationships, ensuring alignment with business objectives and risk appetite.</li>
<li>Responsible for developing and maintaining reinsurer relationships (RI) to broaden market access and improve placement flexibility.</li>
<li>Lead insurer and reinsurer engagement to enhance turnaround time, technical capability, and risk appetite alignment.</li>
<li>Handle all placement escalations with insurers and ensure timely resolution.</li>
<li>Drive improved insurer responsiveness through consistent relationship management and feedback mechanisms.</li>
</ul></li></ul><ul><li><b>Strategic Leadership &amp; Business Alignment</b>
<ul><li>Collaborate with the business advisory and procurement teams to identify process gaps, resolve conflicts, and improve workflow efficiency.</li>
<li>Assist in designing and structuring pre-underwritten products to align with business needs and enhance conversion ratios.</li>
<li>Act as a placement leader in meetings with VIP or high-value clients alongside the business team.</li>
<li>Strengthen placement governance, enforce internal controls, and ensure adherence to company and regulatory compliance standards.</li>
<li>Support scalable growth by establishing defined leadership accountability within the placement team.</li>
</ul></li></ul><ul><li><b>Training &amp; Development</b>
<ul><li>Continuously train the placement team to stay aligned with insurer portals, new product updates, underwriting guidelines, and market updates.</li>
<li>Foster a performance-driven environment that prioritizes quality, accuracy, and efficiency.</li>
</ul></li></ul></div><h4 class="jobSectionHeader"><b>Skills &amp; Competencies:</b></h4>
<ul><li>Strong technical understanding of commercial and general insurance products.</li>
<li>Proven experience in insurer and reinsurer negotiation and relationship management.</li>
<li>Excellent leadership, mentoring, and communication skills.</li>
<li>Ability to interpret underwriting guidelines and translate them into actionable placement processes.</li>
<li>Analytical mindset with strong problem-solving and decision-making abilities.</li>
<li>High level of professionalism and client-facing confidence.</li>
<li>Highly organized, adaptable, and able to manage multiple priorities under pressure.</li>
</ul><h4 class="jobSectionHeader"><b>Qualifications &amp; Experience:</b></h4>
<ul><li>Bachelor&rsquo;s degree from a reputed university (mandatory).</li>
<li>Minimum 4-6 years of experience in general insurance placement and broking operations within the UAE.</li>
<li>Proven experience managing insurer relationships and placement teams within the UAE insurance market.</li></ul></div></div></div></div></div></div><p></p>

Placement Manager – General Insurance

<div><div><div><p>Work From Office</p></div><div><p>
 InsuranceMarket.ae</p></div><div><p>
 Full-Time</p></div></div>
<div><div><div><div><div>
<p><b>Location:</b> Dubai, UAE<br>
<b>Reports to:</b> Chief Performance Officer<br>
<b>Experience Level:</b> 8&ndash;10 years in Digital Paid Media and Performance Marketing (hands-on execution + strategy)</p>
<p><b>Role Overview:</b></p>
<p>This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable growth across multiple Lines of Business, including InsuranceMarket.ae, CreditMarket.ae, HolidayMarket.ae, and InvestmentMarket.ae.<br>
<br>
As a Paid Media Manager, you will own the planning, execution, and optimization of paid media campaigns across multiple channels and platforms. This role is deeply hands-on &ndash; requiring strong expertise in campaign setup, tracking, performance optimization, AI-driven automation, and attribution modelling&mdash;while being strategic enough to align campaigns with business<br>
objectives and revenue goals.<br>
<br>
Your ultimate KPI: Deliver profitable growth through efficient digital media spends, maximizing ROAS and lowering CAC across multiple funnels.<br>
<br>
<b>Key Responsibilities</b><br>
<br>
<b>Campaign Planning &amp; Strategy</b></p>
<ul><li>Translate business objectives into channel-wise paid media strategies with clear<br>
budgets, KPIs, and forecasts.</li>
<li>Conduct market research, audience segmentation, and competition benchmarking to identify growth opportunities.</li>
<li>Develop media mix using first-party and third-party data for better performance.</li>
</ul>
<p><b>Campaign Setup &amp; Execution</b></p>
<ul><li>End-to-end campaign creation and optimization across platforms:
<ul><li>Search: Google Ads, Bing Ads</li>
<li>Social media: Meta (Facebook, Instagram), LinkedIn, TikTok, Snapchat etc</li>
<li>Display &amp; Programmatic: GDN, DV360, and other DSPs</li>
<li>Affiliate Marketing &amp; Partnerships-led performance</li>
</ul></li><li>Deploy tracking mechanisms (GTM, GA4, UTM tagging) for accurate attribution and source tracking.</li>
<li>Implement AI-driven campaign automation (e.g., Google Performance Max, Meta Advantage+, custom AI bidding models).</li>
</ul>
<p><b>Performance Optimization</b></p>
<ul><li>Monitor real-time performance dashboards, identify trends, and apply corrective<br>
measures.</li>
<li>Optimize towards ROAS, CAC, Conversion Rate, LTV, Funnel Drop-offs, and Retention metrics.</li>
<li>Run A/B and multivariate tests to improve CTR, CVR, and landing page performance</li>
</ul>
<p><b>Attribution &amp; Measurement</b></p>
<ul><li>Own campaign analytics and attribution modelling (first-touch, last-touch, multi-touch).</li>
<li>Create Looker Studio (Data Studio) dashboards for real-time and periodic reporting.</li>
<li>Ensure data integrity and accurate reporting using GA4, Tag Manager, and advanced BI tools.</li>
</ul>
<p><b>AI Enablement &amp; Automation</b></p>
<ul><li>Deploy AI-based bidding, predictive audience segmentation, and automated creative testing.</li>
<li>Explore AI-driven predictive models for CAC forecasting and funnel optimization.</li>
</ul>
<p><b>CRO &amp; Funnel Management</b></p>
<ul><li>Partner with Analytics and Product teams to improve user journeys and conversion funnels.</li>
<li>Implement heatmap and behavioral analytics tools (Hotjar, CrazyEgg) for landing page<br>
optimizations.</li>
</ul>
<p><b>KPIs &amp; Success Metrics</b></p>
<ul><li>Digital Revenue Growth (channel-specific and overall contribution)</li>
<li>ROAS (Return on Ad Spend)</li>
<li>CAC (Customer Acquisition Cost)</li>
<li>Conversion Rate (CVR)</li>
<li>Retention &amp; LTV</li>
<li>CRO Improvements</li>
<li>Paid Media Share of Overall Revenue</li>
</ul>
<p><b>Technical Skills Required</b></p>
<ul><li><b>Ad Platforms:</b> Google Ads, Bing, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snapchat Ads, Programmatic DSPs.</li>
<li><b>Tracking &amp; Analytics:</b> GA4, GTM, UTM tagging, attribution modelling.</li>
<li><b>Optimization &amp; Automation:</b> Bid strategy setup, audience layering, dynamic creative<br>
optimization.</li>
<li><b>AI Tools:</b> Google Performance Max, Meta Advantage+, Skai, Smartly.io, and experience<br>
integrating AI APIs for automation.</li>
<li><b>BI &amp; Reporting:</b> Google Looker Studio, other reporting tools.</li>
<li><b>Experimentation:</b> A/B testing tools</li>
</ul>
<p><b>Soft Skills</b></p>
<ul><li>Data-driven mindset with analytical depth and the ability to translate insights into<br>
actionable strategies.</li>
<li>Ability to work hands-on and independently, owning execution end-to-end.</li>
<li>Strong stakeholder management and communication skills.</li>
<li>Agility to adapt to fast-changing media landscapes and AI-driven innovations.</li>
</ul>
<p><b>Target Candidate Background</b></p>
<ul><li>Senior Paid Media specialists from digital-first companies or leading digital agencies</li>
<li>Paid Media leads from e-commerce, aggregators, or subscription-based businesses</li>
<li>Must demonstrate real hands-on execution capability (not just vendor management).</li>
</ul>
<p><b>Why Join Us?</b></p>
<ul><li>Opportunity to build the performance marketing function from the ground up.</li>
<li>Work across multiple high-growth verticals in Insurance, Credit, Travel and Investments.</li>
<li>Drive AI-first SEO innovation for one of the most recognized digital brands in the UAE.</li></ul></div></div></div></div></div></div>

Paid Media Manager (Performance Marketing & AI-driven Optimization)

<div><div><div><p>Work From Office</p></div><div><p>
 InsuranceMarket.ae</p></div><div><p>
 Full-Time</p></div></div>
<div><div><div><div><div>
<p><b>Location:</b> Dubai, UAE<br>
<b>Reports to:</b> Chief Performance Officer<br>
<b>Experience Level:</b> 8&ndash;10 years hands-on experience in SEO and Content Strategy</p>
<h4 class="jobSectionHeader"><b>Role Overview</b></h4>
<p>This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable organic growth across multiple Lines of Business, including InsuranceMarket.ae, CreditMarket.ae, HolidayMarket.ae, and InvestmentMarket.ae. As an Organic &amp; Content Specialist, you will own SEO, content strategy, and organic acquisition across all brands. This role demands a deep technical SEO skillset combined with AI-driven content optimization expertise, ensuring high rankings across traditional search engines as well as emerging AI-driven platforms and LLMs.</p>
<p>Your primary mission: Deliver organic revenue growth through data-driven SEO and content strategies, automation, and innovative approaches with respect to AI.</p>
<p></p><h4 class="jobSectionHeader"><b>Key Responsibilities</b></h4>
<p></p><ul><li><b>SEO Strategy &amp; Execution</b>
<ul><li>Own and execute on-page, off-page, and technical SEO strategies across all business verticals.</li>
<li>Drive organic traffic growth for primary keywords in Google, Bing, and AI search ecosystems.</li>
<li>Implement schema markup, structured data, and E-E-A-T principles to optimize for</li>
<li>AI-powered search (Search Generative Experience, AI Overviews, ChatGPT plug-ins, etc.). Referring domains and backlinks.</li>
<li>Competition mapping.<br>
</li>
</ul></li><li><b>AI &amp; Automation Integration</b>
<ul><li>Utilize AI tools (ChatGPT, Jasper, SurferSEO, Clearscope, etc.) for content ideation, optimization, and scaling.</li>
<li>Experiment with LLM SEO tactics: ensuring visibility in conversational AI responses(e.g., ChatGPT citations, Gemini content inclusion).<br>
</li>
</ul></li><li><b>Content Strategy</b>
<ul><li>Define content architecture and guidelines to align with customer journeys and conversion funnels.</li>
<li>Plan and manage a content calendar optimized for search intent and AI-powered SERP features.<br>
</li>
</ul></li><li><b>Performance Measurement &amp; Optimization</b>
<ul><li>Track KPIs such as organic traffic, keyword rankings, CTR, engagement, organic conversions, revenues etc.</li>
<li>Use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, SurferSEO, and AI-powered analytics tools.<br>
</li>
</ul></li><li><b>Cross-functional Collaboration</b>
<ul><li>Coordinate with product, creative and marketing teams to ensure content consistency.</li>
<li>Partner with Tech teams for tag implementations, utm parameters, site speed, Core Web Vitals, and structured data optimization.<br>
</li>
</ul></li><li><b>Experimentation &amp; A/B Testing</b>
<ul><li>Run experiments on headlines, meta descriptions, and content formats to improve CTR and conversions.<br>
</li>
</ul></li><li><b>AI Future-readiness</b>
<ul><li>Voice Search Optimization and multimodal content strategies (text, video, image).</li>
<li>Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.<br>
</li>
</ul></li><li><b>AI Future-readiness</b>
<ul><li>Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.</li>
<li>Voice Search Optimization and multimodal content strategies (text, video, image).<br>
</li>
</ul></li><li><b>Technical Skills Required</b>
<ul><li>Advanced hands-on knowledge of overall SEO &ndash; on-page, off-page, and technical SEO, dynamic rendering, and crawlability issues.</li>
<li>Experience using AI tools for keyword clustering, content generation, and optimization.</li>
<li>Tools mastery &ndash; Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, SurferSEO, Clearscope and other evolving tools with respect to SEO.</li>
<li>Familiarity with content optimization for Search Generative Experience (SGE), Google&rsquo;s AI Overviews.</li>
<li>Strong skills in GA4, Looker Studio (Data Studio) for reporting and dashboards.</li>
<li>Understanding of HTML, CSS, structured data, canonicalization, and Core Web Vitals.<br>
</li>
</ul></li><li><b>Soft Skills</b>
<ul><li>Strategic thinker with<b> hands-on execution ability.</b></li>
<li>Strong analytical, performance-oriented and problem-solving mindset.</li>
<li>Excellent communication skills for cross-functional collaboration.</li>
<li>Adaptability to evolving SEO and AI trends.</li>
<li>Detail-oriented with a growth-hacker mindset.<br>
</li>
</ul></li><li><b>Target Candidate Background:</b>
<ul><li>Professionals from top SEO and digital marketing agencies in UAE or globally (e.g., iProspect, Merkle, Performics, iQuanti, Bruce Clay MENA, Traffic Digital, etc).</li>
<li>SEO/Organic leads from leading e-commerce, fintech, travel or insurance aggregator platforms (e.g., PolicyBazaar, Noon, Careem, Talabat, Bayut, Property Finder).</li>
<li>Experienced content strategists with strong technical SEO exposure.</li>
<li>Candidates with proven experience ranking on both traditional search engines and AIdriven platforms.<br>
</li>
</ul></li><li><b>Why Join Us?</b>
<ul><li>Opportunity to build the performance marketing function from the ground up.</li>
<li>Work across multiple high-growth verticals in Insurance, Credit, Travel, and Investments.</li>
<li>Drive AI-first SEO innovation for one of the most recognized digital brands in the UAE.</li></ul></li></ul></div></div></div></div></div></div>

Organic Growth Lead (SEO and Content)

<div><div><div><p>Work From Office</p></div><div><p>
 InsuranceMarket.ae</p></div><div><p>
 Full-Time</p></div></div>
<div><div><div><div><div>
<p>Experience Level: 8&ndash;10 years in Marketing Communications, Content Management, and Brand Management.</p>
<h4 class="jobSectionHeader"><b>Role Overview</b></h4>
<p>We are seeking a hands-on <b>Communications Manager</b> to own and standardize all communication touchpoints across our ventures&mdash;InsuranceMarket.ae, CreditMarket.ae, HolidayMarket.ae, and InvestmentMarket.ae.</p>
<p>This role will ensure clarity, consistency, and impact across all customer interactions, balancing business intent with customer expectations. The Communications Manager will evaluate every piece of communication through a customer-first lens, while aligning with SEO best practices, performance marketing objectives, and brand guidelines.</p>
<p>The role is strategic as well as execution-driven, requiring strong language command, content evaluation skills, and AI-powered communication tools expertise.</p>
<h4 class="jobSectionHeader"><b>Key Responsibilities</b></h4>
<h4 class="jobSectionHeader"><b>Customer-Centric Communication</b></h4>
<ul><li>Approach every communication from the customer&rsquo;s perspective, ensuring clarity, empathy, and value in messaging.</li>
<li>Balance business intent with customer needs, ensuring communications are persuasive yet customer-friendly.</li>
<li>Refine tone and message across customer journeys, product flows, acquisition campaigns, and retention programs.</li>
</ul><h4 class="jobSectionHeader"><b>Content Quality &amp; Standardization</b></h4>
<ul><li>Own the tone of voice, brand language, and communication standards across all touchpoints.</li>
<li>Evaluate ad copy, landing pages, websites, customer journeys, email/SMS/push campaigns, and PR assets.</li>
<li>Create content playbooks and templates to maintain brand consistency at scale.</li>
</ul><h4 class="jobSectionHeader"><b>SEO &amp; Performance-Driven Content</b></h4>
<ul><li>Ensure all messaging is aligned with SEO strategy while maintaining readability and customer relevance.</li>
<li>Collaborate with the Organic &amp; Content Specialist to optimize communication for SERPs, AI-driven search, and conversions.</li>
<li>Craft compelling ad copy and headlines designed to improve CTR, CVR, and engagement.</li>
</ul><h4 class="jobSectionHeader"><b>Campaign &amp; Journey Alignment</b></h4>
<ul><li>Standardize tone across multi-channel campaigns (Search, Display, Social, Email, Affiliates).</li>
<li>Ensure omnichannel consistency for acquisition, engagement, and retention communications.</li>
<li>Partner with Paid Media and Analytics teams to test variations and optimize for conversions without losing customer trust.</li>
</ul><h4 class="jobSectionHeader"><b>AI &amp; Martech Integration</b></h4>
<ul><li>Use tools like Bird, Brevo, Postmark, Webengage, ClickUp to orchestrate communication workflows and campaign delivery.</li>
<li>Leverage AI tools for personalization, speed, and scalability.</li>
<li>Automate recurring communications while preserving human tone and customer focus.</li>
</ul><h4 class="jobSectionHeader"><b>Collaboration</b></h4>
<ul><li>Liaise heavily with Product and UX teams to refine copy for UI/UX flows, forms, CTAs, and microcopy.</li>
<li>Work with Paid Media, SEO, and MarTech specialists to ensure communication aligns with performance objectives.</li>
</ul><h4 class="jobSectionHeader"><b>Technical &amp; Functional Skills Required</b></h4>
<ul><li>Language &amp; Copywriting: Expert command of English writing and editing with ability to switch tones per audience.</li>
<li>SEO Content Optimization: Strong knowledge of keyword placement, metadata optimization, and intent-driven writing.</li>
<li>MarTech Tools: Hands-on with Bird, Brevo, Postmark, ClickUp and familiar with CMS tools (WordPress, HubSpot).</li>
<li>AI Tools for Communications: ChatGPT, Jasper, Grammarly AI, SurferSEO, Clearscope.</li>
<li>Analytics: Familiarity with GA4, Looker Studio, and campaign reporting dashboards to measure content performance.</li>
<li>Branding Knowledge: Experience in maintaining brand voice consistency across large-scale, multi-channel businesses.</li>
</ul><h4 class="jobSectionHeader"><b>Soft Skills</b></h4>
<ul><li>Exceptional attention to detail and quality-first, customer-first mindset.</li>
<li>Ability to balance creativity with performance objectives.</li>
<li>Strong stakeholder management and cross-functional collaboration.</li>
<li>Proactive, adaptive, and hands-on problem solver.</li>
<li>Comfortable working in a fast-paced, high-volume performance-driven environment.</li>
</ul><h4 class="jobSectionHeader"><b>Target Candidate Background</b></h4>
<ul><li>Communications or content leads from customer-first, digital-native companies in the UAE</li>
<li>Senior content strategists from performance-driven agencies who can balance brand and conversion goals.</li></ul></div></div></div></div></div></div>

Marketing Communications Manager

Join InsuranceMarket.ae™ and explore 21   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.