Qureos Mentor

Intentsify

<div>
 
 
 Description:
 
 
 
 We're looking for a
 
 Marketing Operations Manager
 
 to be the architect of our marketing technology stack and customer journey. You'll play a critical role in ensuring our marketing efforts are efficient, data-driven, and seamlessly integrated with our sales processes.
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 
 Marketing Automation Ownership:
 
 Own and optimize our marketing automation platform (
 
 HubSpot
 
 ), including lead lifecycle management, nurture programs, lead scoring, routing, and integration with Salesforce.
 </li>
 <li>
 
 Lead Flow Management:
 
 Manage the flow of leads across the entire marketing and sales funnel, ensuring accurate tracking of MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), SQLs (Sales Qualified Leads), and Closed-Won opportunities. You'll also collaborate with the Sales Operations team on routing rules and SLAs (Service Level Agreements).
 </li>
 <li>
 
 Scalable Infrastructure:
 
 Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across all marketing teams.
 </li>
 <li>
 
 Data Integrity &amp; Maintenance:
 
 Monitor and troubleshoot syncs between
 
 HubSpot
 
 and Salesforce, proactively identifying and resolving any data integrity issues.
 </li>
 <li>
 
 Campaign Support:
 
 Support campaign execution by managing the campaign setup, QA (Quality Assurance), and launch processes in coordination with marketing team members.
 </li>
 <li>
 
 Performance Reporting:
 
 Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI (Return on Investment).
 </li>
 <li>
 
 Best Practices &amp; Compliance:
 
 Champion best practices for database hygiene, segmentation, compliance (
 
 GDPR, CAN-SPAM, TCPA
 
 ), and naming/taxonomy conventions.
 </li>
 <li>
 
 Automation &amp; Innovation:
 
 Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and overall funnel velocity.
 </li>
 <li>
 
 Martech Leadership:
 
 Lead or support Martech projects, including tool evaluations, integrations, and the implementation of new capabilities.
 </li>
 </ul>
 
 Requirements
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 A minimum of 4 years, hands-on experience with Hubspot and Salesforce (required).
 </li>
 <li>
 Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue.
 </li>
 <li>
 Strong experience with lead management, routing logic, scoring models, and funnel analytics.
 </li>
 <li>
 Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes.
 </li>
 <li>
 Proven success working cross-functionally with Sales, SDR, and Marketing teams.
 </li>
 <li>
 Strong project management and prioritization skills in a fast-paced, high-growth environment.
 </li>
 <li>
 Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders.
 </li>
 <li>
 Analytical mindset with the ability to turn data into actionable insights
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Ideally, you&rsquo;re located in the Greater Boston area so you can be at Intentsify HQ in Westwood, MA, 2-3 days per week with the marketing team.
 </li>
 </ul>
</div>

Marketing Operations Manager

Join Intentsify and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Intentsify

ABOUT_COMPANY

Marketing Operations Manager