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Itasca Consulting Group

<div>MARKETING Specialist (Minneapolis, USA)
Location: Itasca Consulting Group, Inc., Minneapolis, Minnesota, USA
Employment Opportunity
Are you ready to make an impact at an employee-owned company with a strong culture of collaboration and innovation? For more than 40 years, Itasca Consulting Group has been a world leader in consulting and software engineering, with 200 employees across 10 global offices. We are excited to announce a new opportunity for a Marketing Specialist to join our growing team.
Position Overview
The Marketing Specialist will be a new role as part of a dynamic marketing and sales team, responsible for designing and executing a comprehensive marketing strategy to increase brand awareness and drive software sales growth. This role is ideal for a creative, customer-centric professional who is passionate about developing engaging campaigns, capturing leads, and nurturing them through multichannel platforms.
Why Choose Itasca Consulting Group?
<div><ul><li>Influence &amp; Growth: Make meaningful contributions in a nimble, technically respected firm where your ideas drive improvement.</li></ul>
<ul><li>Inclusive, Collaborative Culture: We value diverse perspectives and foster mutual respect, shared learning, and a strong sense of ownership within a casual work environment that supports work-life balance.</li></ul>
<ul><li>Modern Flexibility: Onsite or hybrid work options with flexible start and end times.</li></ul>
<ul><li>Benefits:</li></ul>
<ul><li>Annual performance bonus + potential equity awards</li>
<li>25 days off (PTO + holidays)
</li><li>100% employer-paid health &amp; dental coverage (employee) , 70% coverage for dependents</li>
<li>Health savings account (HSA) with employer contribution, optional FSA</li>
<li>401(k) with company match</li>
<li>Paid parental leave, short and long-term disability, and life insurance</li>
<li>100% employer-paid parking or Metro Transit pass</li>
<li>Voluntary vision coverage
</li><li>Employee Assistance Program (EAP)</li>
</ul></div>Key Responsibilities
<ul><li>Draft and edit compelling web marketing copy</li><li>
Develop and implement search engine optimization (SEO) and paid search strategies to achieve top rankings against competitors</li><li>
Plan, execute, and measure digital and email marketing campaigns to build brand awareness, generate leads, and drive customer engagement</li><li>
Create and manage digital assets and technical content across platforms such as LinkedIn, Facebook, YouTube, and others</li><li>
Track and analyze the performance of campaigns and customer data, providing insights to the team and recommending opportunities to improve our customer experience
</li></ul>Minimum Qualifications
<ul><li>Bachelor's degree in marketing, Advertising, Communications, or related field</li><li>
Prior Marketing experience</li><li>
Technology systems, internet and social media savvy &ndash; preferably experience with WordPress (CMS), Microsoft Dynamics 365 Customer Relationship Management (CRM), Adobe products such as Illustrator, Marketing Automation Platforms, and Email Marketing Services</li><li>
Familiarity with statistics and online advertising metrics</li><li>
Experience with Google Ads, Facebook and LinkedIn ads, and emerging digital channels</li><li>
Ability to work independently while thriving in a collaborative team environment.</li></ul>
Preferred Qualifications
<ul><li>Proven marketing content writing proficiency</li><li>
SEO certification or advanced SEO training</li><li>
Prior agency or software industry marketing experience</li></ul>
Job Details
Job Type: Full-time
Location: Downtown Minneapolis, in the Barrel House boutique office building overlooking the Mississippi River and Stone Arch Bridge. 100% company-paid parking or bus passes available
Schedule: Monday&ndash;Friday; primarily on-site with occasional hybrid/remote work at the supervisor's discretion.
Additional Requirements
Successful completion of:
<ul><li>Criminal background check</li>
<li>Verification of employment history, education, and licenses</li>
<li>Talent and skills assessment</li>
<li>Must be legally authorized to work in the U.S. without present or future sponsorship (e.g., H-1B, L-1, TN). Candidates on or for CPT/OPT are ineligible.</li>
</ul>Salary $70,000&ndash;$80,000 annually, depending on experience, qualifications, and skill set.
Itasca Consulting Group, Inc., is an equal opportunity employer, a drug-free workplace, and complies with ADA regulations as applicable.
To apply, please submit your cover letter and CV.</div>

Marketing Specialist

Join Itasca Consulting Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Itasca Consulting Group

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Marketing Specialist