Qureos Mentor

ITC Limited

<div>
 
 
 
 Job Title :
 
 
 
 
 Brand Manager
 
 
 
 
 Reports to :
 
 
 Senior Brand Manager
 
 
 
 
 
 
 
 Key Deliverables :
 
 
 
 
 
 
 
 
 Brand Planning and Strategy
 
 
 
 - Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy
 
 
 
 
 
 
 Brand Communication
 
 
 
 - Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch
 
 
 
 
 
 
 New Product Development and Launch
 
 
 
 - Understand scope for new products/variants vis-&agrave;-vis target market/geography/segment and provide brief to PD team
 
 
 - Coordinate for CPT and analyze CPT results along with financial viability
 
 
 
 
 
 
 Business Planning and delivery
 
 
 
 - Analyze product performance SKU/Geography wise, forecast sales, review return on marketing spends
 
 
 
 
 
 
 Packaging Development
 
 
 
 - Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test
 
 
 
 
 
 
 Market Research
 
 
 &ndash; design and analysis
 
 
 
 - Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output
 
 
 
 
 
 
 Trade promotion and media implementation
 
 
 
 - Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative
 
 
 - Conceptualize trade promotion schemes and identify and negotiate with vendors
 
 
 
 
 
 
 
 Knowledge
 
 
 
 
 -Market research principles and statistical tools
 
 
 - Media platforms &ndash; Digital, Social, Print and event designs
 
 
 - Brand management and communication
 
 
 - Knowledge of channels, sales operations
 
 
 
 
 
 
 
 Competencies
 
 
 
 
 -Strong analytical ability - Innovate
 
 
 &ndash; (Create new and different) - Deal with ambiguous environment
 
 
 - Measure outcomes and connect with action
 
 
 - Collaborate with multiple stakeholders
 
 
 - Strong Presentation skills
 
 
 
 
 
 
 
 Experience and Educational qualification
 
 
 
 
 -MBA (Marketing) from premier campuses
 
 
 - 2 to 5 Years of Work Experience
 
 
 -Minimum 2 Years of Experience in brands
 
 
 - Candidate should have handled brands/sub brands independently
 
 
 - Independently managed product launches, media campaigns
 
 
 - Experience of sales is desirable
 
 
 
 
 
 
 
 Personal Attributes
 
 
 
 
 -High degree of creativity
 
 
 - High result orientation
 
 
 - High energy and passion towards their product speciality
 
</div>

Brand Manager

Join ITC Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

ITC Limited

ABOUT_COMPANY

Brand Manager