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KOKA SOFTWARE TECHNOLOGY PRIVATE LIMITED

Job Description: Digital Marketing ManagerPosition OverviewThe Digital Marketing Manager is responsible for planning, developing, implementing, and managing the company&rsquo;s digital marketing strategy. The role focuses on enhancing brand visibility, driving online traffic, generating leads, and improving engagement across digital platforms. This position demands a strategic mindset, creativity, and a strong understanding of digital marketing tools and analytics.Key Responsibilities<ul><li>Digital Marketing Strategy Development</li><li>Develop and execute comprehensive digital marketing strategies aligned with business goals.</li><li>Identify target audiences and create tailored campaigns to reach them effectively.</li><li>Stay updated with digital marketing trends and adapt strategies accordingly.</li><li>Campaign Management</li><li>Plan and oversee digital advertising campaigns across platforms like Google Ads, Facebook, LinkedIn, and Instagram.</li><li>Manage budgets and optimize campaigns for maximum ROI.</li><li>Conduct A/B testing and analyze performance metrics to refine campaigns.</li><li>Content Marketing</li><li>Collaborate with the content team to create engaging blogs, videos, and social media posts.</li><li>Develop and manage a content calendar for consistent online presence.</li><li>Optimize content for SEO to improve search engine rankings.</li><li>Social Media Management</li><li>Oversee the company&rsquo;s social media accounts and strategy.</li><li>Engage with followers, respond to comments, and build an online community.</li><li>Track and analyze social media metrics to improve engagement.</li><li>Email Marketing</li><li>Plan and execute email campaigns to nurture leads and retain customers.</li><li>Segment email lists and personalize content for targeted marketing.</li><li>Analyze email performance metrics to optimize future campaigns.</li><li>Analytics and Reporting</li><li>Monitor website traffic, user behavior, and campaign performance using tools like Google Analytics.</li><li>Prepare monthly reports highlighting key metrics, insights, and recommendations.</li><li>Use data to make informed decisions and improve overall strategy.</li><li>Team Collaboration</li><li>Work closely with the sales, product, and design teams to ensure alignment on campaigns.</li><li>Manage and mentor a team of digital marketing professionals.</li><li>Coordinate with external agencies and vendors as needed.</li></ul>Key Skills and Competencies<ul><li>Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, and content marketing).</li><li>Proficiency in tools like Google Ads, Google Analytics, HubSpot, SEMrush, and social media platforms.</li><li>Creative thinking and problem-solving skills.</li><li>Strong project management and organizational skills.</li><li>Excellent written and verbal communication skills.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (MBA preferred).</li><li>5+ years of experience in digital marketing, with at least 2 years in a managerial role.</li><li>Proven track record of successful digital campaigns and achieving ROI targets.</li></ul>Work Environment and Requirements<ul><li>Ability to work in a fast-paced environment and handle multiple projects simultaneously.</li><li>Flexibility to adapt to new technologies and tools.</li><li>Basic knowledge of HTML/CSS and website management is a plus.</li></ul>Performance Metrics<ul><li>Growth in website traffic and lead generation.</li><li>Campaign ROI and conversion rates.</li><li>Social media engagement and follower growth.</li><li>Email open rates and click-through rates.</li></ul>Contact -9150661834Mail ID- hr@kokatechnology.comJob Type: Full-timePay: &#8377;25,000.00 - &#8377;50,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Food provided</li><li>Health insurance</li><li>Provident Fund</li></ul>Experience:<ul><li>total work: 5 years (Preferred)</li></ul>Work Location: In person

Digital Marketing Manager

Join KOKA SOFTWARE TECHNOLOGY PRIVATE LIMITED and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

KOKA SOFTWARE TECHNOLOGY PRIVATE LIMITED

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Digital Marketing Manager