Qureos Mentor

KRANK

Position: Senior Marketing Lead
 Location: Karachi, Pakistan
 
About the Role: 
As Krank continues to expand, we are seeking a dynamic Senior Marketing Lead to assist with leading our marketing function. This is a hands-on leadership role with oversight of the marketing strategy, execution, and performance. The ideal candidate will thrive in a fast-paced, global B2B technology environment (SaaS/Marketplace) and will be responsible for driving growth, increasing brand visibility, and generating qualified leads through innovative and data-driven campaigns.
 
This individual will assist with the oversight of the marketing department and take full responsibility for planning, executing, and optimizing our marketing efforts. They will manage a team of senior professionals, mentor subordinates, and foster a high-performance, collaborative team culture. The role requires someone who can balance strategic vision with hands-on execution and who is passionate about delivering measurable results that align with company goals.
 
We are specifically looking for someone with experience in both small and large organizations, ideally within the technology sector. A strong background in B2B and SaaS marketing is essential, as is the ability to lead cross-functional collaboration across product, sales, and leadership teams. The candidate will be responsible for managing all areas of the marketing mix, including public relations, digital and social campaigns, corporate events, performance marketing, and complete campaign life cycles. They will also be expected to set and monitor KPIs, take ownership of marketing budgets, and identify new growth opportunities across platforms and channels.
 
This is a unique opportunity to join an ambitious company at the forefront of digital transformation in B2B marketplaces with a huge opportunity for career progression. If you’re a high-energy, results-oriented marketing leader who is ready to make a meaningful impact, we would love to hear from you.
 
Key Responsibilities: 
<ul>
<li>Develop and execute a comprehensive marketing strategy across digital, social, PR, events, and performance channels to drive traffic, leads, and conversions.</li>
<li>Lead demand generation using Account-Based Marketing, SEO, SEM, paid media, email, events, and referral programs.</li>
<li>Create high-quality content (blogs, ad copies, organic posts) that resonates with target audiences and elevates Krank’s brand presence.</li>
<li>Own and manage the full marketing funnel—from website optimization and paid campaign management to lead nurturing and analytics.</li>
<li>Analyze KPIs and ROI using analytics tools; leverage insights to iterate, improve, and scale growth initiatives.</li>
<li>Build and manage the marketing tech stack (HubSpot, automation tools, analytics, testing platforms) for maximum efficiency and scalability.</li>
<li>Collaborate cross-functionally with sales, product, and leadership teams to align marketing with business goals.</li>
<li>Oversee agencies, freelancers, and budgets to deliver measurable outcomes.</li>
<li>Stay ahead of industry trends, competitor activities, and emerging technologies to position Krank as a market leader.</li>
<li>Foster a culture of experimentation, innovation, and data-driven decision-making.</li>
</ul>
What We Are Looking For: 
<ul>
<li>7+ years of marketing experience, including 3+ years in a leadership role.</li>
<li>Proven track record in B2B marketing, preferably within SaaS, online marketplaces, or technology companies.</li>
<li>Expertise in performance marketing (SEO, SEM, paid campaigns), demand generation, and brand building.</li>
<li>Strong copywriting and storytelling skills for multi-channel campaigns.</li>
<li>Proficient in analytics and data-driven decision-making to optimize campaigns and performance.</li>
<li>Hands-on experience with HubSpot (or similar CRM/automation tools) and growth marketing tech stacks.</li>
<li>Track record of working with small & large organisations.</li>
<li>Strategic and execution-focused leader who can manage ambiguity, lead teams, and deliver results.</li>
<li>Experience managing agencies, freelancers, and cross-functional teams.</li>
</ul>

Senior Marketing Lead

Position: Head of Marketing
 
Location: Karachi, Pakistan
 
About the Role: 
Krank is seeking an experienced and adaptable Head of Marketing to spearhead and elevate our marketing strategy as we continue to expand. This senior position will oversee all marketing functions and lead our marketing team to drive growth, increase brand visibility, and deliver impactful, data-driven campaigns. The ideal candidate will be a hands-on, results-oriented leader with a strong background in B2B technology, particularly SaaS and marketplaces, and a proven track record of scaling marketing operations.
 
As the Head of Marketing, you will be responsible for developing and executing a comprehensive, global marketing strategy across all channels—including digital, social, PR, and performance marketing. You’ll also take full ownership of the marketing budget, KPIs, and long-term growth opportunities, ensuring all marketing efforts align with company goals. You’ll lead a team of senior professionals, mentor your direct reports, and drive a culture of collaboration, innovation, and performance within the marketing department.
 
This is a high-impact, strategic leadership role that requires someone who can both set a vision and roll up their sleeves to drive results. If you’re passionate about marketing in the B2B tech space and are ready to lead a growing organization into its next stage of success, we would love to hear from you.
 
Key Responsibilities: 
<ul>
<li>Lead Marketing Strategy: Develop and execute an integrated marketing strategy across all key channels, including digital, social media, PR, events, and performance marketing, to drive traffic, leads, and revenue.</li>
<li>Demand Generation: Own and drive demand generation strategies using Account-Based Marketing (ABM), SEO, SEM, paid media, email marketing, events, and referral programs.</li>
<li>Content Leadership: Oversee content strategy and creation, including high-quality blogs, ad copy, social media posts, and case studies, ensuring content resonates with target audiences and elevates the brand.</li>
<li>Full Funnel Management: Manage the entire marketing funnel, from awareness to conversion, with a focus on website optimization, lead nurturing, and optimizing the customer journey.</li>
<li>Analytics & Optimization: Leverage analytics tools to track KPIs, ROI, and campaign performance. Use data-driven insights to continuously iterate and improve marketing initiatives for scalability and growth.</li>
<li>Marketing Technology: Oversee the marketing tech stack (e.g., HubSpot, automation tools, analytics platforms), ensuring maximum efficiency, integration, and effectiveness of all marketing systems.</li>
<li>Cross-functional Collaboration: Work closely with sales, product, and leadership teams to align marketing efforts with overarching business goals and customer needs.</li>
<li>Budget & Agency Management: Manage the marketing budget, track spending, and work with agencies and freelancers to deliver high-impact campaigns with measurable results.</li>
<li>Innovation & Thought Leadership: Stay on top of industry trends, competitive landscape, and emerging technologies to keep Krank ahead of the curve and position the company as a market leader in the B2B tech space.</li>
<li>Leadership & Team Development: Lead, mentor, and grow a high-performing marketing team, fostering a collaborative and innovative work environment.</li>
</ul>
What We Are Looking For: 
<ul>
<li>10+ years in marketing, with 3+ years in leadership roles.</li>
<li>Proven success in B2B tech/SaaS/marketplaces.</li>
<li>Strong background in demand generation, performance marketing, and brand building.</li>
<li>Hands-on leader with both strategic and execution capabilities.</li>
<li>Skilled in SEO/SEM, paid media, email marketing, and large-scale digital campaigns.</li>
<li>Excellent storytelling and copywriting abilities.</li>
<li>Proficiency with CRM and growth tools (HubSpot, automation, analytics).</li>
<li>Experience managing budgets, agencies, and cross-functional teams.</li>
<li>Data-driven mindset with a focus on measurable outcomes.</li>
<li>Track record of scaling marketing operations and building high-performing teams.</li>
</ul>
Why Join Us?
 
This is an exciting opportunity to lead the marketing function at a rapidly growing company at the forefront of digital transformation in B2B marketplaces. With the potential for career growth, you will have the chance to shape the future of Krank’s marketing efforts while driving meaningful, data-backed results. If you're a high-energy, results-driven marketing leader, this is the place to make a real impact.

Head of Marketing

Join KRANK and explore 2   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

KRANK

ABOUT_COMPANY

Senior Marketing Lead

Head of Marketing