Qureos Mentor

Labconco Corporation

<div>Description: 
Labconco is seeking an experienced Website Manager to join our Marketing team. If you&rsquo;re passionate about digital strategy, user experience, and optimizing web platforms that support innovation in science and technology, this role is for you. In this position, you&rsquo;ll lead the management, and optimization of Labconco&rsquo;s web presence&mdash;from driving traffic to enhancing the customer journey across our digital ecosystem.
What You&rsquo;ll Bring:<ul><li>
Bachelor&rsquo;s degree in Computer Science, Marketing, Business, or relevant field.</li><li>
Experience managing enterprise-level websites (such as Contentful and Magento), or headless CMS platforms.</li><li>
Familiarity with digital tools including HTML, CSS, JavaScript, Photoshop, Illustrator, InDesign, and CRM platforms.</li><li>
A solid understanding of B2B digital marketing strategies.</li><li>
Excellent communication, analytical, and technical problem-solving skills.</li><li>
Ability to work on-site in Kansas City and collaborate across teams.</li></ul> 
Why Labconco?
At Labconco, we are driven by a mission to create tools that help scientists solve the world's greatest challenges. As a part of our team, you&rsquo;ll work in a culture that values innovation, collaboration, and making a difference. We offer competitive compensation, benefits, and the opportunity to grow your digital career while supporting meaningful scientific work.
Responsible for maintaining and growing engagement on the company&rsquo;s website platforms including but not limited to updating content, developing pages and digital assets for new product launches and features, ongoing website SEO and digital assets for campaigns.
Requirements:

Essential Duties and Responsibilities 
<ul><li>Manage and configure content across integrated, headless CMS platforms e.g. Contentful and Magento (Adobe Commerce Cloud), while supporting digital products and marketing initiatives.</li><li>
Analyze digital traffic and user behavior, extract actionable insights, and collaborate with team members to implement strategies that enhance SEO/GEO improvements, email nurturing campaigns, social media engagement, and other digital marketing initiatives.</li><li>
Identify and implement web search engine and generative AI optimization best practices.</li><li>
Research and share emerging digital trends and technologies with the team to support innovation where appropriate.</li><li>
Conduct multivariate web testing where practical, and provide results to management.</li><li>
Assist in establishing, documenting and communicating processes for efficient digital operations.</li><li>
Maintain professional relationships with internal and external resources work closely with external vendors for website development and maintenance.</li><li>
Monitor, maintain, and promptly respond to correspondence.</li></ul>
Nice to have/bonus:<ul><li>
Oversee and maintain division microsites and marketing landing pages built on platforms such as WordPress and Salesforce Account Engagement.</li><li>
Develop and execute email marketing campaigns using Salesforce Account Engagement (formerly Pardot), including content creation, audience segmentation, and performance tracking.</li><li>
Execute and optimize digital marketing campaigns across all channels, leveraging CRM and marketing automation; track and report performance metrics (ROI, KPIs).</li><li>
Assist in evaluating customer research, market conditions and competitor data to ensure digital activities and messaging are driving business.</li></ul>
Benefits<ul><li>
PTO, 9 paid holidays, Medical, HSA, FSA, Dental, Vision, 401k (Traditional and Roth), Company paid life insurance, LTD &amp; STD.</li></ul>
EOE/M/F/Vet/Disabled</div>

Website Manager

Join Labconco Corporation and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Labconco Corporation

ABOUT_COMPANY

Website Manager