Qureos Mentor

L'ATELIER de Joel Robuchon Miami

<div><div><b>Reporting Structure</b>: Reports to Executive Vice President, Marketing &amp; Communications<div><b>
Direct Report</b>: Marketing + Programming Coordinator</div><div></div><div><b><br>
Role Overview</b>: The Marketing Director is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO&rsquo;s and The Bastion Collection&rsquo;s brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand, while driving results across dining, restaurant and event programming.</div><div></div><div><b><br>
Cross-Functional Leadership</b></div><ul><li>Act as the primary liaison between The Bastion Collection&rsquo;s corporate marketing Department and on-property operations, culinary, and membership teams.</li><li>Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.</li><li>Work with building management and external partners to ensure seamless integration of Seia + the Cafe into the broader community.</li></ul><div></div><div><b><br>
Brand Strategy &amp; Content Oversight</b></div><div>
 Set the overarching content and social strategy for restaurant and club, including key campaigns, chef storytelling, and cultural programming. Approve monthly content calendars, ensuring alignment with brand voice and objectives.</div><ul><li>Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights.</li></ul><div></div><div><b><br>
Email Marketing &amp; CRM</b></div><ul><li>Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.</li><li>Oversee CRM (SevenRooms) strategy, segmentation, and reporting</li><li>Evaluate campaign performance and optimize future efforts.</li></ul><div></div><div><b><br>
Digital Marketing</b></div><ul><li>Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.</li><li>Oversee SEO strategy and ensure best practices across platforms.</li><li>Ensure the website reflects brand standards; approve major updates and content direction.</li></ul><div></div><div><b><br>
Partnerships, Programming &amp; Events</b></div><ul><li>Ideation and strategy for brand partnerships, seasonal activations, and programming events.</li><li>Ensure programming reinforces Seia&rsquo;s positioning at the intersection of culinary, culture, and community.</li><li>Approve all external-facing assets tied to partnerships and activations.</li></ul><div></div><div><b><br>
PR &amp; Media</b></div><ul><li>Support in shaping press strategy in collaboration with agency partners.</li><li>Approve press materials, manage media relationships, and oversee press visits.</li></ul><div></div><div><b><br>
Creative &amp; Collateral Oversight</b></div><ul><li>Approve and direct all collateral (menus, event signage, invitations, partnership assets).</li><li>Ensure creative consistency across print, digital, and on-site brand touchpoints.</li><li>Oversee coordination of photo/video shoots.</li></ul><div></div><div><b><br>
Membership Communications</b></div><ul><li>Oversee tone, strategy, and approval of all member communications (email, digital, in-app).</li><li>Partner with Bastion, Membership and F&amp;B teams to formulate membership programming strategy.</li><li>Approve communications calendar and ensure alignment with overall Seia strategy.</li></ul></div>
INDMANAGE</div>

Marketing Manager

Join L'ATELIER de Joel Robuchon Miami and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

L'ATELIER de Joel Robuchon Miami

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Marketing Manager