Qureos Mentor

Lava Island

<div>Position Summary

Lava Island is seeking a Senior Creative Director (SCD) to define, shape, and lead the brand&rsquo;s creative vision across all guest, employee, and partner touchpoints. This is a foundational leadership role that combines strategic direction with hands-on execution, ensuring Lava Island stands out as a visually distinctive, engaging, and cohesive brand experience.

The SCD will serve as the organization&rsquo;s top creative and marketing leader, building the bridge between brand strategy, guest experience, and business goals. Initially operating as both a creator and director, the SCD will oversee design, content, and media execution while establishing scalable systems, workflows, and a creative culture. Over time, this role will evolve into building and mentoring a high-performing creative and marketing team. 
Key Responsibilities

Creative Strategy &amp; Direction
<ul>
<li>Translate Lava Island&rsquo;s brand strategy into compelling creative campaigns, assets, and guest experiences. 
</li>
<li>Establish and enforce brand standards, style guides, and creative principles to ensure consistency across all platforms. 
</li>
<li>Direct the development of campaign concepts, brand storytelling, and multimedia content that align with sales, guest engagement, and operational objectives. 
</li>
<li>Provide creative leadership to ensure all touchpoints&mdash;digital, social, video, print, in-park, and employee-facing&mdash;reflect the Lava Island brand.</li> 
</ul>
Design &amp; Asset Production
<ul>
<li>Design and produce a wide range of digital, print, video, social, and in-park assets, balancing speed and quality. 
</li>
<li>Oversee website design, UX improvements, and content strategy, ensuring functionality and brand alignment. 
</li>
<li>Lead the creation of internal-facing materials (recruitment campaigns, training guides, employee engagement resources). 
</li>
<li>Build and maintain a centralized, scalable asset library for efficient reuse and consistency across locations.</li> 
</ul>
Brand &amp; Marketing Integration
<ul>
<li>Partner with senior leadership to align creative execution with marketing, guest conversion, and revenue goals. 
</li>
<li>Support paid media campaigns, email marketing, promotions, and partnerships, ensuring a unified brand voice and measurable impact. 
</li>
<li>Monitor performance data, ROI, and analytics to refine creative approaches and maximize campaign effectiveness. 
</li>
<li>Collaborate with operations, guest experience, and HR to integrate creative into guest touchpoints and employee culture.</li> 
</ul>
Leadership &amp; Department Growth
<ul>
<li>Act as the leader of Lava Island&rsquo;s creative/marketing department, defining structure, workflows, and long-term vision. 
</li>
<li>Mentor and develop hybrid creative and marketing talent, fostering a culture of excellence, innovation, and collaboration. 
</li>
<li>Define and scope future department roles (design, video, social, influencer, marketing management). 
</li>
<li>Establish processes for scaling creative operations as Lava Island grows regionally and nationally.</li> 
</ul>
Qualifications

Required
<ul>
<li>7+ years of progressive experience in creative direction, design, or brand leadership (4+ years in a senior or lead role). 
</li>
<li>Demonstrated success building and leading creative campaigns across digital, social, video, and print channels. 
</li>
<li>Strong portfolio showcasing design excellence, brand storytelling, and measurable business impact. 
</li>
<li>Proven ability to balance hands-on creative execution with strategic oversight and team leadership. 
</li>
<li>Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere), video production/editing tools, and emerging design platforms. 
</li>
<li>Experience establishing creative or marketing teams/departments from the ground up. 
</li>
<li>Strong collaboration and communication skills, with the ability to influence and align cross-functional stakeholders.</li> 
</ul>
Preferred
<ul>
<li>Knowledge of marketing analytics, performance tracking, and creative optimization. 
</li>
<li>Comfortable in high-growth, entrepreneurial environments, with the ability to adapt quickly and set structure amidst change.</li> 
</ul>
Success Metrics
<ul>
<li>Strength and consistency of Lava Island&rsquo;s brand identity across all channels. 
</li>
<li>Quality, creativity, and on-time delivery of campaigns and design assets. 
</li>
<li>Measured impact of creative work on guest engagement, conversion rates, and campaign ROI. 
</li>
<li>Development of a scalable creative infrastructure and asset library.</li> 
</ul>
Successful recruitment, onboarding, and mentorship of creative/marketing team members</div>

Senior Creative Director

Join Lava Island and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Lava Island

ABOUT_COMPANY

Senior Creative Director