Qureos Mentor

Legal Management Group

<div>Job Title: Chief Marketing Officer (CMO)

Location: 100% In-Office 
Reports To: CEO 
Company: Premier California Personal Injury Law Firm 


About the Firm

We are a high-performance, data-driven personal injury law firm serving clients across California. With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results. We're seeking a Chief Marketing Officer (CMO) who can drive lead generation, intake performance, and strategic marketing growth at scale&mdash;while leading a diverse team with excellence and accountability. 


Position Summary

The CMO will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably PI law) and understands how to convert leads into cases efficiently through well-managed intake systems.

This is a high-impact, in-office leadership role at the firm&rsquo;s California headquarters, where close collaboration, accountability, and execution speed are paramount. 


Key Responsibilities

Marketing Strategy &amp; Execution
<ul>
<li>Own and execute the firm&rsquo;s full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).</li>
<li>Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.</li>
<li>Manage external vendors, advertising partners, and agencies with strict performance oversight.</li>
<li>Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.</li>
</ul>
Intake &amp; Conversion Management
<ul>
<li>Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.</li>
<li>Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.</li>
<li>Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.</li>
</ul>
Data &amp; Performance Optimization
<ul>
<li>Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.</li>
<li>Use marketing analytics and performance data to guide decision-making and optimize channel spend.</li>
<li>Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.</li>
<li>Drive a culture of testing, measurement, and continuous improvement.</li>
</ul>
Team Leadership &amp; In-Office Culture
<ul>
<li>Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.</li>
<li>Establish and enforce high-performance standards across all marketing and intake staff.</li>
<li>Foster a collaborative, driven, and execution-focused team culture.</li>
<li>Develop hiring, training, and coaching systems to continually uplevel talent across both departments.</li></ul> 


Required Qualifications
<ul>
<li>7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.</li>
<li>5+ years in a leadership role managing both marketing and operations teams.</li>
<li>Strong preference for candidates with experience in Personal Injury law or legal marketing.</li>
<li>Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).</li>
<li>Proven success in managing intake performance and lead conversion in a high-volume environment.</li>
<li>Exceptional analytical skills; ability to derive insight from data and optimize accordingly.</li>
<li>Strong leadership presence; capable of driving urgency, accountability, and performance in-person.</li>
<li>Hands-on, execution-focused approach with high attention to detail.</li></ul> 


Preferred Tools &amp; Systems Experience
<ul>
<li>Filevine, Lead Docket (or similar CRM/intake software)</li>
<li>Google Analytics, Looker Studio, or Tableau</li>
<li>CallRail or call tracking software</li>
<li>RingCentral, Time Doctor, and Google Workspace</li>
<li>Experience integrating marketing automation with intake workflows</li></ul> 


Why Join Us?
<ul>
<li>In-office executive leadership with real impact on the firm's growth trajectory</li>
<li>Direct line to CEO and decision-making influence across departments</li>
<li>Performance-first culture built on data, accountability, and excellence</li>
<li>Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets</li></ul></div>

Chief Marketing Officer - Personal Injury Law Firm

Join Legal Management Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Legal Management Group

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Chief Marketing Officer - Personal Injury Law Firm