Qureos Mentor

L'ETO Group

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 About L&rsquo;ETO Group
 
 
 
 L&rsquo;ETO Group was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by an iconic dessert selection. Inspired by the core elements of summer&mdash;freshness, vibrance, and warmth&mdash;we&rsquo;ve grown from a single caf&eacute; in Soho into 40+ locations across the UK, UAE, Saudi Arabia, Qatar, and beyond. Joining L&rsquo;ETO means being part of a global brand where creativity, ownership, and hospitality come together to create unforgettable experiences.
 
 
 
 
 
 
 The Role
 
 
 
 We&rsquo;re seeking an in-house Social Media &amp; Content Manager to partner with our Social Media Executive.
 
 
 
 Fluency in Russian is a huge advantage.
 
 
 
 
 
 
 You&rsquo;ll own the social strategy and day-to-day execution for @pastamamma.official, @letocaffe.official and @memoriescoffeeco. This hands-on role lets you shape our online voice, drive engagement, and build community from the inside out.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 Strategy &amp; Planning
 
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 Develop and own a comprehensive social media strategy for @pastamamma.official, @memoriescoffeeco, as well as supporting content initiatives for @letocaffe.official (defining core content themes, establishing a consistent posting schedule, and setting measurable growth objectives).
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 Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.
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 Content Creation &amp; Production
 
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 Shoot, edit, and publish Reels, Stories, static posts, and other on-brand content.
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 Coordinate all aspects of photo/video shoots&mdash;working with chefs, restaurant managers, and the Social Media Executive on creative direction and talent coordination.
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 Community Management
 
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 Engage daily with followers: respond to comments, DMs, and mentions promptly and on-brand.
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 Monitor sentiment, highlight user-generated content, and flag emerging trends or issues.
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 Influencer &amp; Partner Relations (with PR Agency)
 
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 In partnership with our PR agency, identify, vet, and reach out to local influencers and content creators.
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 Collaborate with the PR agency to negotiate partnerships, manage deliverables, and track performance metrics.
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 Cross-Functional Collaboration You&rsquo;ll work closely with:
 
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 Marketing Team &ndash; aligning social campaigns with wider promotions and PR activities
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 Creative &amp; Design &ndash; on asset development, post-production, and visual consistency
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 Operations &ndash; syncing on menus, new openings, and in-store activations
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 External Vendors &ndash; including influencers, photographers, and video producers
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 You Might Be a Fit If You Have:
 
 
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 3+ years&rsquo; hands-on experience in social media and content creation for hospitality, F&amp;B, or lifestyle brands (agency or in-house)
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 Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends, and ad formats
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 Excellent copywriting skills and a keen eye for visual storytelling
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 Basic proficiency with editing tools (Canva, CapCut)
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 Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
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 Fluency in English; Russian is a plus.
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 What We Offer
 
 
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 Official full-time employment with competitive salary
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 Comprehensive medical insurance
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 Employee discounts across all L&rsquo;ETO Group concepts
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 Dynamic, collaborative culture with clear paths for growth
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 Exposure to a leading regional brand&mdash;and the opportunity to shape its social voice every day
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 📩 Share your portfolio at elena.korneva@letocaffe.com or message us directly on LinkedIn.
 
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Social Media Manager

Join L'ETO Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

L'ETO Group

ABOUT_COMPANY

Social Media Manager