Qureos Mentor

LifeSight Technologies Private Limited

<div><div><b>Lead Marketing</b></div><div></div><div><b><br>
About Us</b></div><div></div><div><br>
Factori.ai is the Real&#8209;World Intelligence Cloud for enterprises who use external physical world data and insights to makze better decisions. We transform signals from the physical world&mdash;events, weather, traffic, mobility, economics, property, retail sales indices, and market/brand attention&mdash;into easily consumable external data solutions that can be used for a variety of use cases.</div><div></div><div><br>
We deliver through APIs, cloud data shares, and marketplaces and support GIS distribution. Our privacy&#8209;first approach and trusted methodologies make us procurement&#8209;ready for the world&rsquo;s most demanding data teams.</div><div></div><div><b><br>
Roles &amp; Responsibilities<br>
</b></div><div></div><br>
<div>We&rsquo;re hiring a Head of Marketing to own category creation, product marketing, demand generation, and partner/marketplace marketing&mdash;from narrative to revenue pipeline. You will position Factori as the leading real-world intelligence data provider for external signals and forecasting, build a lean team, and create a repeatable motion that turns trials  PQLs  PoVs  wins, while reinforcing our trust and privacy leadership.</div><div></div><div><b><br>
What you will do</b></div><div></div><ul><li><br>
Harness our position in the location intelligence industry to drive demand for our data solutions and future product roadmap.</li><li>Translate complex data/ML products designed for enterprise data teams into crisp positioning and proof&#8209;driven stories.</li><li>Build a content engine (notebooks, ROI models, case studies) that converts quickly.</li><li>Orchestrate marketplaces, partners, and ABM to create predictable pipelines.</li><li>Champion our trust narrative (privacy, provenance, data quality, SLOs).</li></ul><div></div><div><b><br>
Roles &amp; Responsibilities<br>
</b></div><div></div><br>
<div>Category, Positioning &amp; Messaging</div><div></div><ul><li><br>
Define and own the Real&#8209;World Intelligence category and value pillars: Accuracy, Trust/Safety, Speed to value, Explainability, Procurement&#8209;native.</li><li>Build persona/vertical messaging (Data/ML leaders, Operations, CIO/Sec, Developers) and objection handling (privacy/leakage, &ldquo;we already have events/weather,&rdquo; &ldquo;we&rsquo;ll build it&rdquo;).</li></ul><div></div><div><br>
Product Marketing (PMM)</div><div></div><ul><li><br>
Plan and execute launches for our data feeds, APIs and platform products.</li><li>Produce collateral that moves deals: solution briefs, one&#8209;pagers, decks, demos, calculators, and &ldquo;How to Buy&rdquo; (marketplaces, clean rooms).</li></ul><div></div><div><br>
Demand Generation &amp; Growth Ops</div><div></div><ul><li><br>
Own the funnel: trial  PQL  PoV  win; instrument and optimize conversion rates, and payback.</li><li>Run multi&#8209;channel marketing programs: SEO on technical topics, LinkedIn, webinars/workshops, newsletters, performance/retargeting (developer&#8209;friendly), and email nurtures.</li><li>Stand up ABM for enterprise ICPs; partner tightly with SDR/AE on intent signals and PoV acceptance criteria.</li></ul><div></div><div><br>
Marketplace &amp; Partner Marketing</div><div></div><div><br>
 Optimize marketplace listings for conversion; drive private offers and co&#8209;sell motions with partners; manage MDF/co&#8209;marketing calendars.  Coordinate GIS channels (Esri/CARTO) with clear solution stories and &ldquo;Transfer to warehouse&rdquo; playbooks.</div><div></div><div><br>
Trust, Brand &amp; Communications</div><div></div><ul><li><br>
Operate the Trust Center narrative across web, docs, and sales assets (coverage maps, quality flags, provenance, incidents/SLOs).</li><li>Build analyst/press relationships; secure quotes, coverage, and case studies with measurable ROI.</li></ul><div></div><div><br>
Sales &amp; Customer Enablement</div><div></div><ul><li><br>
Deliver talk tracks, battlecards, competitive briefs, discovery guides, and the PoV sales kit</li><li>Partner with CS on adoption/expansion campaigns.</li></ul><div></div><div><br>
Team, Budget &amp; Martech</div><div></div><ul><li><br>
Hire, mentor, and lead a lean team: PMM/Content, Growth Ops, Design/Brand.</li><li>Own the stack CRM, attribution, website, analytics, budgets, and vendor/agency relationships.</li></ul><div></div><div><b><br>
What You Should Have Must&#8209;Haves<br>
</b></div><div></div><br>
<ul><li>5-7 years in B2B marketing with 2&ndash;4+ years leading PMM/Growth as a player&#8209;coach in an early&#8209;stage or growth stage tech company.</li><li>Proven success marketing APIs or data products to data scientists, ML engineers, analytics leaders, and operations stakeholders.</li><li>Hands&#8209;on experience with cloud marketplaces (Snowflake, Databricks, AWS ADX): listings, trials, and private offers; partner co&#8209;marketing.</li><li>Demonstrated ability to ship technical content that converts (notebooks, tutorials, ROI calculators, case studies) and to drive trial  PQL  PoV motions.</li><li>Working fluency with time&#8209;series/forecasting concepts (MAPE/WAPE, exogenous features, prediction intervals) and developer&#8209;first DX.</li><li>Metrics&#8209;driven operator: funnel analytics, attribution, experimentation/A&#8209;B testing, forecast and budget ownership.</li><li>Excellent written and verbal storytelling; comfortable explaining privacy, data quality, and provenance plainly.</li><li>Low&#8209;ego collaborator who partners tightly with Product, Sales/SE, CS, and Partnerships.</li></ul><div></div><div><b><br>
What&rsquo;s in it for you:</b></div><div></div><div><br>
As a team, we are concerned with not only the growth of the company but each other&rsquo;s personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make people&rsquo;s lives easier, our team also bonds over our shared love for all kinds of tea, movies &amp; fun-filled Friday events with a prioritizing healthy work-life balance.<br>
</div><div></div><br>
<div>1. Working for one of the fastest-growing and successful MarTech companies in times
</div><div>2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products.
</div><div>3. Enjoy working in small teams and a non-bureaucratic environment</div><div>
4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization.
</div><div>5. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career.
</div><div>6. Great benefits - apart from competitive compensation &amp; benefits.<br>
</div><div></div><br>
<div>Above all - a &ldquo;fun&rdquo; working environment.
</div><div>Team Vibes &amp; Real Talk</div></div><div></div>

Lead Marketing

Join LifeSight Technologies Private Limited and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

LifeSight Technologies Private Limited

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Lead Marketing