Qureos Mentor

Life University

<div><ul><li>Responsible for elevating the Life University brand, increasing visibility, driving enrollment demand, and supporting the Life U culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.</li><li>Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.
</li><li>Script, plan, and oversee production of video and digital media.
</li><li>Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.</li><li>Execute brand awareness and program lead-generation initiatives.
</li><li>Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.
</li><li>Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.</li><li>Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.</li><li>Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.</li><li>Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.</li><li>Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.</li><li>Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).</li><li>Support SEO strategy utilizing BrightEdge or similar software.
</li><li>Conduct keyword research and apply results to advertising, website, and social media content.</li><li>Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.
</li><li>Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.</li><li>Capture photo and video as needed to complement professional services and enhance marketing output.</li><li>Design digital ads using Adobe, Canva, or similar software.</li><li>Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.</li><li>Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.</li><li>Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.</li><li>May manage marketing personnel.</li><li>Assumes additional responsibilities and supports special projects as requested.
</li></ul><div><b>Requirements:</b><br>
<ul><li>Bachelor&rsquo;s degree in related field</li><li>5+ years of relevant experience</li><li>Media strategy development</li><li>Content strategy and creative development experience
</li><li>Presentation skills</li><li>Data analytics and performance reporting</li><li>Digital campaign management
</li><li>Microsoft Office Suite Software</li><li>Email development system software</li><li>Adobe Suite or similar design software
</li><li>Monday or similar project management software
</li><li>Google Analytics experience
</li><li>Wordpress or similar Content Management System (CMS) experience</li><li>Salesforce, Ellucian, or other CRM software</li><li>Budget management
</li><li>Cross-functional collaboration and partnership</li><li>Vendor management
</li></ul></div><div><b>Required Attributes:</b><br>
<ul><li>Collaborative
</li><li>Accountable</li><li>Self-starter</li><li>Works well independently
</li><li>Strong verbal and written communication skills
</li><li>Creative</li><li>Innovative</li><li>Flexible
</li><li>Customer service-oriented</li><li>Student-centered
</li><li>Detail-oriented
</li><li>Results-oriented
</li><li>Values aligned with lasting purpose
</li></ul></div><div><b>Desired but not required:</b><br>
<ul><li>Master&rsquo;s degree in related field</li><li>Higher education marketing experience</li><li>Photo/video experience
</li><li>Video editing skills</li><li>Google certifications</li><li>Hootsuite software</li><li>Adobe Suite or similar design software experience
</li><li>Website development (programming) experience
</li></ul></div><p>Hybrid role &ndash; work from home with office hours as needed to effectively execute assigned duties.</p></div>

Manager, Brand & Digital Marketing

Join Life University and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Life University

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Manager, Brand & Digital Marketing