Qureos Mentor

Linda Werner & Associates, Inc.

<div>Summary:

The Digital Marketing Manager is responsible for developing, scaling, and optimizing paid media and performance marketing initiatives to drive high-quality traffic and lead generation that supports sustainable growth. This role demands a high level of proficiency in digital marketing platforms&mdash;particularly Facebook, LinkedIn, and Google Ads&mdash;along with strong analytical, strategic, and project management skills to ensure exceptional execution, measurement, and refinement of campaigns.

Candidate Profile This position is ideal for an experienced digital marketer with 7+ years in performance marketing, ideally within a B2B SaaS, technology, or agency setting. You have a deep understanding of target audiences and personas across enterprise and SMB segments. You bring a balance of strategic thinking and hands-on analytical rigor and are comfortable navigating ambiguity in cross-functional environments. You're a proactive self-starter who can operate both independently and collaboratively, and you consistently translate data into actionable marketing strategies.

Key Responsibilities
<ul>
<li>Design and scale paid media programs to drive qualified traffic and lead acquisition.</li>
<li>Manage paid search campaigns leveraging AI, automation, and smart bidding, with a focus on app install optimization.</li>
<li>Optimize channels and programs in alignment with integrated campaign strategies.</li>
<li>Activate and manage multi-channel ABM strategies targeting high-value accounts.</li>
<li>Oversee programmatic display and native advertising for brand awareness and education.</li>
<li>Ensure top-tier digital campaign delivery through strong execution, QA, and ongoing platform innovation.</li>
<li>Track campaign performance with comprehensive metrics, enabling advanced optimization.</li>
<li>Lead digital campaign operations, ensuring all deliverables are aligned with agency and partner expectations.</li>
<li>Own campaign tracking and analytics, collaborating with measurement and data science teams to develop reporting frameworks.</li>
<li>Continuously improve go-to-market processes and identify growth levers.</li>
<li>Conduct audience segmentation and performance testing to refine strategies.</li>
<li>Drive innovation in landing page experiences, form conversion, and assist with SEO and CRO efforts.</li>
<li>Support organic search strategies to accelerate traffic growth and prospect acquisition.</li>
<li>Translate campaign insights into stakeholder-facing reports, guiding sales and product marketing.</li>
<li>Use marketing data to uncover trends and optimization opportunities.</li>
<li>Build and maintain growth roadmaps through cross-functional collaboration.</li>
<li>Lead a rigorous testing and learning agenda across paid media efforts.</li>
</ul>
Required Experience
<ul>
<li>7+ years in performance marketing within a B2B SaaS, technology, agency, or fast-paced, high-growth environment.</li>
<li>Demonstrated experience managing agencies and budgets for paid digital marketing.</li>
<li>Familiarity with marketing and advertising technologies, including enrichment, routing, automation, nurturing, personalization, and monetization.</li>
<li>Proficient in tools like Google Data Studio, Salesforce, and other data analytics platforms.</li>
<li>Strong project management and communication skills, with experience engaging cross-functional teams, including privacy, legal, and engineering.</li>
<li>Comfortable operating across time zones and adept at navigating complexity and ambiguity.</li></ul> 


Location: New York (Onsite)

Role type: Contract 12 Month Position

Expected hours: 40 per week

Benefits:
<ul>
<li>Dental insurance</li>
<li>Health insurance</li>
<li>Health savings account</li>
<li>Life insurance</li>
<li>Paid time off</li>
<li>Retirement plan</li>
<li>Vision insurance</li>
</ul>
Schedule:
<ul>
<li>8 hour shift</li>
<li>Monday to Friday (Extended schedule as needed Saturday-Sunday)</li>
</ul>
Application Question(s):
<ul>
<li>Do you or will you in the future require any sponsorship to work in the US?</li>
</ul>
Language:
<ul>
<li>English (Required)</li></ul></div>

Job Id: XGKpscXdWu1wKJjUDmdTOyTuiNoR/GW153ijypuVS4BIoZQnTDnCU6BU+ygIO3UC0NORXTlpWg==

Digital Marketing Manager - Paid Search, Social, & Performance Marketing

Join Linda Werner & Associates, Inc. and explore 1 exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.