Abrar Admin

Little Birdy Group

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 Social Media &amp; CRM Executive
 
 
 
 
 The Little Birdy Group is home to a portfolio of leading family and baby brands, helping parents navigate every stage of their parenting journey. As we continue to scale our ecommerce business, we're looking for a commercially driven Social Media &amp; CRM Executive to own three key growth channels: Instagram, TikTok Shop and Klaviyo.
 
 
 
 
 
 This is not a generalist social media role. We are looking for someone with proven hands-on experience across all three platforms who can demonstrate how they have driven engagement, customer acquisition and revenue.
 
 
 
 
 The Role
 
 You will be responsible for planning, creating and executing content, social commerce and email marketing campaigns that directly contribute to brand growth and online sales.
 
 
 
 
 
 The successful candidate must have practical experience managing Instagram, TikTok Shop and Klaviyo and be comfortable working in a fast-paced ecommerce environment.
 
 
 
 
 Key Responsibilities
 
 
 
 Instagram
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 Own and manage the Instagram content strategy.
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 Create engaging Reels, Stories and Feed content.
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 Develop monthly content calendars aligned to commercial objectives.
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 Manage community engagement and customer interactions.
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 Grow audience engagement and follower acquisition through organic strategies.
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 Track performance and continuously optimise content.
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 </ul>
 
 
 
 TikTok Shop (Essential)
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 Manage and optimise TikTok Shop on a daily basis.
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 Create TikTok-first content designed to drive sales.
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 Build and execute TikTok Shop promotional campaigns.
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 Work with creators and affiliates to drive revenue.
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 Optimise product listings, merchandising and conversion rates.
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 Monitor sales performance and identify growth opportunities.
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 Stay ahead of TikTok trends, platform updates and best practices.
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 Klaviyo (Essential)
 
 
 
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 Build and manage email marketing campaigns.
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 Create and optimise automated customer journeys and flows.
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 Develop audience segmentation strategies.
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 Manage welcome, abandoned basket, post-purchase and retention programmes.
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 Create email campaigns that drive customer engagement and revenue.
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 Analyse performance metrics and optimise accordingly.
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 Reporting &amp; Analytics
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 Report on channel performance, engagement, revenue and ROI.
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 Monitor key KPIs including:
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 Instagram engagement and growth
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 TikTok Shop revenue and conversion
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 Email revenue and retention metrics
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 Use data and insights to improve performance across all channels.
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 Essential Experience
 
 
 
 Applications without experience in all three areas will not be considered.
 
 
 
 
 You must have:
 
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 Minimum 2 years' experience managing Instagram for a consumer-facing brand.
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 Proven hands-on experience managing TikTok Shop and delivering measurable sales results.
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 Strong working knowledge of Klaviyo, including campaign creation, segmentation and automation flows.
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 Experience creating high-performing short-form video content.
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 Strong copywriting skills.
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 Experience working within an ecommerce business.
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 Strong analytical and reporting skills.
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 Desirable Experience
 
 
 
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 Baby, parenting, food, FMCG or lifestyle brand experience.
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 Shopify experience.
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 Influencer and affiliate marketing experience.
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 Canva, Adobe Creative Suite or CapCut experience.
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 Experience working with paid social teams.
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 What Success Looks Like
 
 
 
 
 Within your first 12 months you will:
 
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 Grow engagement and reach across Instagram.
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 Increase TikTok Shop sales and creator partnerships.
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 Improve email revenue through Klaviyo campaigns and automation.
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 Deliver measurable growth across customer acquisition and retention.
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 </ul>
 
 
 
 What We're Looking For
 
 
 
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 Commercially focused and results driven.
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 Passionate about social commerce and ecommerce.
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 Highly organised and proactive.
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 Creative thinker with strong attention to detail.
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 Comfortable taking ownership and accountability.
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 Excited by the opportunity to help scale fast-growing brands.
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 To apply, please send your CV along with examples of:
 
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 Instagram accounts you have managed.
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 TikTok Shop performance and results achieved.
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 Klaviyo campaigns and flows you have created.
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 Salary: Competitive, dependent on experience.
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 </ul>
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Social Media & CRM Executive

Join Little Birdy Group and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Little Birdy Group

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Social Media & CRM Executive