Qureos Mentor

Main Street Therapy Partners

<div><div><div><b>Fractional Chief Marketing Officer (Digital Growth &amp; Brand Strategy)</b></div>
<div></div><div><b>Main Street Therapy Partners</b></div>
<div><b>Part-Time | ~5&ndash;10 hrs/week | Remote</b></div>
<div></div><div><b>About Us</b></div>
<div>Main Street Therapy Partners (MSTP) is a multi-state outpatient physical therapy organization dedicated to building strong, community-centered clinics where patients receive exceptional care and clinicians love to work.</div>
<div></div><div>Our internal marketing team handles the day-to-day &mdash; clinic ambassador programs, local relationships, flyers, and outreach.</div>
<div></div><div><b><i>Now, we&rsquo;re ready for the next evolution.</i></b></div>
<div></div><div>We&rsquo;re looking for a <b>digital-first</b>, innovative marketing leader to elevate our brand, sharpen our message, and create scalable systems that consistently drive patient demand and community engagement across all markets.</div>
<div></div><div><b>The Role</b></div>
<div>As our Fractional Chief Marketing Officer, you&rsquo;ll be the strategist and architect &mdash; not the executor. Your focus: defining what&rsquo;s next, what&rsquo;s measurable, and what truly moves the needle in a relationship-driven healthcare environment.</div>
<div></div><div><b>Commitment:</b> ~3&ndash;8 hours per week</div>
<div></div><div><b>Engagement:</b> Contract / Fractional (long-term partnership preferred)</div>
<div>You Will Lead</div>
<div></div><div><b>Brand Positioning &amp; Messaging</b></div>
<div>Refine and unify MSTP&rsquo;s voice and value proposition across markets.</div>
<div>Clarify messaging for patients, referral partners, and clinician recruitment.</div>
<div></div><div><b>Digital Growth Strategy</b></div>
<div>Optimize website experience and conversion funnels.</div>
<div>Build a search strategy (SEO, Local Search, &ldquo;near me&rdquo; ROI tracking).</div>
<div>Lead paid digital testing: Google Ads, geo-fenced ads, retargeting, and event-based marketing.</div>
<div></div><div><b>Social Media &amp; Paid Ad Strategy</b></div>
<div>Create a unified organic and paid social framework for brand growth.</div>
<div>Launch high-ROI, hyper-local paid campaigns.</div>
<div>Develop playbooks and templates that clinic teams can easily execute.</div>
<div></div><div><b>Content &amp; Storytelling</b></div>
<div>Build patient testimonial frameworks and clinician spotlight campaigns.</div>
<div>Design a scalable short-form video content system.</div>
<div>Showcase MSTP&rsquo;s impact through authentic storytelling.</div>
<div></div><div><b>Scalable Demand Generation</b></div>
<div>Identify repeatable systems that drive new patient referrals and community engagement.</div>
<div>Shift from one-off campaigns to sustainable growth engines.</div>
<div></div><div><b>Reporting, Benchmarking &amp; KPIs</b></div>
<div>Build dashboards and processes for weekly, monthly, and quarterly KPIs.</div>
<div>Benchmark performance across markets and track ROI on all initiatives.</div>
<div></div><div><b>Thought Leadership &amp; Strategic Coaching</b></div>
<div>Position MSTP as the community-driven physical therapy brand.</div>
<div>Advise the leadership team on priorities &mdash; what matters, what doesn&rsquo;t.</div>
<div>Mentor our internal team toward data-driven, creative execution.</div>
<div></div><div><b>What Success Looks Like</b></div>
<div></div><div>&#9989; Clear, consistent brand voice across all markets</div>
<div>&#9989; Scalable digital systems that deliver measurable patient growth</div>
<div>&#9989; Transparent marketing performance dashboards</div>
<div>&#9989; Empowered internal team executing with focus</div></div></div>

Fractional Chief Marketing Officer

Join Main Street Therapy Partners and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Main Street Therapy Partners

ABOUT_COMPANY

Fractional Chief Marketing Officer