Qureos Mentor

Malibu Boats

<div>Position Summary
The Co-op Marketing Specialist plays a key role in launching, managing, and optimizing Malibu Boats, Inc.&rsquo;s (MBI) dealer co-op advertising program through the Ansira platform across MBI&rsquo;s portfolio of brands. This position focuses on standing up the platform, building and maintaining a robust marketing asset library, onboarding qualified third-party marketing service providers, and ensuring high dealer adoption and satisfaction. The coordinator also provides performance insights, tracks ROI, and ensures budget efficiency to maximize the co-op program&rsquo;s impact.
Key Responsibilities
Platform Launch &amp; Management<ul><li>
Lead setup and configuration of the Ansira co-op marketing platform to align with program requirements and brand standards.</li><li>
Partner with Ansira to customize workflows, templates, reporting dashboards, and integration with approved vendors.</li><li>
Develop onboarding and training materials to ensure dealers can navigate the platform effectively.</li></ul>
Asset Library Development<ul><li>
Curate and upload approved marketing assets, imagery, videos, and customizable templates from brand marketing teams.</li><li>
Refresh the asset library to align with seasonal promotions, product launches, and evolving brand positioning.</li><li>
Ensure assets are optimized for dealer use and meet all brand compliance requirements.</li></ul>
Dealer Support &amp; Adoption<ul><li>
Serve as the primary point of contact for dealers with questions regarding the co-op program guidelines, the co-op portal or claim approvals/rejections.</li><li>
Provide training, troubleshooting, and best practice guidance to drive adoption and engagement.</li><li>
Track dealer participation, identify adoption barriers, and implement solutions to increase usage.</li></ul>
3rd Party Provider Network Expansion<ul><li>
Research and qualify marketing service providers who offer turnkey solutions such as local/regional digital ad campaign management, SEO, paid search/social, geofencing, reputation management, and business texting services.</li><li>
Vet providers for quality, compliance, cost efficiency, and proven ROI.</li><li>
Work with Ansira to integrate approved providers into the platform&rsquo;s third-party network.</li><li>
Maintain a current roster of recommended providers by region for dealer access.</li></ul>
Program Reporting, Optimization &amp; Budget Oversight<ul><li>
Monitor industry trends, competitor marketing tactics, and emerging local advertising channels.</li><li>
Monitor engagement metrics, asset utilization, vendor performance, and dealer ROI.</li><li>
Provide actionable recommendations to improve program effectiveness and cost efficiency.</li><li>
Collaborate with finance to track co-op budget usage and ensure accurate accruals.</li></ul>
Who You Are<ul><li>
Highly organized and detail-oriented with excellent follow-through.</li><li>
Skilled communicator who can translate program guidelines into clear, actionable steps.</li><li>
Tech-savvy and comfortable working with marketing platforms, digital ad systems, and vendor portals.</li><li>
Collaborative and able to work across departments, brands, and external partners.</li><li>
Self-starter who takes initiative, anticipates needs and can work independently to drive the co-op program forward.</li></ul><div><div>
#MBICareers #MalibuBoats</div></div>
Qualifications<ul><li>
2&ndash;4 years of experience in marketing coordination, co-op/MDF programs, or digital advertising management.</li><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, or related field (or equivalent experience).</li><li>
Familiarity with local/regional marketing channels, vendor management, and marketing technology platforms.</li><li>
Proficiency in Microsoft Office Suite; experience with creative file formats a plus.</li><li>
Passion for the marine industry and a desire to learn and grow..</li></ul>
Key Performance Metrics<ul><li>
Dealer Adoption Rate</li><li>
Fund Utilization Rate and ROI</li><li>
Asset Utilization Rate</li><li>
Dealer Satisfaction</li></ul></div>

Co-Op Marketing Specialist

Join Malibu Boats and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Malibu Boats

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Co-Op Marketing Specialist