Qureos Mentor

Manipal Academy of Higher Education -MAHE, Manipal

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 Manipal Academy of Higher Education (MAHE), Manipal &mdash; an Institution of Eminence Deemed to be University &mdash; invites applications from eligible candidates for the position of
 
 CRM Specialist
 
 in
 
 the Marketing Department
 
 to be based at the MAHE Manipal campus.
 
 
 
 
 
 
 Qualifications &amp; Experience:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communication, Computer Administration or a related field.
 </li>
 <li>
 Relevant certifications in marketing automation or CRM platforms
 </li>
 <li>
 Minimum of 3 &ndash; 6 years prior experience working in a higher education or student-focused environment is an asset.
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and implement lead nurturing strategies that guide prospective students through the academic enquiry and admissions journey.
 </li>
 <li>
 Manage campaigns across multiple channels&mdash;email, web, and social media&mdash;using automation tools to maintain relevance and consistency.
 </li>
 <li>
 Collaborate with content, admissions, and digital teams to tailor messaging for specific student segments, geographies, and academic programs.
 </li>
 <li>
 Monitor lead behaviour such as email engagement, website activity, and resource downloads to identify high-intent leads for timely follow-up.
 </li>
 <li>
 Design, test and optimise landing pages, email templates, and forms to boost conversion rates and audience engagement.
 </li>
 <li>
 Utilise platforms like HubSpot, Marketo, or similar to build lead nurturing workflows, implement lead scoring models, and maintain accurate segmentation.
 </li>
 <li>
 Analyse campaign performance and report key insights to inform strategy adjustments and improvements.
 </li>
 <li>
 Stay informed on CRM, marketing automation, and lead nurturing trends to ensure MAHE remains digitally progressive.
 </li>
 </ul>
 
 
 
 
 
 Required Skills and Competencies
 
 
 <ul>
 <li>
 Proven experience in lead nurturing, marketing automation, or CRM-based communication strategies&mdash;preferably in the education sector.
 </li>
 <li>
 Hands-on proficiency with tools such as
 
 HubSpot, Marketo, Salesforce, or Microsoft Dynamics
 
 .
 </li>
 <li>
 Strong understanding of email marketing workflows, lead segmentation, and lifecycle engagement strategies.
 </li>
 <li>
 Analytical mindset with experience interpreting campaign metrics to refine targeting and messaging.
 </li>
 <li>
 Excellent written and verbal communication skills with the ability to tailor content to diverse audiences.
 </li>
 <li>
 Detail-oriented with strong organisational skills and the ability to manage multiple initiatives simultaneously.
 </li>
 <li>
 Familiarity with SEO practices and content optimisation is an added advantage.
 </li>
 </ul>
 
 
 
 
 
 Location
 
 : Manipal, Karnataka, India (or willing to relocate)
 
 
 
 
 
 
 
 
 
 Potential candidates may apply with a detailed CV, including copies of certificates in support of their qualifications and experience.
 
 
 
 
 
 
 
 Director &ndash; HR
 
 
 
 Manipal &ndash; 576 104, Karnataka
 
 
 Phone: 0820 &ndash; 2922525; 2922849; Email: jobs@manipal.edu
 
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Customer Relationship Management Specialist

Join Manipal Academy of Higher Education -MAHE, Manipal and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Manipal Academy of Higher Education -MAHE, Manipal

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Customer Relationship Management Specialist