Qureos Mentor

Matar Holding company

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 The Marketing Specialist plays a key role in executing and optimizing marketing initiatives to drive brand awareness, customer engagement, and business growth. The role involves:
 
 
 
 
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 Planning, Execution &amp; Performance Tracking:
 
 Supporting the development and implementation of marketing campaigns, ensuring alignment with strategic objectives, and monitoring key performance indicators (KPIs) to measure effectiveness.
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 Brand &amp; Communication Support:
 
 Assisting in brand positioning, storytelling, and communication strategies across multiple channels, including digital, social media, events, sponsorships, and public relations.
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 Events &amp; Sponsorships:
 
 Planning, coordinating, and executing brand events, trade shows, and sponsorship activations to enhance brand visibility and strengthen partnerships.
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 Consumer &amp; Market Insights:
 
 Conducting market research and analyzing consumer behavior to support data-driven marketing decisions and identify growth opportunities.
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 Content &amp; Digital Marketing
 
 : Developing and managing content for digital platforms, email marketing, and advertising campaigns to enhance audience engagement and conversion.
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 Cross-Functional Collaboration
 
 : Working closely with sales, product, and business development teams to ensure marketing efforts align with overall company objectives.
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 Marketing Excellence &amp; Innovation:
 
 Contributing to the rapid innovation pipeline, supporting product launches, and identifying new ways to enhance brand visibility and impact.
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 Budget &amp; Vendor Coordination:
 
 Managing relationships with agencies, vendors, and media partners to ensure seamless execution of marketing initiatives.
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 Description
 
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 Assist in implementing and optimizing marketing campaigns across different channels.
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 Track campaign performance using digital tools and analytics.
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 Monitor ROI on promotional activities to ensure cost-effectiveness.
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 Ensure marketing campaigns align with sales objectives.
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 Assist in brand-building activities across various touchpoints.
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 Ensure alignment with the company&rsquo;s visual and messaging guidelines.
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 Track brand health and perception through consumer insights.
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 Conduct research on market trends, competitor strategies, and consumer preferences.
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 Generate actionable insights to improve marketing effectiveness.
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 Collaborate with cross-functional teams to align marketing strategies with insights.
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 Coordinate logistics and execution of brand events and sponsorship activations.
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 Track sponsorship impact and event ROI.
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 Manage vendor and agency relationships for event execution.
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 Develop content calendars for social media and digital platforms with the digital agency
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 Optimize digital ad campaigns for maximum engagement.
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 Track online brand reputation and audience sentiment.
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 Assist in tracking marketing budget and controlling spend.
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 Ensure alignment between budget allocation and business objectives.
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 Monitor effectiveness of spending across different marketing initiatives.
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 Compile reports on campaign performance, market trends, and marketing spend.
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 Track distribution and share of voice metrics.
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 Provide weekly/monthly updates to marketing leadership.
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 Align marketing campaigns with sales objectives.
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 Work with sales teams to identify and execute joint promotional activities.
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 Support demand forecasting with marketing insights.
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 Assist in refining customer profiles and segmentation strategies.
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 Implement targeted marketing initiatives for key customer groups.
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 Optimize engagement with different market segments.
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 Assist in product launch planning and execution.
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 Support go-to-market strategies for new product introductions.
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 Coordinate with cross-functional teams to ensure smooth rollout.
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 Stay updated with industry trends and best practices.
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 Optimize marketing processes for better efficiency.
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 Contribute to training and knowledge-sharing within the marketing team.
 
 
 
 
 
 Performance Indicators
 
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 Campaign engagement rate (%) vs. target
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 ROI on marketing campaigns (% or revenue generated per campaign)
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 Lead generation and conversion rate (%) from marketing efforts
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 Timely execution of marketing campaigns (% campaigns launched on time)
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 Brand awareness score (survey-based or digital impressions)
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 Customer engagement metrics (social media interactions, web traffic)
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 Increase in brand recall and perception (pre/post campaign research)
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 Number of market/consumer insights reports generated per quarter
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 % of insights implemented into marketing strategies
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 Improvement in customer segmentation accuracy (based on targeted campaign results)
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 Number of events/sponsorships executed vs. planned
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 Attendee engagement score (event feedback, lead capture, follow-ups)
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 Sponsorship ROI (brand exposure, new business inquiries)
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 Social media engagement rate (%)
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 Follower growth rate (%)
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 Website traffic and lead conversion rate (%)
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 Marketing spend efficiency (actual vs. budget variance)
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 Reduction in non-working marketing spend (%)
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 ROI per dollar spent on marketing activities
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 Timely submission of reports (weekly/monthly updates)
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 Accuracy and actionability of marketing insights
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 DME tracking and reporting efficiency (%)
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 Marketing-driven sales growth (%)
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 Demand planning forecast accuracy (%)
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 Number of joint projects successfully completed with sales teams
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 Increase in targeted campaign effectiveness (%)
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 Market penetration in identified segments (%)
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 Customer retention rate improvement (%)
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 Timely launch of new products (on schedule %)
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 NPD adoption rate (market share growth, units sold in launch phase)
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 Revenue contribution from newly launched products (%)
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 Training sessions attended or conducted (number/year)
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 COMMUNICATIONS &amp; WORKING RELATIONSHIPS:
 
 
 
 
 
 
 Internal:
 
 
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 Finance
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 Sales.
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 Category and Channel Sales Development.
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 Procurement.
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 Manufacturing.
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 Supply Chain.
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 Quality.
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 QAHSC, R&amp;D &ndash; For Govt. &amp; Regulatory.
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 Legal Affairs.
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 Internal Control Department.
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 External:
 
 
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 Marketing Agencies
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 Market Research Agencies.
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 Public relations Agencies
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 Media &amp; Digital Agencies.
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 Suppliers
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 Customers
 
 
 
 
 
 QUALIFICATIONS, EXPERIENCE, &amp; SKILLS:
 
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 Minimum Qualifications: Post Graduate /Graduate (specialization in Marketing Management)
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 Minimum Experience: 8 years functional experience.
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 Functional Knowledge:
 
 
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 Strategic Mind-Set
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 Proven leader with very high initiative
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 Financial Knowledge and understanding (including P&amp;L Ownership Understanding)
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 Marketing and Commercial Savvy (Consumer Marketing, Trade Marketing and Sales)
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 Expertise in brand marketing / management
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 Expertise in brand positioning &amp; online marketing.
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 Media Management
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 Market Research
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 Job-Specific Skills:
 
 
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 Commitment to working with shared leadership and in cross-functional teams
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 Execution oriented and self-driven
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 Strong creative, strategic, analytical, organizational and personal skills
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 Out-of-the Box Thinker.
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 Strong presentations skills
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 Ability to manage multiple projects at a time.
 
 
 
</div>

Marketing Specialist

Join Matar Holding company and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Matar Holding company

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Marketing Specialist