Qureos Mentor

McDonald's Saudi Arabia Central, Eastern, & Northern Regions

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 About the company
 
 
 
 
 
 
 
 McDonald&rsquo;s Saudi Arabia is owned and operated by Riyadh International Catering Corporation, which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom. It is a major contributor to the Kingdom&rsquo;s economy. The company supports local suppliers and invests heavily in hiring and training the local workforce. Since its establishment in 1993, McDonald&rsquo;s Saudi Arabia has been committed to providing safe, high-quality products to all its customers. It adheres to the highest standards of food safety and implements both local and international food safety systems. The menu at McDonald&rsquo;s Saudi Arabia is designed to support an active and balanced lifestyle
 
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 Role Summary
 
 
 
 The Media Manager is responsible for leading the company&rsquo;s media strategy and execution across all channels to maximize return on investment and ensure full alignment with the &ldquo;One McDonald&rsquo;s Way&rdquo; of marketing. The role acts as the primary liaison between RICC and the media agency, driving efficiency, innovation, and accountability in every campaign
 
 .
 
 
 
 
 
 
 
 Key Responsibiliti
 
 es:
 
 
 
 
 
 
 
 
 
 1. Media Strategy &amp; Leadership
 
 
 
 <ul>
 <li>
 Lead the relationship with the media agency, ensuring strategic alignment, transparency, and performance accountability.
 </li>
 <li>
 Develop and oversee annual media plans that optimize spend efficiency, channel mix, and audience targeting.
 </li>
 <li>
 Ensure that all campaigns are planned and executed in alignment with the One McDonald&rsquo;s marketing framework Define, Design, Develop, and Deliver.
 </li>
 </ul>
 
 
 
 2. Campaign Planning &amp; Execution
 
 
 
 <ul>
 <li>
 Oversee end-to-end media campaign management from setting objectives and KPIs to execution and post-campaign analysis.
 </li>
 <li>
 Ensure every campaign has clearly defined KPIs covering targeting, measurement, engagement, and business impact.
 </li>
 <li>
 Review campaign performance with the agency, identify optimization opportunities, and recommend actionable improvements to management.
 </li>
 </ul>
 
 
 
 3. Performance Optimization &amp; Reporting
 
 
 
 <ul>
 <li>
 Conduct ongoing performance reviews to track efficiency, ROI, and impact across media channels.
 </li>
 <li>
 Provide structured reporting to management summarizing campaign outcomes, lessons learned, and next-step recommendations.
 </li>
 <li>
 Ensure all lessons learned are systematically applied to improve future campaigns and media effectiveness.
 </li>
 </ul>
 
 
 
 4. Market Insights &amp; Innovation
 
 
 
 <ul>
 <li>
 Continuously monitor market and media trends to spot emerging opportunities and shifts in audience behavior.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 
 Bachelor&rsquo;s d
 
 egree in a related field (etc. Marketing, Communications or Business Administration)
 </li>
 <li>
 
 3&ndash;5
 
 years of experience in media planning, buying, or campaign management
 </li>
 <li>
 Proven track record in mana
 
 ging multi-channel media camp
 
 aigns.
 </li>
 <li>
 Experience working
 
 with media age
 
 ncies and vendors.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Competencies
 
 
 <ul>
 <li>
 Exce
 
 llent communication and lead
 
 ership skills
 </li>
 <li>
 S
 
 trong relationship-bu
 
 ilding abilities with internal teams and external partners
 
 .
 
 </li>
 <li>
 
 High attention to
 
 de
 
 tail, time mana
 
 gement, and ability to work under pressure.
 </li>
 </ul>
</div>

Media Manager

Join McDonald's Saudi Arabia Central, Eastern, & Northern Regions and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

McDonald's Saudi Arabia Central, Eastern, & Northern Regions

ABOUT_COMPANY

Media Manager